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Rainscreen Cladding Facades with Further Growth

The facade cladding market for Rainscreen Cladding Facades in Europe + USA (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Russia, Slovakia, Spain, Sweden, Switzerland, Czech Republic, Netherlands, United Kingdom, United States) increased its sales by 4.0% in 2018, with some significant differences between the different countries. Overall, Interconnection Consulting expects average annual growth of about 4-5% (4.1% in volume, 5.6% in value) in a new study by 2021. Development Consistently Positive A closer look at the markets examined, shows that overall sales figures have risen steadily in recent years. While Austria only grew by 2.1% in 2018, the Czech Republic achieved growth of a respectable 7.4%. Germany achieved growth of 5.0% in volume in 2018, outperforming Italy (+ 4.5%) and the United Kingdom (+ 1.6%), shaken by the Brexit uncertainties. Despite the growth and the advantages over the whole lifecycle of the facade (energy-saving measures, reduced maintenance work, uncomplicated dismantling, etc.), the necessary higher initial investment in the acquisition of Rainscreen Cladding (compared to conventional facades) slows down growth even more. Thus, depending on the type of building, there is also substitution with industrial facades, ETICS, sandwich panels and curtain wall facades. The trend towards more daylight, which favors curtain walls, remains another obstacle. In addition, non-residential construction was not able to grow as strongly in most countries as residential construction, where Rainscreen cladding facades still tend to be under-represented, as compared to non-residential construction (office buildings, government institutions, commerce, others). Wide Range of Cladding Materials A Rainscreen Cladding façade can be defined as a multi-layered exterior wall construction. Here is the outermost layer that serves to protect against driving rain. The construction consists of the facade cladding, the ventilation zone, the insulation and the substructure. The cladding may consist of various shapes and types of panels /bricks / sidings, made out of: aluminum, steel / metal, wood, natural stone, fiber cement, HPL, ceramics, concrete / stone, vinyl, plaster base plates, etc; Aluminum (composite) is one of the most popular cladding materials, accounting for 27.3%, with fiber cement (17.4%), metal, ceramics and "other materials" being among the most important groups of materials. New Construction Stronger Than Renovation In the residential segment, the rate of Rainscreen Cladding Facades, is usually lower than in the non-residential sector in most of the countries surveyed. Italy accounts for only 9.6% of the lowest share, probably due to the high costs, while countries such as Denmark and Finland account for an above-average proportion of the residential segment, while most other European countries having a share of the residential sector of ¼ to a ⅓ of the total Rainscreen cladding market. A very dominant position occupies “new construction” compared to the “renovation” area. In the Czech Republic, for example, 81.5% of newly installed Rainscreen cladding facades are installed on the new building, with Austria not far behind with just under 80%. The end of the spectrum is formed by Switzerland and Spain, with a significantly lower share, where the renovation sector is much more pronounced. Leading manufacturers of cladding materials / panels that are installed as a Rainscreen cladding façade, include companie like Etex, Cembrit, Swiss Pearl, Trespa, 3A Composites, Fundermax, Rockpanel, Sto, Resopal, Agrob Buchtal, Prefa, or Eternit, to name a few. Closely related to the industry are also manufacturers of facade fastening systems (anchors, substructures, facade dowels, adhesives and the like) such as Hilti, Fischer, Schock, Sika, Ejot, Sto, BWM, Systea, Allface, Nauth, etc. and insulation manufacturers such as e.g. Rockwool, or Saint-Gobain, etc.

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Despite Increased Prices Sandwich Panels Still in Demand

The most striking development in the market for sandwich panels in recent years was the extraordinary price increase in 2017, caused by a production shortage in PIR and PUR raw materials.  For the countries analyzed (Germany, Austria, France, Italy and Poland)  the market was valued at 2,1 Bio Eur  in 2018 and projected to expand over the forecast period at an annual compound rate of 3.2% to reach more than 2.3 Bio Eur  in 2021. Despite the existence of alternatives in facade construction and thermal insulation, the demand for sandwich panels has been rising every year. Germany and Italy are by far the biggest market for sandwich panels  in Europe which are set to increase at an annual compound growth rate of around  2.1% and 3.3% respectively until 2021. Synthetic foam core panels still make up the majority of the market, accounting for 26.9% share, but mineral wool core segment has a higher growth expectation expanding at a compound annual growth rate of  3.3% from 2017 to 2021. The latter’s price disadvantage has all but disappeared in the last two years. The trend in favor of mineral wool is due to strengthening of fire protection regulations. At the same time, mineral wool-cored panels require the use of thicker panels caused by higher thermal conductivity. Relatively simple installation The cover sheets are overwhelmingly made up of steel. Corrosion protection technology has improved massively, so aluminium’s lighter weight is now it’s only selling position. When it comes to insulation thickness, the thick panels (>100 mm) will certainly go up due to mandatory compliance with energy standards. This segment is set to grow on average by 4.4% annually. Interconnection Consulting expects the market to keep a stable growing pace due to sandwich panels’ relatively short installation time and consequently cost optimization, improved properties and highly dependence on growing number of new manufacturing objects, warehouses, storage and those which need renovation.

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Wood Protection Continues Global Growth Even with Environmental Regulations

The market for wood protection in Europe (Switzerland, Germany, Austria, France, Belgium, the Netherlands) increased slightly last year by 1.5 percent in volume. According to a recent study by Interconnection Consulting, moderate growth will continue over the next few years.   Price Increase Due to Environmental Requirements Of the markets examined, Austria is the only one with a negative performance (-0.8% in volume) last year. Sales, however, did rise in Austria (+ 1.6%) as well, due to the global price increases in wood protection. Prices rose by 2-3% especially in the DACH countries, whereas in France / Netherlands / Belgium prices rose by roughly 1.5%. The reason for the rising prices is the growing demand for raw materials, such as titanium, which are necessary due to stricter environmental requirements in the individual markets. "Businesses are increasingly being forced to adapt their ingredients to ever-heightening environmental concerns, which, in turn, also hikes R&D costs," explains Chems Joly, author of the study. In French companies, R&D investments already account for 5-6% of sales.   Exterior Protection Dominant Outdoor wood protection is expected to see an annual growth of 2.1% until 2021 and is also the dominant sales group with a market share of 65%. By comparison, the interior sector is stagnating (CAGR 17-21: 0.1%). Pre Graying systems are the fastest-growing product group, with a CAGR 17-21 of 3.7% in volume. The reason for this global trend lies in the "old-wood effect" and also because these products are mainly used on facades, one of the most important areas of application for the protection of outdoor wood. Even the thin protective layers are developing well, whereas job orders for interior thick protective layers will be decreasing over the next few years (CAGR 17-21: -0.3% in volume).   Acquisitions Shaping Competition Business dynamics are currently being shaped by acquisitions. By acquiring Valspar, the global leader Sherwin Williams is also attempting to position itself more strongly in the European market. Hempel also consolidated its position in Europe last year with the purchase of J.W. Ostendorf

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The Fight Against Tax Evasion Helps POS Systems Across Europe

The market for cash register systems, or POS systems, is growing in Europe due to an increasing demand that itself is being fueled by new fiscal rules. Overall, the industry is expected to increase its sales by 6.3% annually to 2021, according a study by Interconnection Consulting.   Food Retailers Under Scrutiny New regulations in Germany, France, and Poland now require many companies that have cash transactions to acquire POS systems. These rules have been implemented to prevent tax evasion among retailers. In particular, food retailers, restaurants, and hotels were the areas most affected by the new regulations. It thus comes as no surprise that in 2017 food retailers and restaurants & hotels accounted for 36.4% and 26.3%, respectively, of all POS systems sold.   High Growth Rates The five countries surveyed (Germany, the Benelux region, France, Great Britain, and Poland) have attained, in part, high growth rates. In Germany and Poland, the growth rate in sales is 11.2%, in the Benelux countries 5.4%, in the UK 8.6%, and in France 3.7%. Overall, the market volume in 2017 amounted to EUR 673.6 million, representing an increase of 9.5% over 2016. With 517,183 units sold and a growth of 7.9%, the half-million hurdle was cleared last year for the first time. The legislative changes especially benefited the top ten companies, which increased their market share from 78.8% to 79.4%. The leading players are, in alphabetical order, HP, NCR, Sharp, Toshiba Tec, and Wincor Nixdorf.    

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Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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