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Rich Save Boating Industry from Heavier Losses

The pandemic has led to a sharp decline (-11.7% in volume) in the global leisure boating market. In contrast, the decline in sales remained in the single digits (-8.1%), mainly due to the fact that sales of large boats increased sharply in relative terms, according to a study by Interconnection Consulting. The pandemic had very different effects on the boat market in the different regions. On the one hand, COVID-19 led to a sharp drop in living standards, especially among the middle class; on the other hand, travel restrictions in some markets also had positive effects for the recreational boating industry. Especially the affluent, who were only slightly affected by the pandemic, invested more in expanding their private sphere due to the travel restrictions, which also helped the boating industry and even fully compensated the negative effects in some markets. USA Boosts Sales in the Pandemic One example is the USA, which covers almost 40 per cent of the global boat market with a volume of about 7 billion euros. While the number of boats sold fell by 5.2 per cent last year, sales increased slightly by one per cent due to rising demand for large boats. Similar phenomena were seen in Canada, Australia and Northern Europe. But strong demand from the affluent is not the only driver of high boat demand. "The trend towards the sharing economy is also causing the higher demand for larger boats," explains Jan Hudak, the author of the study. People prefer to share the cost of a larger boat rather than owning a small boat alone. In turn, in regions with strong coastal and marine tourism such as Southern Europe, Southeast Asia, Northwest Africa or the Caribbean, travel restrictions had a much stronger negative impact on the boating industry, with sometimes dramatic declines. In Italy, around a quarter of the market volume collapsed. Overall, the study predicts that the global market will recover by 2022 and come close to pre-crisis levels. Conventional Engines Keep E-Units at Bay Due to travel restrictions, the charter segment was hit even harder than the private buyer customer segment, with a drop of around 15%. There was no reversal of the trend among boat types. Sailing boats continue to severely lose ground (-17.3%). On the other hand, the share of catamarans is increasing worldwide, but it is still very small. Motorboats are and stably remain the dominant boat type with a share of 81%. While hybrid and electric motors are clearly on the rise in the automotive sector, the demand for these engine types in the boating sector is increasing. However, the lack of power and infrastructure hinders significant growth especially in the segment of large boats and high-performance boats, while conventional engines show strong improvements in efficiency. *years are displayed as nautical years: from 1.8 till 31.7

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Big Boats for the Next Crisis

The leisure boat market in Europe experienced a sharp decline last nautical year, with a decrease of 11.2% in value due to the pandemic. However, depending on the region, the industry was hit very differently by the events of the past year. Overall, a strong rebound is expected across Europe as early as 2021 and by 2022 the market volume is already expected to be higher again than it was before the pandemic, as shown in a study by Interconnection Consulting.   North-South Divide   The impact of the pandemic on the boating market has been very different in different parts of Europe. In Southern Europe, the effects of the pandemic were felt most severely. In Italy, the market slumped by about a quarter (-24.1%). It was precisely the market's heavy dependence on tourism that severely disrupted the industry in Southern Europe, as domestic demand was unable to fill the gap, especially because countries like Italy or Spain were also most affected economically by the crisis. Especially the middle class, an important customer segment for the boat market, suffered greatly from poor social security systems in Southern European countries, which impoverished many formerly well-off people. With domestic demand struggling to get off the ground in Southern Europe for the time being, Interconnection does not foresee a full recovery in the Southern Europe region until 2023. In all other regions of Europe, recovery is expected to happen earlier, but at different speeds. The Nordic countries have the best prospects for a quick recovery. This is because the boat market in the Scandinavian countries did not decline last year (+0.1%). An increase of more than 8 per cent is forecast for Northern Europe in 2021. Here, the economy is better able to weather the crisis and a strong welfare system has kept domestic demand high. In addition, measures against the spread of the pandemic have been far less restrictive in the North than in Southern Europe.   Big Boats in Vogue   While the crisis has hit the middle class hard economically, the wealthy have been less affected by the pandemic. The segment of large and luxurious boats benefited from this situation as much as from the trend of the sharing economy. Overall, we can see that the share of sailboats continues to decline. Motorboats have the largest market share with 73% and will continue to stabilise this in the future. Large boats are also gaining significant market share in the catamaran segment. In terms of engines, the share of hybrid and electric engines is rising sharply, but they do remain a niche product in the boat market. In terms of customer segments, the crisis has mainly affected the charter sector, due to the absence of tourists. However, this segment is expected to grow strongly after the crisis, as the trend of the sharing economy is a strong driver.   *years are displayed as nautical years: from 1.8 till 31.7

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Highest Window Prices in Burgenland

Highest Window Prices in Burgenland Window prices in Austria show great differences, as shown in a mystery shopping test by Interconnection Consulting. A total of 18 window manufacturers were put under the microscope. Increased security and better thermal insulation raise the prices of windows. There are also geographical price differences. The Burgenlanders, for example, have to dig deepest into their pockets. Security Surcharge for Windows Burgenland is in first place when it comes to the price of PVC windows, at 558.7 euros. Besides the leader, Vorarlberg, Salzburg and Lower Austria are also above the Austria-wide average price of 492.1 euros. The surcharge for increased security (increased window security, lockable handles) was around 22 percent in the PVC segment. The lowest offer prices for PVC windows, below 400 euros, were in Vienna. The situation is completely different for wood/aluminium windows where Vienna leads the price spectrum with an average price of 969.1 euros. The other side of the spectrum in this segment is Styria with around 745 euros. Customers have to spend on average about 13 percent more for wood/aluminium windows with increased security than for basic security. Large Differences in Installation The average installation costs were 3,042 euros, whereby the price range between the federal provinces diverged very strongly. Vorarlberg was at the top with over 5,300 euros and Vienna at the bottom with just over 1,650 euros. Only one in five providers also grant discounts. "Of the approximately 80 per cent that do not grant a discount, 15.7 per cent would only offer a discount after a personal discussion or when concluding the contract, or in the case of counter-offers. Besides the security features, however, it is also the brand that has a decisive influence on the price, as the study clearly shows," concludes Panorea Kaskani, the author of the study.

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The North is Most Expensive

The mystery shopping test by Interconnection Consulting shows the regional differences in the German window market. It shows that windows are cheapest in the west and most expensive in the north.  A total of 18 window manufacturers were put under the microscope. Security Surcharge for Windows At 470.2 euros, the most expensive PVC windows are sold in the North. In the West, the price was on average 70 euros lower. The East and Southwest of Germany were also still above the average price of 437.3 euros. The surcharge for increased security (increased window security, lockable handles) was around 14 percent in the PVC segment. The most expensive wood/aluminium windows are also sold in the North with an average price of 962.8 euros. The West is also the cheapest in this segment. For increased security on wood/aluminium windows, one has to spend about 10 percent more on average than for basic security. "In addition to the security features, however, it is also the brand that plays a decisive influence on the price, as the study clearly shows," explains Panorea Kaskani, the author of the study. Big Differences in Installation The average assembly costs were 3,042 euros, with the price range varying greatly in the five regions we studied (North, West, Southwest, East, Southeast). In this category, too, the North is clearly at the top with over 4,200 euros. The lowest installation costs are found in the South-East of the country at around 1,700 euros. Not even a quarter of suppliers grant discounts. "Of the roughly 77 per cent who do not grant a discount, more than half would however grant a discount after a personal discussion or when concluding the contract.

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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