Sun Protection

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> Learn more about Stefano Armandi

Since 2013 Stefano Armandi has been responsible for the preparation of studies and consulting projects at Interconnection Consulting. He is an expert in market intelligence and the international economy, especially in the development of forecast models. Stefano Armandi previously worked for many years as a company consultant, before doing research and teaching at the International University Vienna. Stefano Armandi studied Economics at the University of Rome and completed a PhD Programme in Political Science at the Catholic University of Milan.

Contact me without obligation, I support you gladly!

Tel:+43 1 5854623 54

E-mail:armandi@interconnectionconsulting.com

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IC MT Outdoor Sun Protection

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IC News

Bioclimatic pergolas: an innovative product with high growth potential

The European market for Bioclimatic Pergolas is expanding steadily and will grow at 7,7% in quantity in 2018. In the next three years, it will continue to grow at an average yearly rate of 5,9%. Growth is manifesting in all countries as the product is relatively new whereas growth is a little bit lower in more mature markets, like France and Benelux. In aggregate, for all 7 countries under consideration, revenues have reached 218,2 million euros in 2018.

France, Benelux and Italy as biggest markets

Bioclimatic pergolas are quite sophisticated sun protection systems and have to be considered as an alternative to textile patio pergolas. First introduced in Benelux and France, they become quite popular in Italy in the last 2-3 years. These three are the biggest market as of 2018. In France the market will grow at 5,5%, while the Italian market will be still expanding by 7,7%. In all other countries, apart from Benelux, quantity will grow above 10% in 2018.

Higher prices in Benelux and in German-speaking areas

In terms of price segment, the seven markets are relatively differentiated. In Benelux, where the main premium brands dominate the market, average prices are higher and the premium segment (>800€ per square meter) covers 43,9% of all pergolas sold in 2018. Lowest average prices have been detected in France and Spain, whereas pergolas in the premium segment are above 40% in Germany, Austria, and Switzerland.

Stand-alone pergolas as most popular solution

Stand-alone pergolas constitute slightly more than 50% of the whole market. Pergolas with side protection (against wind and rain) are expanding strongly, while those without side protection will fall below 25% in the next 3 years. Among the different types of side protection, Zip-Screens are the most popular. The three main competitors in Europe are Brustor, Pratic and Renson.

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IC Events

WINDOWS, EXTERIOR DOORS + EXTERIOR SUN PROTECTION in Italy + WEU

Our day-long Marketing Forum will provide a comprehensive overview of the Italian Construction elements market.  In the morning we will give an overview of the core results of our studies and will analyze the singular product groups (Windows, Exterior Doors and Exterior Sun Protection elements) as well as the market environment (building construction) and economic outlook of the branch. We consider the market developments and potential, including forecasts up to 2021. We will also be presenting key market drivers, trends, and success factors.

The market lectures will include market sizes and will present the highlights of the singular segments. In the afternoon, you can expect to learn about selected tools for your marketing and sales agendas that will make you even more successful on the market! Our discussions following the lectures will give you the opportunity to ask questions and raise topics important to you!


MARKET DEVELOPMENTS I MARKET DRIVERS I TRENDS
Core results and benchmarks of the Construction elements market in Italy + WEU
in the following categories: Windows, Exterior Doors + Exterior Sun Protection

Segments:  Product Groups, Materials, Customer Segments + Business Segments
including average prices and growth rates

MARKETING TOOLS
CUSTOMER SATISFACTION
POWER PRICING

Price: € 890.- per participant / except EARLY BIRDS
The price includes a 3-course-menu, catering and electronic records.

Conference language: Italian

EARLY BIRD Special 2for1 until March 1, 2019
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!

I look forward to welcome you in Milan!
Dr. Stefano Armandi
Senior Consultant, Interconnection Consulting
Tel: + 43 1 585 4623-0
event@interconnectionconsulting.com

> read more

Fenetres, Portes + Protection Solaire en France

Notre forum de marketing, qui dure toute la journée, présente un aperçu complet du marché français du chauffage, de la ventilation et de la climatisation, en relation avec le développement des principaux marchés européens. Dans la matinée, nous donnons un aperçu des résultats clef d’un grand nombre d’études et analysons l’évolution du marché et son potentiel, avec les prévisions jusqu’en 2021, sur la base de nos études actuelles. Les moteurs du marché (en particulier le secteur de la construction), les tendances et les facteurs de réussite sont également étudiés et présentés.

Les conférences traitent également des tailles de marché et des prix moyens en termes de groupes de produits, de matériaux et de segments de clientèle. Dans l’après-midi, nous présenterons des outils choisis pour vos programmes de marketing et de vente, afin d‘améliorer encore vos performances ! Nos discussions à la suite des conférences vous permettront de présenter vos sujets et vos questions!

DÉVELOPPEMENT DU MARCHÉ I MOTEUR DU MARCHÉ I TENDANCES
Résultats clés et références du marché français par rapport à l’Europe de l’Ouest dans les secteurs suivants:
Fenêtres I Portes extérieurs I  protections solaires en extérieur

Avec des données sur l’ensemble du marché et les points critiques de l’évolution des sous-segments suivants:
Groupes de produits I Secteurs d’activité I Canaux de distribution I Matériels.
Ainsi que les tendances, l’évolution des prix et les facteurs de réussite.

OUTILS MARKETING
LA GESTION DES PARTENAIRES
comme facteur de succès, créer des partenariats fructueux
POWER PRICING:  Optimisation des revenus grâce à un politique de prix
CREATION EN LIGNE DE CONTACTS CLIENTS pour le marché des éléments de construction

Prix: € 890.- par participant, sauf les Early Birds
Le prix comprend le dejeuné, les raffraichissements et les documents numériques.

Langue de la conference: Français

EARLY BIRD Special 2for1: 2 pour le prix d‘un jusqu‘au 14 Janvier 2019
Il permet à deux personnes de participer au prix d’un, il est valable pour les participants d’une même société.

Nous demandons une inscription rapide par un formulaire online.
Pour d’autres questions, nous sommes toujours disponibles!

J’attendrai votre réponse et je serais heureux de vous rencontrer en personne!
Vito Graziano
Senior Consultant, Interconnection Consulting
Tel: + 43 1 585 4623-0
event@interconnectionconsulting.com

> read more

IC Marketing Forum: Outdoor Sun Protection in Germany + EU TOP 7

Our day-long Marketing Forum will provide a comprehensive overview of the German sun protection market and how it is faring in relation to the developments in the leading European markets. In the morning we will give an overview of the core results of numerous studies and will analyze market developments and potential, including forecasts up to 2021 based on our current studies. We will also be presenting key market drivers (especially the construction industry), trends, and success factors.

The market lectures will include market sizes and average prices in terms of product groups, areas of application, and customer segments. In the afternoon, you can expect to learn about selected tools for your marketing and sales agendas that will make you even more successful on the market! Our discussions following the lectures will give you the opportunity to ask questions and raise topics important to you!

MARKET DEVELOPMENTS I MARKET DRIVER I TRENDS
Core results and benchmarks of the German Market in comparison to Europe’s TOP 7 markets total in the following categories:
Exterior Sun Protection: Rolling Shutters I Venetian BlindsI Awnings I Bioclimatic Pergolas

With data covering the total market and highlights of the development in the following subsegments:
Product groups I  Business segments I Customer segments I Distribution channels I Materials I and others
As well as Trends, Price developments and Success factors.

MARKETING TOOLS
Success Factor PARTNERMANAGEMENT: Grow successfully with your Sales Partners!
POWER PRICING: Profit optimization trough a targeted pricing policy
ONLINE LEAD GENERATION: Strategies for the Sun Protection Markets

Price: € 890.- per participant / except EARLY BIRDS
The price includes a 3-course-menu, catering and electronic records.

Conference language: German /simultaneous translation to English with 2 or more bookings

EARLY BIRD Special 2for1 until January 11th 2019
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!

I look forward to welcome you in Munich!
Dr. Frederik Lehner
Managing Director, Interconnection Consulting
Tel: + 43 1 585 4623-0
event@interconnectionconsulting.com

> read more

Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

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