Boats

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> Learn more about Jan Hudak

After expanding his international experience (in USA, Sweden and Slovakia) from studies and short traineeships & internships in insurance at Allianz and public sphere at Ministry of Economy, Jan joined Interconnection Consulting as the Market Analyst responsible for various industries. Among them are boats, parquets & flooring, finance, healthcare & pharma, FM and some of the special technical & construction industries. During his work at Interconnection, he was invited to present some of the findings and data at the conferences or EXPOS. In addition, he creates data solutions for B2B & B2C segment. Also, in Interconnection he is in charge of internship programme in Bratislava as mentor as well as providing assistance to other colleagues and recently he became a consultant for untypical projects and business development.

Contact me without obligation, I support you gladly!

Tel:+43 1 375 00 15 12

E-mail:hudak@interconnectionconsulting.com

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IC Market Analysis Pleasure Boats 2018-2019

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Boat Market in Europe Stagnates

The boat market in Europe saw a decline in sales of -0.1% last year. Turnover in the industry increased by 1.6% and now stands at 3.8 billion Eur. Even until 2021, the stagnation of the market does not seem to change much, as a new study by Interconnection Consulting shows.

 

Spain hooey, Great Britain phooey

The outlook for the boat market is rated less optimistic in many places than it was last year. This is mainly due to the trading tensions, which make the companies more cautious. Even the Brexit, where the solution is still awaiting makes the markets insecure and affects spending, especially in Europe. A total of 31,543 boats were sold in Europe in 2018. The largest market is Germany with a share of 20.9%, ahead of France with 14.1%. The highest growth rates were achieved by the Spanish boat market with a sales increase of 3.0%. With this increase, the market is only just behind the UK, which saw the largest decline among European markets.

 

 

Catamarans are coming

The catamarans are the fastest growing product segment and will increase their market share from today’s 5.5% to 6.2% by 2021. Motorboats are by far the strongest product group with a share of 71.9%. The market share will hardly change in the next few years. The sailboats segment, on the other hand, will lose ground, which is due to the fact, that new generation is not that interested in sailing and boating in general says, Hudak as responsible analyst for area of boating.

 

Hard competition

Shifting demand for sailboats towards catamarans also impacts the production market. A reduction of sailboat producers is already evident today, while the number of catamaran manufacturers is increasing significantly. The competition among the producers is very tough, which increases the pressure on the price, which in turn benefits the customers, as Jan Hudak, author of the study, explains. Bavaria, one of the largest manufacturers in Germany, had to file for bankruptcy last year, but was taken over by an investment fund and was able to continue its business. Other big manufacturers are Frauscher, Grand Soleil, Sirena Marine, Beneteau.

On 18. October 2019 Interconnection Consulting invites to the 1st Boat Congress in Milan under the motto “Sailing Towards a Successful Future”, where the new trends, strategies and visions for boating industry will be presented and discussed. For interested enthusiasts, please contact Mr. Jan Hudak at hudak@interconnectionconsulting.com

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Bad Winds for the Worldwide Boat Market !?

The market for pleasure boats rose worldwide last year by 3.9% to 17.6 billion Eur. Despite the increase, the signs of market saturation are obvious and strong growth in the future is questionable. Thus, the average sales growth will fall below two percent until 2021, according to a new study conducted by Interconnection Consulting.

China stutters

 

The outlook for the global economy is rated less optimistic in many places than it was last year. This is mainly due to the trade tensions, which make the companies more cautious. Even the Brexit suffering, where the solution is still awaiting makes the markets insecure and affects spending, especially in Europe. With a global market share of 35.8%, the US is by far the largest boat market, followed by Europe with 21.8%. The largest growth market is traditionally the Asian market. So is the region of Southeast Asia with a growth of 9% (2016-17), the strongest growing region in the world. Markets that gain market share through higher growth are e.g. Northwest Africa, Southeast Africa, Australia, the Middle East and China, but in a global merit, they remain rather small. However, the golden times of the former growth engine China are also over. “The slower pace of growth will also affect the surrounding markets in Asia in the medium term,” says Jan Hudak, author of the study.

 

Catamarans stabilize the market

 

The fastest growing product segment is catamarans with a CAGR 17-21 of 4.2% in quantity. Sales of this product group increased by 6.2% in 2018. The growth of motorboats will not be quite as spectacular with a CAGR 17-21 of 2.2%. By contrast, sales of sailboats will stagnate over the next few years (CAGR 17-21 -0.1%).

 

Strong competition

 

In total there are more than 1,500 boat and catamaran producers worldwide. As a result of rising demand, the number of catamaran manufacturers is rising at the steepest rate, while the number of sailboat producers is falling for the same reasons. The competition among the producers is very tough, which increases the pressure on the price, which benefits customers, as Hudak concludes. Major producers include Beneteau, Azimut, Sirena Marine, Princess, Sunseeker, Brunswick Group, Grand Soleil and Frauscher.

On 18. October 2019 Interconnection Consulting invites to the 1st Boat Congress in Milan under the motto “Sailing Towards a Successful Future”, where the new trends, strategies and visions for boating industry will be presented and discussed. For interested enthusiasts, please contact Mr. Jan Hudak at hudak@interconnectionconsulting.com .

> read more

Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

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I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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