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IC News - Don't miss any Industry Trends

Exterior Door Market Plagued by the Construction Crisis in the East

The market for exterior doors in Eastern Europe is set to lose 4.4% in value this year due to the economic consequences of the pandemic. Due to the decline in building completions in the next few years, the market in the six countries examined (Poland, Czech Republic, Slovakia, Slovenia, Croatia, Greece) will only recover a little in 2023, but will still not have reached the pre-crisis level, as shown in a new study by Interconnection Consulting.

The construction sector naturally has a major impact on the market for exterior doors. While the sales of exterior doors in 2020 are only expected to experience a small decline due to the delay in construction completions, the study does not expect the full impact of the COVID-19 crisis until 2021, at which point a double-digit decline can be expected for the overall market.

Poland is Fighting the Downturn

In Poland, the largest market for exterior doors in Eastern Europe, the decline in volume between 2019 and 2023 will amount to an average of 1.6% per year. The country is thus in a better position than the overall market (-2.3%). The Polish market will benefit from the large government intervention package of 300 billion zloty for the economy. Nonetheless, despite the high fiscal expenditure, we can already see the economy is losing momentum, causing a decline in residential construction. In Slovakia, too, the economic decline will not be as severe as in other countries. The economy is expected to return to its pre-crisis levels by the end of 2021. Interconnection expects sales of 72,100 exterior doors in 2023 with a turnover of €99.1 million. The Czech Republic has seen a sharp increase in construction activity since 2015, which peaked and ended in 2019. The number of building completions over the next three years will decrease by an average of 3.1%. The number of exterior doors sold is expected to drop to 119,300 in 2023. Slovenia, however, has been hit harder by the crisis. No substantial growth is expected until 2023. The expected sales will be 31,700 in 2023. Croatia is also more affected by the crisis than the Eastern European market as a whole. Robust growth in both renovation and new construction is not expected until 2023. A sales volume of 52,000 units is expected in 2023. While the Greek construction sector boomed in recent years and showed growth rates of around 40 percent in 2019, Interconnection expects a decrease of 4.1% in building completions this year. The COVID effect will be even more noticeable in 2021. In total, Interconnection expects sales of 96,000 exterior doors in 2023.

Aluminum is Catching Up

The exterior door market in Eastern Europe is dominated by PVC and aluminum. Together, these two materials cover over half of the overall market. However, it turns out that PVC in particular will lose market share in the next few years, while aluminum doors will expand their market share slightly. Overall, residential construction is the largest sales segment for exterior doors with 67.8%. While PVC doors dominate in residential construction, aluminum is number one in the non-residential sector (39%).

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Significant Market Slump for Textile Rental Services, Followed by Rebound in 2021

The market for textile rental services in Europe has not been spared by the COVID crisis and is in for a significant decline of 12.3% this year. Even though an upturn of 6% is already expected next year, the pre-crisis level will not be reached on a pan-European level until 2023, a new study by Interconnection Consulting shows.

Southern Europe Strongly Affected

The Corona crisis is hitting individual regions of Europe with varying degrees of severity. While the DACH region (Germany, Austria, Switzerland) and the CEE countries (Czech Republic, Slovakia, Poland) will face a moderate decline of 6.7% and 5.7% respectively in 2020 (in the Czech Republic and Slovakia there is a high dependency on the automotive industry and thus a higher decline than in Poland), the declines in the region France, Belgium, Netherlands are already in the double-digit range. Southern Europe (Italy, Spain) and Great Britain, which account for around a fifth of the market volume, are experiencing the highest business losses. Spain, in particular, has suffered most from the crisis, with a decline in business volume of around one third. The main cause of this is the hotel & gastronomy segment, which accounts for around 55% of the total market for textile rental services in Spain and was severely affected by the administrative closure of hotels (lock-down). “After an improvement in July, travel warnings were again issued for mainland Spain in August. This makes it difficult to get business going,” explains Laszlo Barla, the author of the study. In Italy, on the other hand, the decline is not as dramatic because the Italian market for textile rental services also has a large healthcare segment.

Hospitality Sector as Driving Force Behind the Crisis

Across Europe, the sales volume of the textile rental industry in the hotel & gastronomy sector will lose about one third of its turnover. In Spain and Italy, this segment could be halved by the end of the year. Overall, industry, handcraft & trade is the largest consumer of textile rental services with a share of 42.9%. The healthcare sector follows with 29.8%. The hotel & gastronomy segment will only achieve a market share of 19.7% in 2020 (in 2019: 25.8%). At product group level, workwear and protective clothing account for around half of the sector’s total turnover. Linen services (-24.7%) have been hit hardest by the crisis, which is very much linked to the decline in the hotel & gastronomy sector. However, the decline is not quite as rapid, as linen services are also used in the healthcare segment.

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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