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The prefabricated house industry in Germany is reaching new hights

In Germany, the prefabricated house market is booming. The sales volume increased by 7.2% last year. This is not due to the general boom in the construction industry alone, but also due to the increasing market share of prefabricated housing solutions in residential construction. The proportion is now 20.4% and is thus higher than ever, as a new study by Interconnection Consulting shows. The construction of new one- and two-family houses in Germany in 2017 is at a record level. It is expected that the prefabricated house industry will follow the general construction industry for the next few years, resulting in a stable quota of prefabricated houses between 20.0% and 21.0%. However, despite favorable housing loans and positive development in the labor market, the strongest wave of investors who prefer investing in concrete rather than material assets, seems to be already over, Neva Rukonic, author of the study observes. Average prices are rising slightly With the general upturn in the construction industry and rising average prices, the turnover of the prefabricated house sector is increasing by 8.3%. The high demand for turnkey or prefabricated houses as well as energy-efficient buildings, which have become standard in the prefabricated house industry, continues to fuel this price trend. In 2017, the price increased by 1.0% compared to the previous year. In the next few years, a further price increase of about 1.0 to 2.5% is expected. Terraced houses are losing ground Paved and turnkey homes are developing much better in 2017 than prefabricated homes. The proportion of ready-to-use houses remained stable at 38.7%. Turnkey houses reached a share of 36.0% in 2017. Only around a quarter of all buildings (25.3%) will be handed over to be upgraded - and the trend is falling. The rising number of building permits in recent years is also reflected in the German prefabricated house market. Two-family houses and multi-storey residential units have performed significantly better than terraced houses. The high demand for individuality means that terraced houses only achieved a below-average growth of 4.7% last year. Overall, however, single-family homes dominate with a market share of 83.2% and disproportionate growth. Growing market concentration The market concentration of the top 10 players continued to increase in 2017, reaching 37.1%. A dominant position in the German prefabricated house market is occupied by the group Deutsche Fertighaus Holding, which again achieved a market share growth of 5.8% with its brands "Mass", "Okal" and "Allkauf". The fourth brand - the massive house sales line "Ice Stone House" - was discontinued in 2017 after two stagnant years.

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Blow Molding Benefits from the Eco-Trend

The global blow molding market will grow by 6% this year. The current market volume amounts to around 565 million euros. A similar growth can be seen in blow molding machines (+ 5.3%). Overall, the world market will keep its momentum in the next few years, thanks to rising global income and urbanisation, which in turn cause an increase in consumer spending. USA is Speeding Up Blow molding is a manufacturing process by which hollow plastic parts are made from thermoplastic materials. Blow molding is one of the injection molding processes. North America has been able to significantly increase its growth over the past few years (8.0%), thanks to a change in consumer behaviour that calls for sustainable types of packaging. Growth in India was even stronger at 9.2%. Drinks, food and household applications were the main drivers there. Southeast Asia & China recorded stable growth in 2018, with growth in beverage packaging also being a focus here. Despite challenging market conditions and continuing debates on the regulation of plastics, Europe remains the largest blow molding market with a market volume of €116 million and a continued growth of + 5.8%. Only Latin America was not quite able to achieve its predicted high level of growth, due mainly to the region’s political instability, especially in Mexico, Brazil and Argentina, which represent the region’s largest markets. Consumers there opted for smaller soft drink packaging, which increased the sale of blow molds. Overall, the region reported a growth of 6.4% for 2018. Beverage Segment Dominates the Market Beverage bottles hold the largest market segment by far, at 52.7% of the market. Both beverage bottles and the food market (the second largest segment at 16.3%) continue to show high growth rates. These markets are predicted to increase by 6.7% and 6.5% annually until 2022. This growth is caused by a growing middle class, globally increasing urbanisation and higher incomes. Blow Molding Machines: Southeast Asia is Catching Up Fast Europe is the largest market for blow molding machines, closely followed by China and Taiwan. However, Europe reported a significantly more dynamic growth (8.7%) than China and Taiwan (3.0%). Above all, the South and Southeast Asian economic region is on fast lane in this segment, with growth of 10.2% in recent years, and is putting pressure on the major markets such as Europe, China and North America.

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Global Flooring Market Benefits from Renovation Activity

The global flooring market will grow by 4.3% annually over the next few years. Sales are predicted to grow by 2.4% until 2022, as shown in a study by Interconnection Consulting. In total, over 12 billion square meters of flooring were sold globally in the key markets. China on the Fast Lane The market is driven mainly by the renovation sector, which is seeing more growth globally (+ 2.5% annually until 2022) than the new construction sector. In terms of sales, China has become the world's largest flooring market in recent years and is now more than twice the size of the previously dominant US market. Almost half of all global sales are made in the Chinese market. Up to now, the US remains the market with the largest total revenue, but China will soon catch up here too, as the forecasts show. There are some reasons for the discrepancy between the US and China, explains Jan Hudak, the author of the study: “On the one hand are the different material preferences, then the price sensitivity which is more pronounced in China than in the USA and of course the different price level in the two countries". Russia's Renaissance The European market is very heterogeneous in terms of growth prospects. While Eastern and Central Europe show relatively dynamic growth, Western Europe is predicted to have only very low growth rates. Eastern European growth is based on a growth spurt in Russia, which is expected by Interconnection. This is mainly due to an increase in renovation activity, whereby price sensitivity plays an important role in both Russia and China, leading to a preference for cheap soil types.

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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