Doors

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Andreas Erdpresser

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Andreas Erdpresser is Managing Director of Interconnection in Bratislava. He has extensive industry knowledge and is an expert in market intelligence, industry and product trends, as well as in innovation management. Before his time at Interconnection, Andreas Erdpresser worked at IBM, Kraft Foods (Mondelez) in Product Change Management, and at Management Consulting Partners in implementation consulting for industrial customers. He studied Economics at the JKU (Linz, Austria) and at the University of Western Ontario (Richard Ivey Business School, Ontario, Canada).

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Tel:+43 1 375 00 15 10

E-mail:erdpresser@interconnectionconsulting.com

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Exterior Doors Market in Western Europe reaches Growth Peak

In 2018 the market for exterior doors in Western Europe is set to experience the kind of gains it has not seen in years. With a plus in value of 3.9%, the 2017/18 growth has also reached its peak for the coming years. Up to the year 2021, growth will fall off slightly, with a CAGR of 3.4% in value, according to a study by Interconnection Consulting. Economic growth, consumer expenditure, investments, and the solid development in the construction sector are the driving forces behind the good prospects in the exterior door market.

New Construction Sector with Better Development

In Germany, the 2018 market is on course to increase by 3.7%. The country’s population growth means that 350,000 to 400,000 apartments must be built annually, which is more than the current output of 263,000 units. “In Germany, subsidized housing currently falls short of demand, but is still a driving force in the exterior door market,” explains Laszlo Barla, author of the study. Although Great Britain is still struggling with the repercussions of Brexit, it will be able to spring back somewhat with gains in both sales (+0.5%) and revenue (+1.5%) after a poor showing last year. In fact, the rate of growth is expected to increase slightly in the coming years. In France, the market is aiming to gain 7.3%. Both economic growth and the number of newly constructed buildings will continue their upward trend. Even Italy saw strong market gains of 5.2% in 2018, with newly constructed buildings accounting for the growth. By comparison, the renovation market, which constitutes nearly three-fourths of overall business, will increase by only 3.3%. In Spain, growth is currently at 3.8% by value. Interconnection is expecting the Spanish market to have an annual average growth rate of 3.6% through 2021.

PVC Growing

PVC has gained in market shares in Western Europe in recent years on account of its use in subsidized housing and its comparative value. The market share of PVC is thereby on course to hit 26.3% by 2021. In 2012, this figure was only 23.9%. By comparison, wood is expected to lose shares over the same period and end up in third place behind PVC. Aluminum still continues to be the market leader and will increase its market share to 28.8% by 2021. Aluminum is especially the largest segment across the region of Germany, Austria, and Switzerland, where it garners a market share of 36.5%. In Great Britain and Ireland, by contrast, PVC is the big winner, with a share of 38.2%. Yet in the Scandinavian countries, wood is the favored material, with a market share of 39.7%.

Residential Buildings the Core Segment

Residential buildings is the largest market segment since non-residential buildings also employ other types of doors such as industrial doors, revolving doors, etc. In Germany, Austria, Switzerland, France, and the Benelux countries, the market share of residential buildings comes to roughly 75%. In the remaining Western European regions, the residential market share is approximately 66%. In Southern Europe and Great Britain, the renovation market traditionally plays a larger role than new constructions on account of the longer service life.

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Exterior Doors Market with Strong Growth in Eastern Europe

Low interest rates, rising salaries, and sinking unemployment are once again making homes affordable. This, in turn, has boosted the Eastern European market for exterior doors, which, following record growth last year of +9.6%, is expected to gain yet another 4.5% in volume in 2018. For the following years, however, Interconnection Consulting expects the market to cool off, resulting in more moderate gains.

Balkan Countries Catching Up

As a result of the economic recovery in the Balkans, the Balkan nations, led by Croatia, will show even stronger growth than the Visegrad countries of Poland, the Czech Republic, and Slovakia. Their share of the overall market is only 21.9%, whereas Poland, the Czech Republic, and Slovakia garner 78.1%. In 2012, the share of the Balkan countries analyzed was still considerably higher at 29.2%. Croatia is currently benefitting from strong domestic demand and rising buying power brought about by a series of tax cuts and an increase of minimum wages in the public sector in the previous year. The market volume is expected to gain yet another 5.5% over the previous year. Greece is also continuing its gradual upswing, where sales volume in 2018 will increase by 4.6%. In Slovenia, Interconnection is expecting a growth in sales of 3.6%.

Good News for Visegrad Countries

Of the Visegrad nations, Poland will see a growth in sales of 3.5%. Residential building construction increased 11% in 2017, a trend that is expected to continue in the future, according to Laszlo Barla, author of the study. The Czech Republic registered the highest increase in the Visegrad Group, with a plus of 5.0%. Both the positive economic conditions and a high production rate in the construction industry have translated into big sales for the exterior door market as well. In Slovakia, sales will grow at a comparatively more moderate rate of 2.3% in 2018.

Competition for PVC

With a market share of 26.5%, PVC remains the leading product segment in Eastern Europe. Aluminum and steel (at 24.5% and 17.2%, respectively) are close behind, however, and will continue to gain ground on PVC. PVC is the number one in the Visegrad countries with a share of 24.9%, and even though the share of PVC in the Balkan states is higher (33.4%), it still falls clearly behind aluminum at 44.1%. While in residential buildings metal is the clear leader in growth (+6.5%) and aluminum and PVC are both registering above-average growth, the strongest growth in non-residential buildings will be in aluminum (3.5%).

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Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

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Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

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I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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