How we make our customers successful

Consultants by passion and excellence! Interconnection Consulting provides worldwide since 1998 to our customers competitive advantages through valuable industry and market knowledge as well as through tailor-made concepts and tools in order to optimize sales processes, lead generation, pricing and customer satisfaction.

Unfortunately there are no matching results for your query available. Maybe we can find answers to your questions together.

Please contact us via telephone, describe your needs or request a callback. Choose your preferred contact option, we are happy to assist you.

IC News - Don't miss any Industry Trends

Austrian Prefab House Market Shows Slight Improvements in Online Enquiries

The annual online mystery shopping test conducted by Interconnection Consulting in the Austrian prefabricated house market shows that the potential for lead generation is far from being fully exploited by companies. However, this year’s test shows that the manufacturers were able to achieve improvements in service in some areas. The study analysed the response of 70 prefabricated house manufacturers.

One Third of Manufacturers Do Not React at First

The prefabricated house manufacturers were contacted by e-mail regarding a specific concern about a building project. In addition, four construction-specific questions were formulated. Compared to the mystery shopping test last year, an improvement of the online customer service can be seen in some areas. About three quarters of the traders (78.2%) responded to the enquiry during the first online contact, which is an improvement on the 65.3% last year. After a reminder email and  telephone contact, the proportion of manufacturer response increased to 97.1% and was thus significantly higher than in the previous year. However, the test also revealed some negative developments. For example, the willingness to respond to the questions asked fell from around 80% to 64.3% compared to the previous year.

Closing Weakness on the Rise

Manufacturers are choosing different strategies to close the deal. Despite the pandemic, almost two-thirds still prefer a face-to-face meeting. Slightly less than a quarter would like to have a telephone conversation. Compared to neighbouring Germany, Austria still has some difficulty using video calls as a means of closing deals.  Only 12.3% suggest this option. Furthermore, the mystery shopping test shows that the potential in online customer service is far from being fully exhausted. “Especially when it comes to closing a deal, only few manufacturers really make an effort”, explains Panorea Kaskani, the author of the study. To make matters worse, manufacturers are following up less than last year.

Speed Not Yet Everywhere

The average response time to email enquiries did improve compared to last year, and reached 2.4 days. 61.8% of manufacturers comply with the golden internet rule: “Reply in 24h”. Furthermore, one in five manufacturers did not respond to the four questions asked. Kaskani explains the importance of quality in answering questions as follows: “Especially risk-averse prospects, who form a large customer segment, are lost due to unsatisfactory answers to the questions”. The potential for lead generation is thus far from fully exhausted by companies.

> read more

Nach Corona Blues steigt Büromöbelmarkt 2021 zweistellig und setzt auf Innovationen

Nach Corona Blues steigt Büromöbelmarkt 2021 zweistellig und setzt auf Innovationen

Der Büromöbelmarkt in Westeuropa wird 2021 mit einem Wachstum von 16,5% einen Teil des Pandemie-Rückschlags wiedergutmachen. Jedoch wird es zumindest weitere zwei Jahre dauern bis das Vorkrisenniveau erreicht sein wird, wie eine Studie von Interconnection Consulting belegt.

Der Büromöbelmarkt wurde von der Krise noch stärker getroffen als viele andere Branchen. Lockdown, die Home-Office-Offensive der Regierungen und die damit einhergehende Reduktion von permanenten Büroarbeitsplätzen hat zur Verunsicherung am Markt geführt. „Hinzu kommen noch die Problematiken in den Lieferketten beginnend mit der Verzögerung bei der Auslieferung des Rohmaterials bis zu der eingeschränkten Zahl von Fabriksarbeitern im Produktionsprozess, was zu einem starken Produktivitätsrückgang der Branche geführt hat“, erklärt Julia Tarasenko, die Rückgänge, die sowohl nachfrage- als auch angebotsseitig erfolgten. So wird der Büromöbelmarkt in Westeuropa in diesem Jahr fast ein Viertel (-23,7%) vom Vorjahresumsatz einbüßen. Am schwersten von allen untersuchten Märkten trifft es 2020 das Vereinigte Königreich, mit einem Absturz von 26,2%.

Gesundheitsaspekte im Trend

Trotzdem ergeben sich auch Chancen durch die Krise, wie die Studie zeigt. So stiegen die Marktanteile von Trennwänden bzw. Teilsystemen für Großraumbüros. Überhaupt geht der Trend wieder zurück zu mehr Privatsphäre am Büroplatz, erklärt Tarasenko, mit dementsprechenden Innovationen am Markt. Auch der Trend zu ergonomischen Möbeln wird sich weiter verstärken, um damit beim Stressabbau zu helfen, Muskelverletzungen vorzubeugen und das körperliche Wohlbefinden zu steigern. So wurde auf der Stockholmer Büromöbelmesse ein rückenfreier sattelförmiger Bürohocker vorgestellt, der den negativen Wirkungen eines sitzenden Lifestyles vorbeugen soll. Die Dominanz des Sitzsegments zeigt sich auch in den Marktanteilen, wo Sitzlösungen mit knapp 44 Prozent fast die Hälfte des gesamten Bürosektors ausmachen. Weiters ist die Zunahme von Smart-Office-Lösungen am Markt zu beobachten, wie z.B. höhenverstellbare Stehpulte via Bluetooth. Hinzu kann die Marktkonsolidierung als Chance gesehen werden, wie z.B. mit einer verstärkten M&A-Aktivität am Markt. Die Studie von Interconnection über den Büromöbelmarkt untersucht die Märkte von Deutschland, Großbritannien, Frankreich, Schweiz, Italien, Spanien, Schweden, Niederlande, Österreich, Belgien, Norwegen, Dänemark, Finnland.

> read more

Keep in touch with our events

We deliver in our forums and seminars most up-to-date market data, industry related sales and marketing concepts as well praxis relevant tools. Benefit through information exchange with other important companies.

> See all current IC events

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Happy Clients

4458

Happy Clients

Markets Reports

14635

Market reports worldwide

Consulting Projects

2467

Consulting Projects

Foren and Seminars

1235

Forums and seminars

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.