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IC News - Don't miss any Industry Trends

Window Market Comes Through the Crisis Smoothly

In the pandemic year 2020, the window industry in Western Europe came through the crisis smoothly with -3.2% in volume. Above all, the renovation segment provided a dampening of the overall market decline. After a further slight decline of 2.1% in 2021, the window industry will compensate for the pandemic-related losses with above-average growth rates in the next few years, this is shown by a current study by Interconnection Consulting, which was presented at the second Vienna Window Congress. 

Renovation Sector with Better Development

The pandemic does not have too great an impact on the total volume of the industry, but on the redistribution of market shares in the individual business segments. Overall, it can be seen across regions that the new construction segment in the window industry has suffered greater damage from the pandemic than the renovation sector. The new construction segment falls by 4.8% to 23.2 million window units in 2020. The renovation segment, on the other hand, shows only a moderate decline of 2.1%. For 2021 this gap will even widen. While the new construction segment will decline again by 6.8 due to the drop in building permits last year, the renovation sector will even increase a little (0.7%). Overall, the renovation sector is more dominant in Southern Europe than in any other region of Western Europe, with a market share of around 75%. In the DACH region it is lowest at 53%. A comparison between residential and non-residential construction shows that residential construction is coming through the crisis better (forecast: 2021: -0.3%). Non-residential construction, on the other hand, has to adapt to the changes in work and society (home office and online shopping) with a corresponding drop in demand and a decline of around 6% in 2021.

DACH Region Despite the Crisis

Even though the overall market for Western Europe shows only a slight decline in the overall result, the developments in the individual regions are very different. The DACH region (Germany, Austria, Switzerland) came out of the crisis almost unscathed and even achieved a slight plus (+1.5%) in 2020. This means that the DACH region was also the only region in Western Europe whose window sector also achieved a plus in the crisis year 2020. The renovation sector in particular more than made up for the losses in the new construction segment. “Home renovation became something like a new trend that replaced holiday spending,” Frederik Lehner explained in his presentation. The strongest decline with -10% was recorded in the UK & Ireland region due to the low willingness to invest on the part of private and institutional investors. The window industry in Southern Europe (Italy, Spain, Portugal) is also coming through the crisis very well. The overall market level of 2019 is expected to be reached there already this year. State aid for renovations, such as the super bonus in Italy with tax relief of 110%, should help the sector to get through the crisis well.

Different Regions Prefer Different Windows

In Northern Europe (Denmark, Sweden, Norway, Finland) and Southern Europe, people prefer windows with wood/metal and metal frames (64.6% and 47.4% respectively), while in the DACH region and Great Britain & Ireland they prefer PVC windows. The DACH region and Northern Europe rely on triple glazing with a share of more than three quarters each, while in the France & Benelux region, for example, the share of double glazing is around 90%. The remaining regions also predominantly rely on windows with double glazing.

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Urbanization drives the residetnial construction boom in Austria

Housing completions reached a new peak last year – despite the ongoing pandemic. Thereby, rising urbanization drives the groth especially in urban areas at an overproportional rate. Subsequently, three districts in Vienna (Donaustadt, Favoriten, Floridsdorf) account for about 15% of the total new construction volume in Austria in terms of dwellings. Construction of flats in multi-storey buildings strongly benefits from this trend, as Interconnection shows in its recent report about residential construction which has been released on the 28th May in course of a press conference. 

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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