Thermal Insulation

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Katarina Gajdova

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Katarina Gajdova has been working for Interconnection Consulting since 2017. She specializes in international business strategies, international marketing, as well as the development tendencies of the specific international goods markets. She is responsible for the preparation of studies and market forecasting models within the construction industry. She studied International Trade Management and International Business.

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Tel:+43 1 375 00 15 14

E-mail:gajdova@interconnectionconsulting.com

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Thermal Insulation 2018

IC Market Tracking

Thermal Insulation 2018

IC Market Forecast

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Thermal Insulation is on the rise across Europe

With sales of over € 10.1 billion and a sales volume of just under 184 million cubic meters, the market for insulating materials in Europe rose by 5.2% in volume and 9.4% in value in 2017. By 2020, the market in the 11 European countries under review will increase by an average of 7.5% per year in value, according to a new study by Interconnection Consulting.

Turkey is the growth winner

Turkey is the largest market for insulating materials in terms of turnover with a volume of 1.93 billion euros. In addition, with average growth of 11.8% per year by 2020, Turkey also has the largest growth of all 11 markets examined. Poland scored the second largest growth with an increase of 10.3% per year in value. The rapid increase in Poland can be explained above all by the construction boom. In 2017, construction completions rose by 17.2% compared to the previous year. The largest sales market among the 11 analyzed markets is Russia with a volume of 44.4 billion cubic meters.

Styrofoam dominates in Eastern Europe

Insulating materials made of EPS (expanded polystyrene or styrofoam) play a dominant role in Eastern Europe and also in Poland. In Poland, the EPS ratio was 40.5%. “The low cost of EPS makes it difficult to establish new methods of thermal insulation, especially in Eastern Europe”, explains Veronika Hudakova. In contrast, the share of EPS in the Western European markets decreases significantly, because there are major concerns over the flammability of the material. Polyurethane insulating materials had to contend with declines in 2017 due to the shortage of raw materials. In Austria, the decline was -1.9%. The largest area of application are the outer walls with a share of 35.9%. Just behind it are roofs with 34.1%. By contrast, indoor walls are experiencing a sharp decline in terms of market shares. From 2014 to 2020, this area will shrink from 9.2% to 7.7%. On the other hand, the floors remain constant with a share of around 14 percent.

Top 5 are increasing on market shares

The top 5 companies had a market share of 38.5% in 2017. The top 10 companies are in alphabetical order: Austrotherm, Caparol, Isover, Kingspan, Knauf, Paroc, Rockwool, Swisspor, Technonikol and Ursa. The study examined the markets in: Austria, Switzerland, France, Italy, the Netherlands, Belgium, Poland, Russia, the Czech Republic, Turkey and the United Kingdom.

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