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IC News - Don't miss any Industry Trends

Interior Doors Backed Up by Renovation Segment

In 2023, the European interior door market experienced a setback, witnessing a decline of 6.1% in units sold. This downward trend is projected to persist in 2024, with a further reduction of 5.0% in units sold, according to a recent study conducted by Interconnection Consulting.

 Renovation Segment Rises

The interior door market mirrors the dynamic shifts within Europe’s construction industry. In 2023, a significant downturn in new construction activities led to a 10% decline in sales of interior doors in this segment. Conversely, the renovation sector, displaying greater resilience amidst the crisis, experienced a comparatively modest decline of only 1.3% in sales. With bleak prospects for new construction projects across Europe this year, another substantial drop in door sales within this segment is anticipated. However, the renovation segment is poised for stability, with sales expected to hold steady at around 14 million units in the top 8 European countries.

In Italy, the renovation segment experienced strong value sales growth of 7.8% in 2023, buoyed by government bonuses and incentives. Similarly, Poland and Germany are implementing new measures to bolster their construction markets.  In Poland, easier access to mortgages and government programs like the ‘2% Credit’ initiative is expected to stimulate housing demand. Germany’s 14-point plan targets accelerated planning and permitting procedures for construction initiatives, aiming to mitigate the ongoing property crisis and boost economic activity.

 

Painted Doors Rule the Market

In 2023, painted doors continued their dominance in the European interior door market, commanding an impressive 51.1% share. Leading this trend is France, boasting an 80.2% market share for painted doors, followed closely by the Netherlands at 70.3% and Italy at 49.8%.

Laminate emerges as the second most sought-after material, capturing a 27.7% share overall. Notably, in Poland, laminate reigns supreme with a commanding 54.4% market share. Looking ahead, painted doors are expected to maintain their strong performance, with sales forecasted to grow at a compound annual growth rate (CAGR) of 2.0% until 2027.

Germany is the Frontrunner in the Market

In the European ranking, Germany leads in volume, commanding nearly 24%, trailed by France with almost 19% and Poland at 16,7%. Looking ahead, significant sales growth is anticipated, particularly in Spain, with a projected compound annual growth rate (CAGR) of 4.3% in terms of quantity.

Some of the most important European producers on the door market are, in alphabetical order: Braga, Brunex, Doornite, Dre, Grauthoff, Huet, Jeld Wen, Lebo, Malerba, Mosel-Borne, Norma Doors, Pol-Skone, Porta Doors, Prüm-Garant, Righini, Theuma, Weekamp.

 

The study covers the following countries: Germany, Spain, Italy, France, Netherlands, Belgium, Great Britain, and Poland.

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Only 44% of Window Dealers Provide an Offer Upon Request

The results of Interconnection Consulting’s annual Online Mystery Shopping Study shed light on the service performance of window dealers in Austria. While the response time of dealers to online customer inquiries is improving and an increased focus on closing deals is evident, customer consultation and quoting remain critical areas with room for improvement.

Increasing Response Rate of Window Dealers to Customer Inquiries

In the study, a total of 132 window dealers were contacted via email to make a specific inquiry about a renovation project. Additionally, three questions were asked to assess service quality. The results show a pleasing increase in dealers’ responsiveness: While only 58.7% of dealers responded to the initial email inquiry last year, this year the response rate rose to 75.8%. After a follow-up email and a call, the response rate increased to 93.2%, although slightly below last year’s rate of 96.7%.

Decrease in Offers, But Increased Focus on Closing Deals

However, the study also revealed some concerning trends. While responsiveness increased, the number of dealers who provided an offer after the email inquiry dramatically decreased – from 60.0% last year to only 44.7% this year. Yet there is hope: the focus on closing deals, i.e., dealers following up after providing an offer, significantly improved from 13.6% compared to 5.4% last year. Nevertheless, this figure is catastrophically low and should be above 80%.

Efficient Service – Window Dealers Score with Quick Response and Fast Quoting

The average response time to customer inquiries improved to 2.3 working days compared to 2.8 working days last year, with a notable 59.1% of dealers adhering to the golden rule and responding within 24 hours. The average time to provide a quote also shortened to 5.6 days, compared to 6.7 days last year.

Regarding communication preferences, the study showed that 49.2% of dealers prefer communication via email. Only 23.7% suggested a personal meeting, while only 13.6% proposed a phone call to advise potential customers.

Quality of Customer Consultation Remains a Challenge

Despite the improved response times, the study indicates a decline in the quality of customer consultation. Only a third (35.5%) of dealers answered all three questions about installation, delivery time, and sun protection, compared to 59.1% last year. Mag. Panorea Kaskani, author of the study, emphasizes the importance of these results: “It is encouraging to see window dealers responding more quickly to online inquiries. However, there is an urgent need to improve the quality of consultation and enhance sales closure.”

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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