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IC News - Don't miss any Industry Trends

Exterior Door Sector in Western Europe Hit Hard by Crisis

The market for exterior doors in Western Europe is being severely shaken by the COVID 19 crisis. Sales volumes are expected to fall by more than 10% in both 2020 and 2021. A slight recovery is not expected until 2022, as shown in a study by Interconnection Consulting.

Even if the market for exterior doors can reverse this downward trend in 2022, the market volume will still be well below the pre-crisis level in 2023. The market will shrink by an average of 1.5% until 2023, based on the pre-crisis level. The forecasts show that the current crisis will lead to a stronger contraction in economic performance across Europe than the financial crisis in 2009, with Western European countries being more affected by the downturn than Eastern Europe.

The Timing of Recovery Varies

Countries particularly affected by the pandemic, such as Italy, Spain and Great Britain, will suffer the highest relapses. Housing volumes in Western Europe will fall by 12.7% in 2020 and by a further 13.5% in 2021. The low point will be reached in most countries in 2021. However, the Interconnection study also shows that countries such as Austria, Belgium, Italy, Luxembourg, the Netherlands and Portugal are not expected to reach the low point of the negative spiral in residential construction – the most important market for exterior doors – until 2022.

Aluminium Sets the Tone

In the materials sector for exterior doors, aluminum sets the tone with a market share of 30.0%. Aluminum doors have benefited from the increasing popularity, especially in the residential construction segment, in recent years and will continue to expand their market position in the coming years of the crisis. PVC doors are in second place with a share of 25.9%, and thanks to their competitive price-performance ratio, they will be able to maintain their market shares. Overall, residential construction is the strongest customer for exterior doors with 71.4%. In this segment, PVC is in first place and aluminum at eye level, with wooden doors also contributing to around a quarter of sales. In non-residential construction, however, aluminum clearly dominates with a share of 36.2%.

The study for the Western European exterior door market analyses 15 countries (Germany, Switzerland, Austria, France, Belgium, Netherlands, Luxembourg, Italy, Spain, United Kingdom, Sweden, Finland, Denmark, Norway, Portugal).

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Pause for breath for Europe’s Residential Construction

In many parts of Europe the Corona-Pandemic was not the trend changer for the residential construction sector but an accelerator for a becoming apparent cool down. Building completions will drop by 9,3% in 2020 in the analyzed countries and are expected to record deep double digit negative growth (-13,3%) in 2021 as shown by the latest study from Interconnection Consulting.


Germany working off order books


Construction stops, security- and hygienic restrictions as well as a lack of work force due to closed borders are the reason for the bad mood of the construction industry and the declining investment readiness. While in countries like Germany and Austria the downturn has been herald, countries like France and the Nordics already expected a cool down of the residential construction activity despite COVID-19.  A specific of Germany is that for years the number of building completions cannot keep pace with permits. “Construction companies are recording full order books. Consequently the recession in Germany does not hit the industry as hard as there is still a lot of work to handle” explains Ernst Rumpeltes, author of the study. Accordingly the number of building permits exceeded the completions by over 50.000 dwellings the last few years. Building permits are expected to decline by 14,6% this year. The biggest drop on permits will be recorded in Italy (-36,7%) which has been strongly hit by the crisis. Similarly the situation in Poland and Hungary where residential building permits are expected to decline by  over 20%.



A case can be made for multi-storey buildings


Even though building permits are dropping in Poland, the decline of building completions is the lowest compared to the rest of Europe. On the other end of the scale Italy and Spain can be found – the two countries hit hardest by the pandemic. In contrast to detached- and semidetached houses, multi-storey buildings still benefit from rising urbanization and housing shortage in metropolises. Especially in Germany this trend can be observed where the share of completed apartments increased from 36,7% in 2008 up to 60,6% in 2019.


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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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