Online Lead Generation in the Construction Sector

Do you have a strategy how to attract customers over the internet for online and offline business?

The Internet has fundamentally changed the rules in the construction industry (such as house building, windows, doors, flooring, ventilation and heating systems, building materials, etc.). Traditional customers, looking for offline information only, will die out.
As part of a purchase decision in B2B transactions as well as in the B2C area, information channels will be used online and offline in any order. Customers presents their interests through their search behavior and thus valuable information for your company.

As a company, you must analyze the customer journeys and pick up your customers with compelling website content and campaigns.

A systematic lead generation strategy can turn a high percentage of these anonymous prospects into hot, personalized leads for your business.

This lead generation process is very complex, is often realized across departments or within a collaboration with partners, like Manufacturer and dealer. A clear vision with goals, well-founded planning, key performance indicators and the effective processing of generated leads are essential to win at the highly competitive online construction market place.

We present for you:

  • Current Trends, Business Opportunities and Challenges – How the Internet is Revolutionizing the Construction Industry!
  • Strategies for generating leads via internet for online and offline business (indirect sales or direct sales B2B or B2C (tailor-made for our participants)
  • Implementation of the homepage as a sales machine: How to systematically and sustainably generate leads
  • Search engine optimization 2018 in the construction industry: target group specific web presence, as the key to success!
  • Online Marketing Campaigns as Sales engine or Euro grave? Requirements for customer-oriented online lead generation compaigns for new construction and renovation clients, as well as in the B2B area.
  • Tit-for-Tat as a new Internet currency – How do I come to new addresses, despite DSGVO?
  • Lead generation process: technologies, communication chains, business models are presented in a practical way
  • Lead Management: concepts and tools for more transparency in the lead pipeline
  • Lead Nurturing: evaluating and processing of personalized leads while maximizing the sales completion rate!

The number of participants is limited to 12, which makes it possible for me to respond individually to participants. (telephone call before the event for analysis for example of websites, adwords, newsletter, social media appearance, etc.)

We ask for early registration.
If you have any questions, I please contact me at any time.

Benefit as an early bird participant:
Until the 3rd of August 2018 we offer the Early booking benefit: TWO for ONE [pay for one while two participate]. Valid for participants of a company.

I am pleased to meet you personally in our event!
Best regards

Raphael Amschl
(Seminar leader and speaker)


Raphael Amschl

> Learn more about Raphael Amschl

Raphael Amschl is Head of IT and Digitization at Interconnection Consulting. Since 2008 he has analyzed, optimized and implemented projects in this area for international corporations and medium-sized companies. He is a specialist in management information systems, big data projects, digital communication and marketing tools (websites, shops, Google tools). Raphael Amschl graduated business informatics and information systems at the Vienna University of Technology.

Contact me without obligation, I support you gladly!

Tel: +43 1 585 46 23 20


Peter Berger

> Learn more about Peter Berger

Peter Berger is a management consultant at Interconnection Consulting in Vienna. He studied Sales Management and has over 30 years of management experience in international technical sales. He is a specialist in the areas of sales-oriented business consulting, sales process optimization, CRM / CAS implementation and lead management. He presents practical concepts and tools for optimizing your sales and sales strategies in the different phases, thus achieving decisive competitive advantages. As a General Manager for sales & marketing, he has been actively involved in sales organizations for 20 years and as a key account manager, he has been at the forefront of issues of optimizing sales strategies.

Contact me without obligation, I support you gladly!

Tel: +43 06643862025


Location Plan

Kärntner Ring, Wien, Österreich

Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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