Ventilation Systems

> Learn more about Viorica Jeler

Viorica Jeler has been a market analyst at Interconnection since 2016. She studied marketing and sales management, where she developed her affinity to market research. After having gained many years of experience as project manager of an Austrian catchment area survey, she specialized in geomarketing. She analyzes markets according to geographic structure and provides valuable insight into support sales planning and control, including the restructuring of sites. Overwhelming data floods are comprehensively prepared using innovative visualization tools, providing valuable answers for your sales and marketing projects.Her mystery shopping studies provide other important data for optimization in this business area. By using this method, you can see improvement potential from different perspectives and derive appropriate measures for your business success at the right time.

Contact me without obligation, I support you gladly!

Tel:+43 1585462388


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IC Market Tracking Residential Ventilation in Europe

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Ventilation Market in Europe

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IC News

Residential Ventilation Systems Here to Stay

The market for residential ventilation systems in Europa grew last year by 3.9%. And according to a new study by Interconnection Consulting, this pace will continue in the coming years on account of the recovery of the construction industry.

Current indicators suggest that the market for residential ventilation systems in the markets analyzed (Germany, Austria, Switzerland, France, the UK, Italy, Poland, and the Benelux countries) will increase at an annual rate of 2.7% to 2021. France is the largest market, with a share of 32.3% of the countries analyzed, followed by Germany (22.9%) and the Benelux region (21.6%).

Local Systems Coming to Focus

Local systems registered a Europe-wide gain of 14.2% in volume in 2017. New developments, especially larger residential structures, saw substantial gains. Across the entire German-speaking region (Germany, Austria, and Switzerland), local heat recovery systems really showed impressive market growth. Local systems in this region already have a market share of 31% and are expected to reach 34.5% by 2021. The situation is different in Europe as a whole, where local systems are occasionally overlooked. The current share of local systems across all of Europe is 10.8%. Neva Rukonic explains the divergent trends of local systems by taking Switzerland as example: “Single-room ventilators do not go over well there and also face regulatory hurdles.” Overall, the market share of local systems in Switzerland only comes to a mere 3.7%.

Centrally-Operated Systems Showing Moderate Growth

Both sales and revenue of centrally-operated residential ventilation systems grew last year by 6.7% in volume. These systems are especially prevalent in the single-family-home market (56.1%), followed by two-family dwellings (13.7%) and large residential structures (30.2%). Centrally-operated residential ventilation systems are especially favored in France and the Benelux region. In the heat recovery systems segment, the market share of centrally-operated systems in France is 99.4%. The case is different in Germany, where in this segment local heat recovery systems garner a share of 52.2%. Overall, Germany is the largest market for heat recovery systems (35%), followed by the Benelux region (19.7%) and Great Britain (15.9%).

Market Concentration Falling

Compared to the previous year, overall market concentration fell somewhat. The top 10 companies now manage a market share of only 48.1%, while the top 3 claim roughly a quarter of the overall market (25.1%)

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Local Ventilation Bring Heat to the Market

The market for residential ventilation systems in Germany, Austria, and Switzerland continued its upswing last year. With a total plus in sales volume of 5.1%, the sector was able to outdo itself across the three countries. According to a study by Interconnection Consulting, the market volume for the three markets analyzed came to EUR 270 million.

Germany Spurring the Market

The German market registered the highest growth (5.4%) of the three countries and accounted for 78.7% of the entire regional market. For 2018 Interconnection is expecting an overall market growth in volume of 5.4% for Germany. The dynamic activity in renovation field is one reason for the projected future growth. “This is especially the case in North Rhine-Westphalia, which has a large number of buildings from the 1970s now requiring restoration,” explains Neva Rukonic, author of the study. Overall, the share of heat recovery systems in Germany in terms of value is 33%. Currently, 49.0% of all centrally-controlled systems are installed in single-family homes, 62.5% of which are in the size class 201m3 – 550m3/h. Interconnection assumes that the single-family home segment will become more important for producers of central units, and thus units in the 201m3 – 550m3/h size class. Conversely, the market share for units < 200m3/h in multi-story residential buildings will decrease in Germany in the coming years.

Local Trumps Central

In the future, local systems can be expected to shake up the German market. Strong market gains for local heat recovery systems will thereby continue in the coming years. Last year, growth by volume in this sector stood at 16.8%. At 36.1%, local heat recovery systems already have the largest market share in Germany. Especially companies constructing residential buildings are becoming more and more interested in local ventilators. Decisive factors include their simple installation in both new constructions and renovations and their relatively low average price.

Compared to Germany, local heat recovery systems in Switzerland cannot seem to find their footing. Although the segment grew in volume by 2.1% last year, sales volume this year has fallen back off 2.2%. In sum, this corresponds to roughly 2,100 systems sold. And there is no reason to assume much will change in Switzerland, as it did in Germany. “Single-room ventilators do not go over well there and also face regulatory hurdles,” explains Rukonic. Overall, the market share for local ventilation systems in Switzerland amounts to only 3.7%. In Austria, the market for local systems is growing by double digits. Last year, sales in this segment jumped 15.4%.

Switzerland and Austria With Oposing Development

Overall, the Austrian market in 2017 for controlled residential ventilation systems was able to register a plus (+2.1%) again for the first time, with total sales in the sector coming to EUR 20.1 million. Yet it turned out that the market for central heat recovery systems failed to break even in 2017, losing 7.9% in volume. Nonetheless, central systems, at 44.4%, still have the largest market share by far. 68.6% of all central ventilation units are in the <200m3/h size class. The main reason for such dominance is that 63.5% of all central units are installed in multi-story dwellings. Due to the growing competition of local systems, a further loss of 6.1% is expected in 2018. In Switzerland, market gains for controlled residential ventilation systems came to 5.2%, with total sales of EUR 37.1 million. The market for central heat recovery systems grew last year by 4.4%. This area is especially important since it garners a market share of 76.1%.

High Level of Concentration in Certain Areas

In Germany, the top three producers take in 38.2% of total sales in the residential sector. In Austria, market concentration by value of the top 10 companies is 61.1%, and in Switzerland the share of the top five companies for local systems is 92.4%.

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IC Events

Forum Marketing IC: CVC en France

Notre forum de marketing, qui dure toute la journée, présente un aperçu complet du marché français du chauffage, de la ventilation et de la climatisation, en relation avec le développement des principaux marchés européens. Dans la matinée, nous donnons un aperçu des résultats clef d’un grand nombre d’études et analysons l’évolution du marché et son potentiel, avec les prévisions jusqu’en 2021, sur la base de nos études actuelles. Les moteurs du marché (en particulier le secteur de la construction), les tendances et les facteurs de réussite sont également étudiés et présentés.

Les conférences traitent également des tailles de marché et des prix moyens en termes de groupes de produits, de matériaux et de segments de clientèle. Dans l’après-midi, nous présenterons des outils choisis pour vos programmes de marketing et de vente, afin d‘améliorer encore vos performances ! Nos discussions à la suite des conférences vous permettront de présenter vos sujets et vos questions!

Résultats clés et références du marché français par rapport à l’Europe de l’Ouest dans les secteurs suivants:

Ventilation domestique contrôlée I Ventilation industrielle + commerciale I Chauffage au sol I Climatiseurs non résidentiels I Chaudières

Avec des données sur l’ensemble du marché et les faits marquants de l’évolution des sous-segments suivants:
Groupes de produits I Secteurs d’activité I Canaux de distribution I Applications.
Ainsi que les tendances, l’évolution des prix et les facteurs de réussite.

LA GESTION DES PARTENAIRES comme facteur de succès, créer des partenariats fructueux
POWER PRICING:  Optimisation des revenus grâce à un politique de prix

Prix: € 890.- par participant, sauf les Early Birds
Le prix comprend le dejeuné, les raffraichissements et les documents numériques.

Langue de la conference: Français

EARLY BIRD Special 2for1: 2 pour le prix d‘un jusqu‘au 14 Janvier 2019
Il permet à deux personnes de participer au prix d’un, il est valable pour les participants d’une même société.

Nous demandons une inscription rapide par un formulaire online.
Pour d’autres questions, nous sommes toujours disponibles!

J’attendrai votre réponse et je serais heureux de vous rencontrer en personne!
Vito Graziano
Senior Consultant, Interconnection Consulting
Tel: + 43 1 585 4623-0

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Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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