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IC News - Don't miss any Industry Trends

Door Intercoms Defy the Pandemic

The market for door intercoms in Europe (UK, France, Italy, Germany, Switzerland, Austria) grew by 4.4% in volume last year, already more than compensating for the corona slump, which was relatively small. In 2022, sales are expected to rise again by about 3.8% in volume in the Europe Top 6. By 2025, the projected growth rate of the industry in the countries surveyed is 2.7% in volume, as shown in a new study by Interconnection Consulting.

Germany as Growth Engine

In 2020, at the height of the corona crisis, the industry was even able to increase its turnover by 0.9% across countries. A strong upswing occurred in 2021 with a 7.3% increase in turnover. High turnover increases are also forecast for the near future. Until 2025, the annual growth in turnover will amount to 6%, also due to the general price increases. The highest growth in turnover is expected for Great Britain with an annual increase of 8.9%. The largest market is Germany with a sales volume of more than 1.13 million units in 2021. Due to strong government measures in the housing sector, the German market for door entry systems could grow strongly by 8.9% in value and by 5.4% in volume. Growth rates above the European average are also expected for 2022. In Austria, on the other hand, growth rate was modest in comparison, at 0.6% in volume. The situation is even more difficult in Switzerland, where a slight decline in sales was recorded in 2021. Due to the difficult phase in the Swiss construction industry, this downward trend will continue in the coming years. In Italy, on the other hand, a volume growth of +5.3% is expected for the next three years.

Increasing Degree of Digitisation

The study analyses the market for door intercoms and its product segments (internal and external door intercoms, audio-only and audio & video systems, IP and analogue systems). It shows that the internal audio-only market still has the largest market volume, but with a below-average market growth. “Very strong disproportionate growth was attested in the areas of video, IP technology, automatic access control and wireless connection, whereby these developments are stronger in the non-residential sector than in the residential sector,” explains Johannes Lözelt, author of the study. The largest share in audio & video is found in Great Britain with 33.6% in terms of volume, ahead of Italy with 33.5%. Switzerland brings up the rear with a share of 27.9%. Integrated IP systems, i.e. systems that not only offer audio and video but also connect the intercom to the in-house network via WLAN, are also becoming increasingly popular. In 2018, the share of this segment was 14.9% in terms of volume in the Europe Top 6. In 2023, this share will rise to around 18.8%. The distribution in the individual countries varies greatly.  In France or the UK, the share of these systems is currently around 21%, whereas in Italy it is just under 5.5%.

Residential Market Dominates

The largest customer segment for door intercom systems is the residential market for multi-family houses with a share of about 46.6%. Single-family houses account for 16.5% of sales. The remaining share of just over one third is accounted for by the non-residential sector. The most important manufacturers of door intercoms in Europe are: 2N Telecommunications, Comelit, Commend, Doorbird, Legrand, Produkt Ring, Siedle and Urmet.

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Sealings and Fillers Benefit from Rise in Construction

The European sealing and filler market (sealants, adhesives, PU foams, joint sealing tapes) increased in value by 9.6% in 2018, reaching a market volume of EUR 1.2 billion. Driven by the increase in the construction industry, the market is expected to maintain its momentum in the coming years. According to a new study by Interconnection Consulting, the industry in the surveyed countries (Germany, Austria, Switzerland, France, the Benelux region, and Italy) will increase in value at an average rate of 9.0% until 2021.

Nearly 60% of total sales in Europe are generated in the non-residential building segment. In terms of value, however, price increases, which must be passed on to the customer due to increased raw material costs, are also a major driving force. Germany is by far the largest market for joint sealants in Europe, which is expected to grow at an annual rate of roughly 9.5% and reach EUR 547.2 million by 2021. France, the next largest market, had a share in value of over 25.0% of total sales in 2018.

 

Sealants Dominate

Sealants, accounting for 45.6% of total value in 2018, were the strongest product group on the market. It is dominated by silicones, whose share in terms of value accounted for 56.2%. Nevertheless, the market share of silicones is decreasing in favor of hybrids/MS polymers. “Industry insiders feel that hybrids, which will pick up the market share losses in the silicon segment, have great potential in the European marketplace,” states Julia Tarasenko, author of the study. The second largest product group is joint sealing tapes. Adhesives are close behind, though, with a share of 23%. They also stand a good chance of further increasing their market share. Until the year 2021, their projected average growth will be 10.0%, which is higher than the industry average. Joint sealants are largely employed in the window and door segment, which garners a share of 26.9%, followed by sanitary engineering and flooring. In addition to these applications, roofing, curtain wall facades, EIFS, HVAC, drywall and other applications were each analyzed, separately for indoor and outdoor use.

 

Green Trend Increases Market Concentration

As the study shows, market concentration is likely to increase in the sealing and filler market in Europe’s top 6 regions. This is because companies need resources for research and development in order to keep up with the current “green trends” and to meet the corresponding regulatory requirements. The Italian market is already considered to be very saturated. As a result, local market players are having a tougher time expanding and are forced to either focus on other products and solutions, or to implement new solutions and technological innovations in order to gain market share from competitors.There is an abundance of companies in the European market for joint sealants, whereby the main players include Arkema Group, DOW Chemicals, EGO Sealants, Griffon, Henkel, Herrmann Otto, Mapei, Otto Chemie, Sika, Soudal, Tremco Illbruck etc.

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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