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IC News - Don't miss any Industry Trends

Ukrainian Staff Cannot Work Miracles

The Czech & Slovak labour supply market grew by 1.1% in value last year. For 2023, Interconnection Consulting forecasts a further increase of 4.2%. However, the markets of the two countries are developing very differently.

The number of provided workers declined in both countries in 2022. In the Czech Republic, the decline in placements was more than compensated for by higher wages and a strong currency, so that overall turnover growth rose by over 4%. In Slovakia, however, both the number of placements and the turnover of the sector declined (-4.4%). In total, turnover in both countries amounted to almost €°850 million. Higher growth rates in the temporary staffing segment are expected for 2023, also because the recruitment process of Ukrainian and non-EU nationals has become easier. In 2022, the easier integration of refugees from Ukraine into the company contributed to the fact that mainly positions without qualification requirements could be filled. “However, Ukrainian refugees will not be able to perform miracles in the labour market either,” says Pan. Trained male workers in particular are not allowed to leave the country, Pan added. In addition, Ukrainian refugees tend to move even further west. In any case, wage increases will be clearly noticeable in 2023 and will increase the industry’s turnover. Overall, the labour segment storage & industry takes the largest share of turnover in the temporary staffing sector with more than half of the turnover. Technical & engineering occupations follow at a great distance with about 18%. The job groups construction, IT & telecommunication and health have the greatest growth potential.

Permanent Staff Wanted

The unemployment rate in the Czech Republic is one of the lowest in the EU. Therefore, companies struggle to find suitable workers for both highly specialised and less demanding positions. Due to this, companies prefer to hire new employees on a permanent basis. “A trend can be observed towards permanent placements increasing their share in the turnover of staffing companies,” explains Monika Pan, the author of the study. In light of the ongoing unpredictable situation, employers started to rely more on the permanent staffing pool as early as 2022, so that the turnover share of this segment increased to 12%, which is almost 3.5% higher than in Slovakia. However, the situation in Slovakia is similar. During the pandemic, many companies used temporary staff as a low-cost solution to cope with fluctuations in demand and to remain flexible. Now, the prevailing shortage of skilled workers, which leads to frequent downtimes and, in some segments, to production cutbacks, is causing companies to rely more on the permanent segment, which will also lead to a further increase in this segment in Slovakia. The main companies in the market are, in alphabetical order: Adecco, Gi Group, Index Noslus, Manuvia, Manpower, Randstad, Trenkwalder.

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Window Sales Strongly Affected by Decline in New Construction

In Germany, the number of window units sold will fall by 5.4% this year. The reason for this is a large decline in building completions (-11.8%). With the exception of Saarland, all federal states are experiencing declines in window sales, according to a new study by Interconnection Consulting, which examines the market down to the state district level.

Overall, window sales will fall from around 15.4 million units to 14.6 million units in 2023. The strongest overall declines in window sales were recorded in the federal states of Brandenburg (-8.7%), Rhineland-Palatinate (-7.8%), as well as Schleswig-Holstein and Bremen with -7.7% each. Regions in the east fared best. In Mecklenburg-Western Pomerania and Thuringia, window sales declined by only 3.4% and 3.0% respectively. Bavaria is the German state with the highest sales, with around 3.2 million units sold, ahead of North Rhine-Westphalia with 2.8 million units sold. This is followed by Baden-Württemberg and Lower Saxony with 2.3 million and 1.5 million units sold, respectively, forecast for 2023. The top 10 cities account for about 17% of the window market in volume.

Double-Digit Declines in the Residential Sector

The decline in new construction is impacting sales in both the multi-storey residential segment and the detached and semi-detached house (EZH) segment. In the new-build EZH segment, the declines in the federal states are almost all in the double-digit range. Only Saarland is able to maintain window sales in this segment compared to 2022. Otherwise, the declines are all in the double-digit range. In the new multi-storey residential construction segment, Baden-Württemberg (-15.6%) and Berlin (-15.7%) and Bremen (-26.3%) show the strongest declines. The renovation sector must also expect slight declines for this year. Only three federal states (Bavaria, North Rhine-Westphalia, Saarland) are expected to achieve positive growth in this sector in 2023.

Non-Residential Construction Hit Slightly Less

The picture is similar in non-residential construction, with declines in both new construction (-8.3%) and renovation (-0.5%). The biggest setbacks in new construction were recorded in Schleswig-Holstein with -17.5%. Other federal states with a double-digit decline are Rhineland-Palatinate, Brandenburg and Hamburg. But the other federal states also mostly record only slightly lower declines. In the renovation sector it is Bavaria, North Rhine-Westphalia and Saarland with a positive forecast for this year.

Tops & Flops in the District Area

If you want to look for growth regions, you have to go mainly to the district level. The district of Frankenthal in the Palatinate will achieve growth of 15.6% in 2023 and thus leads the ranking ahead of Delmenhorst and Osnabrück. The negative ranking, on the other hand, is led by Wunsiedel in the Spruce Mountains with a decline of 21.5%, ahead of Altötting and Tirschenreuth.

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At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

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The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

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Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

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