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Market for Liquid Waterproofing Will Recover from Mid 2021

The European market for liquid waterproofing is being hit hard by the crisis. This year the industry has to expect a decline of 5.9%, as a new study by Interconnection Consulting shows. However, this will not be the bottom yet, as a further decline of 8.2% is expected for 2021. From today’s point of view signs of a recovery will only be visible in the second half of next year.

Different Speeds of Recovery

The liquid waterproofing market is not predicted to fully recover until 2023. The study shows that in 2023, the European market will grow by 11% in value terms. Between 2020 and 2023, Russia will show the highest growth rate of all countries according to current estimates. The largest market for liquid waterproofing is Germany. Germany is also in for a positive future, with an expected average annual growth rate of 2.0% until 2023. The outlook is somewhat more pessimistic for France or Italy, which will not reach pre-crisis levels until 2023. However, this is mainly due to the fact that there was already a decline in construction activity in these countries in 2019.

Polymer Seals in the Lead

Liquid polymer is the preferred waterproofing material in Europe, with a share of 60.1%, placing it far ahead of bitumen and cement. Within the group of polymeric waterproofing, PMMA or acrylic glass is the strongest product. It is also the product with the highest growth, due to the trend towards solution-free products. Overall, however, the market is very diverse. In Italy, bitumen products dominate with a share of 48 percent. Residential construction is the most important customer segment in Europe with a market share of around 50 percent, with a slight upward trend.

Diversification Pays Off

Competition in the industry is very high, especially among the market leaders, but there is still enough room for smaller companies, explains Julia Tarasenko, the author of the study. During the pandemic, it was evident that companies with strong diversification, both in terms of products and markets, were most successful in overcoming the crisis and in many cases were even able to avoid declining sales. Overall, the market share of the top ten companies increased considerably from 49.9% to 52.1% compared to the previous year. Some of the most important companies are Triflex, Sika, Mapei, StoCretec, Soprema, Weber, Remmers, Evonik, BASF and MC Bauchemie.

The study examined the following markets: Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Switzerland, United Kingdom, Rest of Europe.

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At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

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Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

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The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

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