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Austrian prefabricated house market defies general construction slump

The Austrian prefabricated house market successfully defied the decline in the completion of single and two-family houses in 2022 and grew by 7.9%. However, the further decline in construction dynamics will also result in a decline in the prefabricated house market, as a study by Interconnection Consulting pointed out.

In 2022 there was a decline of -5.4% in the completion of detached and semi-detached houses in Austria. Despite that fact, sales of prefabricated houses increased by almost 8%. In the coming years, the general decline in the completion of single and two-family houses will continue. In 2023, completions of single and two-family houses will plummet by 17%, which will ultimately also lead to a falling sales volume for prefabricated houses for 2023. In Austria, a decline in volume of 7.6% is expected for this year, which, despite sharp price increases, will even result in a drop in turnover in the industry of around 3%. The fact that the decline is not more pronounced is due to the increasing prefabricated houses proportion, which will even rise to 38.8% in 2023. In total, the market volume in Austria in 2022 was 1.3 billion euros.

More price increases

The Ukraine war has created instability, resource shortages and is affecting the supply side of the economy. The enormous delays in the delivery of services drove the price increases even further. Therefore, on the prefabricated house market, prices increased by +7.3% in 2022, in 2023 prices are expected to increase by +5.1% and in 2024 by +3.9% compared to the previous year.

Turnkey trend

The preferred house type for prefabricated houses is the single-family house. In Austria, the share is currently 78.5%. This is followed by two-family houses with currently 4.9%. The rest is divided into terraced houses and “multi-storey residential buildings”. Frame construction dominates with a current share of 73%. With regard to construction stages, a trend towards “turnkey” can be observed. This stage of construction has shown a continuous increase in market share in recent years, which is currently around 41%. This trend goes at the expense of ready-to-build and ready-to-tile prefabricated houses.

Price increases, political uncertainty and energy costs are having an adverse effect on the sales dynamics of the market for industrial doors in Europe. In the latest study by Interconnection Consulting, the sales forecast for the next few years has been significantly reduced. An average increase in volume of only 1.7% per year is expected until 2026.

Catch-Up Rate Slows Down

The market for industrial doors in the seven countries surveyed in Europe (see below) experienced a partial recovery as early as 2021 after the pandemic-related crash in 2020. However, after the market still grew by 3.5% in 2021, sales only increased by 1.2% in 2022. High energy costs and sharp price increases noticeably slowed sales momentum. Turnover was naturally able to grow more strongly in 2022 (+10.8%) due to inflationary conditions. Turnover will also increase by an average of 5% in the coming years. The largest increase in turnover is expected in France, with a rise of 6.9%. The dominant region for industrial doors is along the Rhine, in North Rhine-Westphalia, where there is a large sales market due to the high industrial density. Overall, Germany and France account for almost 70% of the total market volume. In comparison, Italy only has a share of 13.9%. The most important players in the European market are: Assa Abloy Group, Breda, Condoor, Novoferm, Ryterna, Teckentrup, Wisniowski.

Sectional Doors Dominate

Sectional doors are the largest product segment with almost 250,000 units sold, accounting for 54% of the market, followed by roller doors with 23.9%. In all countries except France, the market share of sectional doors is over 50%. In France, however, the share of roller doors is significantly higher than in the other countries surveyed. Steel is the most important material with a market share of more than three quarters and an above-average growth potential of 2.1% per year until 2026, followed by aluminium, which lost market share to steel last year due to high price increases. Other materials, such as PVC or mixed alloys, have a total market share of around 5%. The market share in value of the top 10 companies in the countries studied is 73.3%.

The study examined the countries: France, Germany, Italy, Austria, Switzerland, Poland, Sweden

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At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

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