Pricing

https://www.interconnectionconsulting.com/wp-content/uploads/2017/09/ferderik-lehner.jpg

Frederik Lehner

> Learn more about Frederik Lehner

Managing Director of Interconnection Consulting, since its foundation in 1998 in Vienna, Bratislava, Lviv, Oberstdorf and Buenos Aires. Long-term consulting and lecture experience in the fields of decision-oriented market research, marketing, price management and internationalization. Through annual market studies in over 200 different industries, Dr. Frederik Lehner can boast a comprehensive and broad industry know-how in both the consumer and B2B sectors.

Contact me without obligation, I support you gladly!

Tel:+43 1 585462311

E-mail:lehner@interconnectionconsulting.com

Inquiry

Our tools for successful pricing

What customers are willing to pay for?

What customers are willing to pay for?

IC White Paper

Request

Customer Segmentation based on Price Types

Customer Segmentation based on Price Types

IC Offer

Full Details

IC Price Monitoring

Price Research through Mystery Shopping

Price Research through Mystery Shopping

IC Mystery Shopping

Full Details

IC Events

IC Management Forum: POWER PRICING / Vienna

With price being the decisive factor for company profits, pricing-tools are becoming a powerful adjusting screw in the field of corporate strategy.

Our work is dedicated to analyzing the effects of prices on diverse operating divisions and conveying a clear understanding about the most important steps within the price setting, price fixing and positioning. The report provides specific tools for determining and implementing different pricing strategies as well as answers to the day-to-day challenges concerning competitor prices, price types and customer segmentation.

Increase your gains  by obtaining decision-relevant data for your price strategy, positioning and segmentation from the leading institute for market research in the field of pricing.

OUR TOPICS
The incredible power of prices
Tools for an optimal Price Fixing + Positioning
Psychologic Price Formation
Customer Segmentation
The high level of Price Differentiation
Implementation of Price Strategies

Price Types + Neuro-Pricing + Behavioral Economics

Price: 890 € per participant / except EARLY BIRDS
The price includes a 3-course-menu, catering and electronic records

Conference language: German

IN-HOUSE: Our Forum can as well be booked as In-House event. A translator can be provided. For detailed information please contact us.

EARLY BIRD Special 2for1 until January 25th 2018
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!


I am looking forward to an interesting Forum!

Dr. Frederik Lehner
Managing Director
Interconnection Consulting Group
t: + 43 1 585 4623-0
m: event@interconnectionconsulting.com

> read more

IC Management Forum: POWER PRICING / Zurich

With price being the decisive factor for company profits, pricing-tools are becoming a powerful adjusting screw in the field of corporate strategy.

Our work is dedicated to analyzing the effects of prices on diverse operating divisions and conveying a clear understanding about the most important steps within the price setting, price fixing and positioning. The report provides specific tools for determining and implementing different pricing strategies as well as answers to the day-to-day challenges concerning competitor prices, price types and customer segmentation.

Increase your gains  by obtaining decision-relevant data for your price strategy, positioning and segmentation from the leading institute for market research in the field of pricing.

OUR TOPICS
The incredible power of prices
Tools for an optimal Price Fixing + Positioning
Psychologic Price Formation
Customer Segmentation
The high level of Price Differentiation
Implementation of Price Strategies

Price Types + Neuro-Pricing + Behavioral Economics

Price: 890 € per participant / except EARLY BIRDS
The price includes a 3-course-menu, catering and electronic records

Conference language: German

IN-HOUSE: Our Forum can as well be booked as In-House event. A translator can be provided. For detailed information please contact us.

EARLY BIRD Special 2for1 until January 17th 2018
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!


I am looking forward to an interesting Forum!

Dr. Frederik Lehner
Managing Director
Interconnection Consulting Group
t: + 43 1 585 4623-0
m: event@interconnectionconsulting.com

> read more

IC Management Forum: POWER PRICING / Vienna

With price being the decisive factor for company profits, pricing-tools are becoming a powerful adjusting screw in the field of corporate strategy.

Our work is dedicated to analyzing the effects of prices on diverse operating divisions and conveying a clear understanding about the most important steps within the price setting, price fixing and positioning. The report provides specific tools for determining and implementing different pricing strategies as well as answers to the day-to-day challenges concerning competitor prices, price types and customer segmentation.

Increase your gains  by obtaining decision-relevant data for your price strategy, positioning and segmentation from the leading institute for market research in the field of pricing.

OUR TOPICS
The incredible power of prices
Tools for an optimal Price Fixing + Positioning
Psychologic Price Formation
Customer Segmentation
The high level of Price Differentiation
Implementation of Price Strategies

Price Types + Neuro-Pricing + Behavioral Economics

Price: 890 € per participant / except EARLY BIRDS
The price includes a 3-course-menu, catering and electronic records

Conference language: German

IN-HOUSE: Our Forum can as well be booked as In-House event. A translator can be provided. For detailed information please contact us.

EARLY BIRD Special 2for1 until January 25th 2018
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!


I am looking forward to an interesting Forum!

Dr. Frederik Lehner
Managing Director
Interconnection Consulting Group
t: + 43 1 585 4623-0
m: event@interconnectionconsulting.com

> read more

IC News

Large Price Differences Characterize Window Market

A mystery shopping test conducted by Interconnection Consulting reveals large differences in window prices in Austria. A total of 17 window brands were examined. Enhanced safety and better insulation increase the costs of windows. There are also geographical price differences. Residents in Tyrol, for example, pay more for PVC windows than elsewhere.

 

A Premium for Safety

At a price of EUR 452.50, Tyrol’s PVC windows are even higher than Vienna’s (EUR 403.10), followed by Burgenland (EUR 380.60) and Vorarlberg (EUR 370). Prices rise considerably especially when increasing the safety of the windows, with features like lockable handles. Compared to the standard model, the prices for safety-enhanced windows are, on average, 61.1% higher. For PVC windows with a Ug value of 0.5 (thermal transmittance of the window glass) and a Uw value of 0.71-0.75 W/m²K (thermal transmittance of the window plus the frame), the average price for windows with enhanced safety is EUR 424.40. The test revealed that, at EUR 231.30, WAKU offers the least expensive standard-size (1,000 x 1,400 mm) PVC windows, while Rieder, at EUR 832.90, leads the high-end market.

 

Highest-Priced Wood-Aluminum Windows in Vienna

For standard-safety wood-aluminum windows with a Ug value of 0.5, the price was EUR 625.40. For added safety, customers were expected to pay EUR 665.20 on average. Wood-aluminum windows with a Ug value of 0.6 are a third more expensive, due mainly to the better frame and depth values. On average, the surcharge for windows with added safety was 42.3%. Wood-aluminum windows are most expensive in Vienna, with an average price of EUR 740, and cheapest in Styria (EUR 534.40). Among the dealers participating in the test, Strussnig sells (EUR 532.50) the lowest-priced wood-aluminum windows (1,000 x 1,400). Hrachowina lies at the opposite end of the price range. For PVC lift-and-slide doors, the average price stood at EUR 4,280. “You’re paying not only for safety features and good thermal values, but also for the brand,” Viorica Jeler, author of the study, explains. For wood-aluminum lift-and-slide doors, the average price is EUR 6,700.

 

Rebates Instead of Lower Prices

The mystery shopping test also inquired about installation prices. The average price was EUR 2,274. Overall, the installation prices were highest in Vorarlberg (EUR 2,886) and lowest in Carinthia (EUR 1,860). Among the window companies, Rieder compensates its high installation prices with generous rebates. Rieder ranks a clear first in rebates, with 46.5%, followed by Bruckner (23%) and Rekord (20%). Roughly half of the dealers (51%) automatically offer rebates, whereas 10.3% offer rebates only after dealing with the customer in person or when drawing up the contract.

> read more

Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.