DACH market for conservatories has reached its zenith

Sales in terms of quantity for conservatories and patio roofs in the DACH region increased by 12.9% in 2021. Last year, sales were with 18.7.5% slightly lower than in 2020. However, the plateau for the next few years has already been reached in the sales figures. Until 2025, Interconnection Consulting forecasts an average annual decline of 1.4% in volume.

Stagflation unleashes prices

The peak on the market for winter gardens and terrace roofs is already exceeded 2022, because this will shrink this year already by 0.9% in quantity. In a regional comparison, Switzerland showed a weaker development than Germany and Austria. The growth of the market was 7% in Switzerland last year compared to double-digit growth figures in Austria and Germany. “This has to do with the fact that single-family homes in Switzerland often have large living spaces and window areas and thus, on the one hand, no additional conservatories and roofs are necessary,” explains Johannes Lözelt, author of the study. Overall, the sales volume was 76,795 units and the total turnover was 301.4 million euros. Just in the COVID time, when people did not go on vacation, they invested in the expansion of their private homes. However, since the middle of 2022, the market has been visibly cooling down. In the next few years, stagflation (stagnation and inflation) will on the one hand reduce demand for conservatories and patio roofs, and on the other hand, increase prices by an average of 5% per year.

Terrace roofs preferred

In all the markets studied, patio roofs are the favored segment, mainly due to price advantages and the climatic changes that hardly justify insulated installations. In a regional comparison, Austria has the largest share with 23.7% followed by Switzerland (14.6%) and Germany 10.4%. In all three countries, the share of patio roofs will continue to increase. Terrace roofs will continue to gain market share in the coming years, as their construction is technically much easier than that of conservatories. Aluminum is the dominant material on the DACH market and will continue to gain market share over other materials. The regional comparisons show that the volume share of aluminum in 2021 was highest in Germany with 95.5%. However, the aluminum share in Austria and Switzerland is also beyond 90%. The major players in the DACH market are, in alphabetical order: Aluxe, Gardendreams, KD, Solarlux and Wipro, which together account for around 54% of the market.

24/10/2022

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

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