Insulation Defies the Crisis

The insulation market in Europe was not as badly affected by the Corona crisis as other sectors, and was already able to exceed pre-crisis levels in 2021. A further increase of 5.5% in volume is expected for 2022, according to a study by Interconnection Consulting.

The insulation market remains dynamic due to the actions of the EU and European governments, which are trying to reduce greenhouse gas emissions through regulations and legislation. “After all, 40% of total energy use and 35% of greenhouse gases are consumed by buildings,” says Giacomo Tomada, author of the study. Spain and Italy are the fastest growing markets in Europe, with sales growth of 7.3 and 7.2% respectively. These above-average growth figures are partly due to the sharp downturn experienced by the two southern European economies in 2020. However, when it comes to the overall market, these two countries only play a subordinate role. Italy’s share of turnover is 3.7% and Spain’s 3.3%. The largest markets are Germany with a share of 17.9% and the UK with 14.1%. The largest markets in terms of volume are Germany with sales of 37.7 million cubic metres followed by Poland 31.1 and UK 22.0 million cubic metres.

Mineral Wool Dominates in Europe

Mineral wool is the most important insulation material with a share of about 42% in volume followed by polystyrene with 33.7% in volume. Mineral wool is also the top-selling insulation material in Europe with a share of almost 40%. PUR/PIR (polyurethane/polyiso rigid foam) comes in second with 27.9%. The PIR insulating materials are a further development of the PUR insulating materials that have been used since the 1960s. PUR/PIR is also the product segment with the greatest growth potential in the coming years.

Residential Construction Rules the Insulation Industry

About half of sales are used for walls, followed by ceilings with about one third of sales and floors with 13%. The most important purchasing segment is residential construction with a share of more than two thirds (68.8%). New construction is just ahead of the renovation segment with about 55:45. The most important companies in the European market are (alphabetically): Armacell, Austrotherm, Baumit, Ceresit, ISOVER, Kingspan, Knauf, Paroc, Rockwool, Ruuki, Sto, Weber, Xella.

The study examined: Germany, Austria, Switzerland, Spain, Italy, France, UK, Netherlands, Belgium, Sweden, Czech Republic, Slovakia, Poland, Romania, in addition, the study analysed the countries: Turkey, China, Saudi Arabia and Russia.

Link to the report

02/06/2022

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.