Pricing Tools

Frederik Lehner

> Learn more about Frederik Lehner

Managing Director of Interconnection Consulting, since its foundation in 1998 in Vienna, Bratislava, Lviv, Oberstdorf and Buenos Aires. Long-term consulting and lecture experience in the fields of decision-oriented market research, marketing, price management and internationalization. Through annual market studies in over 200 different industries, Dr. Frederik Lehner can boast a comprehensive and broad industry know-how in both the consumer and B2B sectors.

Contact me without obligation, I support you gladly!

Tel:+43 1 585462311


Our tools for successful pricing

What customers are willing to pay for?

What customers are willing to pay for?

IC White Paper


Customer Segmentation based on Price Types

Customer Segmentation based on Price Types

IC Offer

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IC Price Monitoring

Price Research through Mystery Shopping

Price Research through Mystery Shopping

IC Mystery Shopping

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IC Events

Sales Excellence 2021

Sales Excellence is a high-level sales congress for sales professionals and sales experts. The congress is THE sales event in Austria, which will take place for the third time on November 19, 2021. Leading sales experts will provide valuable inputs and motivation for the daily work in sales on one day. Directly convertible know-how for top salespeople and top executives is the declared aim of the congress, which also serves as a networking platform. We give the participants a valuable tool box of new impulses!

Information & Registration:


WE for YOU |
Iris Wildauer, BA BA | Eventmanagement
Phone:+43 1 58546-33

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babyforum 2021

Strategies for the baby and toddler equipment markets

Under the motto Innovation | Digitalization | Communication, we will be looking at effective strategies for the baby and toddler outfitting markets together with leading industry representatives and market and business experts on October 14-15, 2021. From current opportunities and challenges to analyses of the status quo of the European markets, new trends and the impact of digitalization on sales and brand positioning.

Practical approaches to current issues, presented in the form of best cases, empirical market analyses and in the context of panel discussions form the core of the event. On sales strategies in times of digitalization, the impact of the trend topic sustainability and towards product innovations. In addition, we analyze strategies that have become necessary after the crisis, of course.


Keynotes and topics: Market development, strategies, sales and digitalization presented by:

Raúl Sepúlveda | DOREL Juvenile Europe

Stephan Klein | Mr. and Mrs. Klein

Ulrica Griffiths | Griffiths Consulting

Dr. Stephan Roppel | baby-walz

… and many more. More information here:

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Smart Intelligence

Der neue Kongress für smarte Entscheider

Interconnection Consulting veranstaltet am 23.-24.09.2021 erstmals Smart Intelligence, eine neue Fachkonferenz rund um das Thema der faktenbasierten Unternehmensführung im 21. Jahrhundert. Mit Best Practice Inputs zu Themen wie Agile Methoden, Big Data, Pricing, Neuromarketing und KI richten wir uns an Geschäftsführer und Entscheidungsträger im Marketing.

Interaktive Diskussionen, eine Award-Verleihung und eine Abendveranstaltung runden das Event ab. Wir bauen auf unsere Erfahrungswerte als Veranstalter, sowie auf unsere Kenntnisse aus unserer Tätigkeit als Market Intelligence Unternehmen für B2B und B2C Märkte.


Keynotes und Themen: Agile Transformation & Methoden, KI, Big Data & Co., präsentiert von:

Alexander Falser | Tchibo
Dr. Verena Priemer | Marketmind
Dr. Peter Aschmoneit | quantilope
Prof. Dr. Florian Bauer | Vocatus
Sebastian Johnston | Vivere

… und vielen weiteren. Mehr Informationen unter:


Event Language: German!

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Sales Leadership | Kongress für Sales Executives

Das neue Business Event für die vertriebsorientierte Unternehmensführung

Sales Leadership startet diesen Herbst als neues jährliches Format erstmals in Wien! Vom 20.-21.09.2021 steht die vertriebsorientierte Unternehmensführung 1,5 Tage lang im Fokus:

Mit Expertenvorträgen, den SL.Innovation-Pitches und mit offen geführten Diskussionen zum Zwischenspiel von Technischem Vertrieb und CRM, von Gehalt und Pricing, vom Vertrieb in Zeiten der Digitalisierung, der Besonderheit des Vertriebsmanagements im Bereich B2C, vom Potential Bestandskunde und vielem mehr richtet sich die Veranstaltung an Geschäftsführer und Entscheider aus Vertrieb und Personalmanagement.

Keynotes & Themen: Klassischer Vertrieb vs. Digitalisierungseffekte, präsentiert von:

Mag. Christian Klement | epunkt
Thomas Scheriau | ELK
Britta Ruisz-Schiansky | Henkel CEE
KR Ewald Müller | AluKönigStahl
Mag. Robert Seeger | SEEGER
Dominic Gantner, MBA | Allianz Partners

… und vielen weiteren. Mehr Information, unter:


Event language: German!

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IC News

Large Price Differences Characterize Window Market

A mystery shopping test conducted by Interconnection Consulting reveals large differences in window prices in Austria. A total of 17 window brands were examined. Enhanced safety and better insulation increase the costs of windows. There are also geographical price differences. Residents in Tyrol, for example, pay more for PVC windows than elsewhere.


A Premium for Safety

At a price of EUR 452.50, Tyrol’s PVC windows are even higher than Vienna’s (EUR 403.10), followed by Burgenland (EUR 380.60) and Vorarlberg (EUR 370). Prices rise considerably especially when increasing the safety of the windows, with features like lockable handles. Compared to the standard model, the prices for safety-enhanced windows are, on average, 61.1% higher. For PVC windows with a Ug value of 0.5 (thermal transmittance of the window glass) and a Uw value of 0.71-0.75 W/m²K (thermal transmittance of the window plus the frame), the average price for windows with enhanced safety is EUR 424.40. The test revealed that, at EUR 231.30, WAKU offers the least expensive standard-size (1,000 x 1,400 mm) PVC windows, while Rieder, at EUR 832.90, leads the high-end market.


Highest-Priced Wood-Aluminum Windows in Vienna

For standard-safety wood-aluminum windows with a Ug value of 0.5, the price was EUR 625.40. For added safety, customers were expected to pay EUR 665.20 on average. Wood-aluminum windows with a Ug value of 0.6 are a third more expensive, due mainly to the better frame and depth values. On average, the surcharge for windows with added safety was 42.3%. Wood-aluminum windows are most expensive in Vienna, with an average price of EUR 740, and cheapest in Styria (EUR 534.40). Among the dealers participating in the test, Strussnig sells (EUR 532.50) the lowest-priced wood-aluminum windows (1,000 x 1,400). Hrachowina lies at the opposite end of the price range. For PVC lift-and-slide doors, the average price stood at EUR 4,280. “You’re paying not only for safety features and good thermal values, but also for the brand,” Viorica Jeler, author of the study, explains. For wood-aluminum lift-and-slide doors, the average price is EUR 6,700.


Rebates Instead of Lower Prices

The mystery shopping test also inquired about installation prices. The average price was EUR 2,274. Overall, the installation prices were highest in Vorarlberg (EUR 2,886) and lowest in Carinthia (EUR 1,860). Among the window companies, Rieder compensates its high installation prices with generous rebates. Rieder ranks a clear first in rebates, with 46.5%, followed by Bruckner (23%) and Rekord (20%). Roughly half of the dealers (51%) automatically offer rebates, whereas 10.3% offer rebates only after dealing with the customer in person or when drawing up the contract.

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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