IC Press Release

DACH Mattress Market in the Fast Lane

The market for mattresses in the DACH region grew by 22.6% in value terms in 2021 compared to the year before, more than making up for the corona crisis-related losses of 2020. Sales were also increased by 12.1%, and were thus back above the pre-Corona level, as shown in a study by Interconnection Consulting.

Austria Shows Greatest Growth Potential

In 2020, industry sales fell by almost 10% due to lockdowns and travel restrictions. The travel restrictions mainly hit the hotel sector, which still accounts for around 22% of the mattress market. However, the residential sector is the most important sales segment with 69.5%. After the strong upswing in 2021, growth in the DACH region will slow down somewhat this year to around 3.5%. The German mattress market has a volume of about 1.5 billion euros. Switzerland, with 276 million euros, is ahead of Austria with 217 million euros. Austria is the country with the strongest growth potential. With a projected annual growth rate of 3.8% until 2025, Austria is ahead of Switzerland (2.1%) and Germany (1.6%). One reason for Austria’s stronger growth is its low share in the box spring bed segment, which is a main substitute for mattresses.

Foam Dominates

The strong increase in turnover is not only explained by sales increases, but also due to rising prices. For example, prices in the DACH region rose by an average of 8.6% in 2021 and prices will continue to rise in the future. Overall, the number of mattresses sold in the DACH region in 2021 was 9.5 million units, which is around 1 million more than in 2020. 7.2 million units were sold in Germany, 1.2 million in Switzerland and 1.1 million in Austria. While the innerspring mattress is predominant in most other regions of Europe, the foam mattress dominates in the DACH region, with a share of around 60%. Only then come innerspring mattresses with a share of 29%. Some of the most important suppliers in the DACH region in alphabetical order are: Auping, Coco-Mat, Emma, Eurocomfort Group, Frankenstolz, Hilding Anders, Hulsta, Pikolin Grupo, Ravensburger, Recticel, Scarlett, Tropico.

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19/04/2022

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

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