Sun Protection

Stefano Armandi

> Learn more about Stefano Armandi

Since 2013 Stefano Armandi has been responsible for the preparation of studies and consulting projects at Interconnection Consulting. He is an expert in market intelligence and the international economy, especially in the development of forecast models. Stefano Armandi previously worked for many years as a company consultant, before doing research and teaching at the International University Vienna. Stefano Armandi studied Economics at the University of Rome and completed a PhD Programme in Political Science at the Catholic University of Milan.

Contact me without obligation, I support you gladly!

Tel:+43 1 5854623 54

E-mail:armandi@interconnectionconsulting.com

Inquiry

Report Offers

IC MT Outdoor Sun Protection in Europe

IC Market Tracking

IC Market Tracking Bioclimatic Pergolas in Europe

IC Market Tracking

IC Market Tracking Interior Sun Protection Full Report

IC Market Tracking

IC Market Tracking Textile Outdoor Sun Protection in Europe

IC Market Tracking

IC Market Tracking Roller Shutters in Europe

IC Market Tracking

IC MT Glazed Balcony in Europe

IC Market Tracking

These industries might be interesting for you too

IC News

Fastest growing solution for outdoor living benefits from the crisis

Bioclimatic pergolas have been steadily growing in the last 3 years and they reached a new high in 2020 with around 40.000 elements sold in the main seven European markets. “As families were forced to spend more time at home because of travel restrictions demand for outdoor living increased and bioclimatic pergolas grew even more than in 2019” explains  Dr. Armandi, the author of the study. In the next three years, the market will continue to grow at an average yearly rate of ca. 10% and will add more than 10.000 new units. Extra demand will in part covered by new players, but especially in the premium segment brand recognition will help established leaders top defend their position.

German market will recover the lost ground

Growth is manifesting in all countries as the product is relatively new whereas growth is a little bit lower in more mature markets, like France and Benelux. In aggregate, for all 7 countries under consideration, revenues have reached 280 million euros in 2020. The French market counts for more than one third of all bioclimatic pergolas sold in 2020, followed by Italy and Benelux. As a late-comer, the German market is expected to overperform in the next three years and will reach 11,1% market shares in 2023.

More players, lower prices, but still premium pergolas will keep growing

Average price have declined on average by -0,1% in 2020. Interconnection predicts a more moderate growth of average prices in the next 3 years as more players are entering into the market and as pergolas in the economy segment will take shares away from the medium segment. However, premium, high-quality solutions which now counts for 38% of the market will keep growing strongly especially in Benelux and the rising German market.

Pergolas with ZIP-Screens as side protection gaining popularity

Stand-alone pergolas constitute slightly more than 55% of the whole market, while those with a side protection element are expanding strongly, Among the different types of side protection, Zip-Screens are the most popular: two out of three bioclimatic pergolas are sold with at least one ZIP-Screens and this proportion is even higher in the premium segment . The three main competitors in Europe are Brustor, Pratic and Renson .

> read more

Template Press Chart ENG 2020

Outdoor venetian blinds hope for a rebound after COVID

Outdoor venetian blinds hope for a rebound after COVID

After years of sustained growth, the market for outdoor venetian blinds for the 7 major European markets (Germany, Austria, Switzerland, France, Spain, Italy and Poland) will suffer a setback in 2020 due to the impact of the COVID-19 crisis. The market will fall by -3,7%. In new study, Interconnection predicts that quantity sold will experience a gradual rebound in the next years, while the volume in 2025 will raise above the 2019-level in all markets analyzed.

 

DACH-Region Overrepresented

The popularity of outdoor venetian blinds as exterior sun protection element in the DACH-Region is well-known and strongly defines volume and trend for the whole European market. The German market is by far the biggest market with 49,6% shares,  followed by Switzerland and Austria. Still, it will take some years before Germany will reach the pre-crisis level. Rebound will be faster in some of the less mature and, at the same time, fastest-growing countries, as France and Spain. In 2019, the Spanish market grew by +5.3%. In Southern Europe venetian blinds have been struggling to take shares away from other, more traditional, sun protection elements, as wood and roller shutters. For example, the Italian market is less than 1/10th of the German one.

Fall in aluminium price could make blinds more competitive

A positive feedback on total volume sold could be lower prices for raw material, as ca. 90% of all venetian blinds are made of aluminium and price of aluminium had been growing stronger before the crisis. This could help producers to take advantage of the situation and help venetian blinds to become more competitive relative to alternative solutions. One of the reasons why average prices of blinds is relatively high is the motorization level which is dominant reaching 93% in France. Only in Poland only 64% of venetian blinds are sold with a motorization system.

More players, concentration declines

In the last 5 years more sun protection players have started to produce their own venetina blinds and, since 2017, Interconnection recorded a trend towards lower concentration among the top producers. Still, the Top 10 companies covered in 2019 59,8% of the total volume. Some of the Top 5 have lost shares in part because present only in the more mature markets. Roma and Hunter Douglas gained shares in 2019.

> read more

Bioclimatic pergolas: an innovative product with high growth potential

The European market for Bioclimatic Pergolas is expanding steadily and will grow at 7,7% in quantity in 2018. In the next three years, it will continue to grow at an average yearly rate of 5,9%. Growth is manifesting in all countries as the product is relatively new whereas growth is a little bit lower in more mature markets, like France and Benelux. In aggregate, for all 7 countries under consideration, revenues have reached 218,2 million euros in 2018.

France, Benelux and Italy as biggest markets

Bioclimatic pergolas are quite sophisticated sun protection systems and have to be considered as an alternative to textile patio pergolas. First introduced in Benelux and France, they become quite popular in Italy in the last 2-3 years. These three are the biggest market as of 2018. In France the market will grow at 5,5%, while the Italian market will be still expanding by 7,7%. In all other countries, apart from Benelux, quantity will grow above 10% in 2018.

Higher prices in Benelux and in German-speaking areas

In terms of price segment, the seven markets are relatively differentiated. In Benelux, where the main premium brands dominate the market, average prices are higher and the premium segment (>800€ per square meter) covers 43,9% of all pergolas sold in 2018. Lowest average prices have been detected in France and Spain, whereas pergolas in the premium segment are above 40% in Germany, Austria, and Switzerland.

Stand-alone pergolas as most popular solution

Stand-alone pergolas constitute slightly more than 50% of the whole market. Pergolas with side protection (against wind and rain) are expanding strongly, while those without side protection will fall below 25% in the next 3 years. Among the different types of side protection, Zip-Screens are the most popular. The three main competitors in Europe are Brustor, Pratic and Renson.

> read more

IC Events

solarcom | solar comfort convention

The new trade conference for the sun protection industry

We are organizing solarcom in Vienna for the first time on 09 & 10 September 2021. Together with leading representatives of the industry and experts, we will look at new challenges in the sun protection industry, analyze the status quo of the markets and present innovations. Best cases on digital sales and expert voices on innovation topics such as smart home technologies, sun protection in glass and sun protection in the contract sector are part of the program.

We will discuss success stories and best cases, new opportunities and solution approaches over a total of 1.5 days, within key note presentations, empirical market analyses and panel discussions.

 

Digitalization | Innovation | Success Tools

We provide input for manufacturers, craftsmen and suppliers with answers to the following questions: How are the markets developing? What can be done about the shortage of skilled workers? How will Smart Home become your model for success? What are the market leaders planning? How do I optimize my sales?

Industry experts and specialists from the business world will provide answers to the above questions in their keynotes. Our interactive discussions provide additional impulses and strengthen communication and exchange just as much as our evening event on 09.09.2021 strengthens the networking character of the event.

 

The program is available for download!
More information & registration at: www.solarcom.org

WE for YOU
Iris Wildauer, BA BA | Event Management
tel.:+43158546-33
wildauer@interconnectionconsulting.com

> read more

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.