Sales Increase Despite Price Spiral

The European market for mattresses had suffered greatly during the pandemic. In 2021, however, a growth of 7.0% could be achieved again. In 2022, the pre-crisis level is to be exceeded again, as a new study by Interconnection Consulting shows.

It is precisely the collapse of tourism and the associated decline in the hotel business and the interruptions in production due to the lockdown that have severely dampened sales of mattresses in 2020. After all, the hotel industry as a whole accounts for about a quarter of the mattress business, with about 70% of business coming from the residential sector. The resurgence of the industry will now continue beyond 2021. However, the countries analysed showed very different market conditions. For example, the growth of Box Spring beds in the UK, where this bed segment dominates, shows that the growth of innerspring mattresses is already reaching its limits.

Turkey Has the Greatest Growth Potential

Overall, the three largest markets for mattresses are Germany and Turkey with a sales volume of 7.2 million units and France with 5.1 million units. In terms of turnover, the picture is somewhat different. Although here too Germany leads the ranking with 1.5 billion euros, France is second with just under 1.3 billion euros, ahead of the Nordic countries with around 1.1 billion euros. The countries with the greatest growth potential are Turkey with an annual growth rate in volume of 6.6% until 2025, ahead of France and Italy with 5% and Spain with 4.7%.

Price Spiral is Turning

In general, prices increased by 9.5% last year and similar price jumps are expected for 2022. These price jumps are not only due to inflation, but also to the strong trend towards premium products. This is especially true for countries like Poland, Romania and the Czech Republic.

Innerspring Mattresses Most Popular

On the whole, innerspring mattresses are the most popular type of mattress in the countries surveyed. Overall, more than half (52.6%) are sold by this product type. The innerspring type is popular not only because it comes in every price category from budget to premium, but also because it is easily recyclable. Foam mattresses have a market share of 30.8% ahead of latex with 12.7%. However, there are also strong differences in the individual countries. Foam mattresses have a share of 60.4% in the DACH region, while innerspring mattresses have a share of almost 80% in Turkey. The most important players in the European market are, in alphabetical order, Auping, Coco-Mat, Eminflex, Emma, Eurocomfort Group, Frankenstolz, Hilding Anders, Hülsta, Pikolin Grupo, Ravensburger, Tempur, among others.

Link to the report


Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

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