Market and competition analysis

Ernst Rumpeltes

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Ernst Rumpeltes, Senior Consultant, has been responsible for the preparation of studies and consulting projects at Interconnection Consutling since 2010. He is an expert in market intelligence, brand image analysis and customer behavior. Ernst Rumpeltes studied Business Administration at the Vienna University of Economics and Business.

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Market and competition analysis

Market and competition analysis

Market Selection for Filter Applications

Market Selection for Filter Applications

Brand Analysis

Brand Analysis

Customer Insight

Customer Insight

IC News

Stiffer Regulations Spike Demand for Fire Safety Measures

The trend in recent years to cut corners in fire security in order to make living more affordable by reducing construction costs is now being reconsidered following the fire in Greenfell Tower in London. Many countries have since tightened fire regulations. As a result, the market for fire barriers and fire protection coatings in Germany, Austria, Switzerland, and Poland is expected to grow in value by 5.4% annually through 2021. According to a study by Interconnection Consulting, growth last year hit 6.5%.

Poland the Powerhouse

The fastest growing market among the countries analyzed is Poland, with an anticipated average growth rate in value of 6.4% through 2021. New regulations guaranteeing an improvement in fire security in newly constructed buildings, along with a humming construction market, are at the root of the sector’s positive growth curve in Poland. Meanwhile, Germany, expected to grow by 5.3% over the same period, is also investing more in fire protection measures, a development coinciding with a construction boom that led to a growth of 7.1% in 2017. In Austria, the uptick in construction, especially in the non-residential sector, is expected to result in an average growth of 4.0% through 2021. The industrial sector, along with renovation, is actually showing greater potential than new construction. Construction in Switzerland is also on the rise, resulting in a projected average growth of 3.4% through 2021. On account of the 2015 regulations governing fire safety for structures made of wood, this sector is on track to attain the highest growth rates in Switzerland. Overall, new construction, with an average growth rate of 4.0%, will generate the highest growth rates.

New Construction Outdoes Renovations

Fire barriers and fire protection coatings are most often employed in the area of ventilation ducts, beams, and heating, with an average market share of 39.1%, followed by electro with 38.3% and sanitary segment with 22.6%.The sector receives 59.9% of its total sales in the area of new construction.

Fire Protection Boards the #1

Fire protection boards are the largest product group, with a value-based market share of 32.7%, and are dominant in all four countries analyzed (Germany 31.3%, Austria 32,4%, Switzerland 36.2%, and Poland 36.0%). “We expect fire protection boards to have the strongest growth potential, especially due to the new regulations in Poland,” explains Katarina Gajdova, author of the study. The second largest product group is fire protection coatings, with 18.5%, whereby fire protection coatings for steel account for 62.1% of this product group. Firestop collars and bandages are in third place with a share of 16.9%. The fast growing product group is firestop blocks and plugs, with a growth of 8,9% last year (CAGR 17-21 5.8%), followed by firestop foams and sealants (CAGR 17-21 5.5%) and firestop collars and bandages (CAGR 17-21 5.5%).

 Diverse Market Concentration

The market concentration in the four markets analyzed is relatively diverse. In Poland, the top ten companies control just half (49.3%) of the total market. In Germany, the ten biggest players garner roughly two-thirds (64.4%) of the market. Yet the dominance of the big players is even greater in Switzerland (78.8%) and Austria (83.7%). The top companies are Promat, Hilti, Rockwool, Knauf, Zapp Zimmermann, SVT, Würth, Rolf Kuhn, Doyma, and Sika.

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Bioclimatic pergolas: an innovative product with high growth potential

The European market for Bioclimatic Pergolas is expanding steadily and will grow at 7,7% in quantity in 2018. In the next three years, it will continue to grow at an average yearly rate of 5,9%. Growth is manifesting in all countries as the product is relatively new whereas growth is a little bit lower in more mature markets, like France and Benelux. In aggregate, for all 7 countries under consideration, revenues have reached 218,2 million euros in 2018.

France, Benelux and Italy as biggest markets

Bioclimatic pergolas are quite sophisticated sun protection systems and have to be considered as an alternative to textile patio pergolas. First introduced in Benelux and France, they become quite popular in Italy in the last 2-3 years. These three are the biggest market as of 2018. In France the market will grow at 5,5%, while the Italian market will be still expanding by 7,7%. In all other countries, apart from Benelux, quantity will grow above 10% in 2018.

Higher prices in Benelux and in German-speaking areas

In terms of price segment, the seven markets are relatively differentiated. In Benelux, where the main premium brands dominate the market, average prices are higher and the premium segment (>800€ per square meter) covers 43,9% of all pergolas sold in 2018. Lowest average prices have been detected in France and Spain, whereas pergolas in the premium segment are above 40% in Germany, Austria, and Switzerland.

Stand-alone pergolas as most popular solution

Stand-alone pergolas constitute slightly more than 50% of the whole market. Pergolas with side protection (against wind and rain) are expanding strongly, while those without side protection will fall below 25% in the next 3 years. Among the different types of side protection, Zip-Screens are the most popular. The three main competitors in Europe are Brustor, Pratic and Renson.

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Batteries Powering the Tool Market

The market for electric hand tools in Germany and France is developing at a moderate pace. Cumulative sales for both countries is expected to increase 1.6% in 2018. A decline in growth is not anticipated, however. According to a new study by Interconnection Consulting, sales are forecast to increase 1.2% on average through 2021.


Batteries Outperforming Power Adaptors

There are essentially two reasons for the stable growth. First of all, demand for cordless equipment is growing due to the mobility benefits of such tools. And second of all, as the supply of tools running on lithium batteries continues to grow, leading to an overall increase in battery life, consumers are willing to pay a bit more for the added convenience, explains Jan Hudak, author of the study. This trend will highly favor the demand for battery-operated tools over products charged by power adapters. The current ratio of battery to power adapter is 52 to 48. By 2021, this ratio is expected to be 62 to 38.


Drills Dominant

The combined market volume in Germany and France for 2018 is roughly EUR 922.8 million, corresponding to a growth of 2.3%. Drills and impact drills are the leading product group in both countries, with a market share of 16.0%, though this trend has been declining. Rotary hammers are the second-leading product class, with a share of 14.7%, followed by angle grinders at 13.7%. Angle grinders are also the product group that is growing at above-average pace and is expected to nearly draw even in market shares with rotary hammers by 2021.


Innovative Market

The global competition is bearing down on German and French producers, even though the Germans are still able to live up to their reputation as producers of high-quality products. The US company Metabo Corp. is currently developing tools that produce their own energy by means of propane generators. Milwaukee Tool has recently upgraded 30 products to meet the latest technological standards and has developed brand-new tools with improved and intelligent batteries. The leading suppliers in the German/French market are Collomix, Hitachi, Bosch, Metabo, Panasonic, Skil, Hilti, Würth, and Einhell.

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Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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