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Air Conditioning Market Shows Full Recovery

The air conditioning market in Western Europe (Germany, Italy, Spain, Benelux, France, UK and Austria) recorded a 7.3% increase in turnover in 2021. The CEE region (Poland, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, Macedonia, Bosnia-Herzegovina, Slovenia, Albania, Bulgaria, Greece) recorded an even greater increase of +13%, according to a study by Interconnection Consulting.

In Western Europe, the market for air-conditioning systems clearly exceeded the pre-crisis level with a turnover volume of 4.5 billion euros. In the CEE countries, the turnover volume was 1.7 billion euros. The market will continue to flourish in the future. Interconnection forecasts an average growth rate of 4.2% until 2025 for both markets.

Romania with Top Growth

The Italian market remains the largest sales market among the countries surveyed, followed by France and Germany, while in the CEE region Poland and Greece represent the regions with the strongest sales. Romania, however, is the country with the strongest growth figures across all market segments. Office buildings are the largest business segment, generating a market share of 31% last year, followed by HoReCa (hotel, restaurant, café) with around 17% and industrial buildings with 16%.

Chinese Emerging

Market concentration in the sector is very high. The market is dominated by Japanese manufacturers such as Daikin, Mitsubishi, Toshiba and Fujitsu. This dominance is threatened by the rising Chinese suppliers such as GREE and Midea, especially in the field of conventional split air conditioners, which are mainly used in the residential sector. In the CEE region, Chinese manufacturers are gaining market share, but also in the VRF sector. VRF is a variable refrigerant flow control system that allows end-users to simultaneously use several air conditioning areas independently of each other. These systems are mainly used in large commercial buildings.

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CEE Gastro Coffee Market Recovering Slowly from Corona Blow

The gastro coffee market in CEE countries is recovering slowly from the Corona shock. In the Czech Republic, Slovakia, Hungary, Slovenia and Croatia, coffee sales in 2021 in the on-trade (hotel, restaurant, cáfe) were 7,600 tonnes, still far below the pre-crisis level of 11,200 tonnes, a new study by Interconnection Consulting shows.

In 2020, due to the imposed lockdowns in the Ho-Re-Ca sector, the sales volume for gastro coffee in the CEE countries surveyed fell by around 35%. The upturn in the previous year was also marginal, amounting to only 5.2% for the countries studied. In terms of sales, the decline in 2020 was 36% and the increase in 2021 was 6.2%. By 2023, the market recovery should be fully implemented, the study shows.

Recovery in All Countries

The largest market among the countries studied is the Czech Republic, with a turnover volume of €35 million and sales of 2,471 tonnes. In the Czech Republic, the market declined by 37.6% in 2020 and also suffered a further minus of 1.7% in 2021. On the other hand, the forecast annual growth rate of 13.4% is very high. In Hungary, the market generated 1,297 tonnes in 2021. After a decline of 38.2% in the first corona year, turnover increased by 9.8% in 2021. The annual growth rate until 2025 is 10.8%. By the end of 2023, the market should have fully recovered from the Corona trauma, according to forecasts. The Croatian market turned over 2,067 tonnes. The decline in 2020 was not as dramatic as in Hungary at 28% and the increase in 2021 was also very high at 14.5%. The annual growth rate until 2025 is 6.5%. In Slovenia, the market collapsed by 32.1% in 2020 and increased by 8% the following year. The annual growth rate until 2025 is 8.9%. The Slovak gastro-coffee market also lost around 40% since the Corona launch and will not return to positive growth until 2022. The growth rate in the next few years is 14.3%.

Coffee Beans Dominate

Whole bean leads the product segments in all countries. The share of coffee beans is consistently well over 80% and thus higher than in the Western European countries, leaving other product segments, such as ground coffee, far behind. In Hungary, the share of coffee bean sales is 84.8%, resulting in sales of 1,100 tonnes. Growth in Hungary is also higher for coffee beans than for all other product segments, at 10.4%. In Croatia, coffee beans also show a similar sales share of 84.9% and additionally high growth rates. The share of coffee beans in Slovenia is 86.3% and growth is also highest in this product segment. In the Czech Republic and Slovakia, the share of coffee beans is around 86%.

Coffee is Consumed in Coffee Houses

Overall, the largest sales segment for gastro coffee is the coffee house with a share of 44.8%, followed by restaurants with 23.4% and the hotel industry with 22.8%. The bakery & confectionery follows in last place with 9.0%. However, there are significant differences at the country level. For example, the share of coffee houses in Slovakia and Croatia is 47%, but only 38% in Hungary. On the other hand, the share in the hotel sector is higher in Hungary (27%) than in Slovenia (16.5%) or Slovakia (22%). Slovenia, on the other hand, has the highest share in the restaurant segment with 31.4%.

Julius Meinl in the Lead

Julius Meinl from Austria plays an important role in the gastro-coffee sector in many CEE countries. For example, the Austrian company is the market leader in Slovenia with Atlantic Grupa (Barcaffè). In Slovenia and Croatia, Italian brands such as Lavazza, Illy and Segafredo Zanetti are also represented. In the Czech Republic, Slovakia and Hungary, Jacobs Douwe Egberts in particular is a very important player in the gastro coffee sector.

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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