IC Management Forum: NEUROMARKETING / Zurich

Unconscious decision processes in consumer purchasing behaviors and the mode of action of advertisement will be focused in our Forum as much as the most important methods, functions and applications of Neuromarketing will be introduced. We show how messages can be controlled and optimized in an efficient and purposeful way.

On the basis of neuropsychological measurement methods motive- and decision structures can be comprehended. We present the resulting consequences for the Marketing and implications for the Market research, in the fields of customer segmentation, brand- and company positioning.

We give insights in the in the potentials and limits of Neuromarketing and help you to optimize your target group approach, your product marketing and your brand communications!

OUR TOPICS:
How do we really make decisions
implicit measuring methods: EyeTracking, FMRT, EEG
Customer segmentation + Company positioning
Brand development + Brand management
Customer- + Neurocommunication
Neuroselling + the emotional side of selling
Findings for the brand- + product communication


Price: 890 € per participant / except EARLY BIRDS

The price includes a 3-course-menu, catering and electronic records

Conference language: German

IN-HOUSE: Our Forum can as well be booked as In-House event. A translator can be provided. For detailed information please contact us.

EARLY BIRD Special 2for1 until December 21st 2018
Our special enables the participation of two persons for the price of one
and is valid for participants of the same company.

We kindly ask for an early registration via online application form!
Please do not hesitate to contact us for further information!


I am looking forward to an interesting workshop!

Mag. Panorea Kaskani
Senior Consultant, Interconnection Consulting
Tel: + 43 1 585 4623-0
event@interconnectionconsulting.com

Speakers

https://www.interconnectionconsulting.com/wp-content/uploads/2017/09/Panorea_HP.jpg

Panorea Kaskani

> Learn more about Panorea Kaskani

Since 2017 Panorea Kaskani has been working as a consultant in the field of neuromarketing at Interconnection. The graduate psychologist worked for many years at the Institute for Consumer Behavior Research at the University of Vienna. She effectively uses her expertise in behavioral psychology and her knowledge of implicit methods of measurement, as well as their application, in different modes of advertising and tailor-made communication concepts, with the goal of helping your company sell products and services more successfully.

Contact me without obligation, I support you gladly!

Tel: +43 1585462357

E-mail: kaskani@interconnectionsconsulting.com

https://www.interconnectionconsulting.com/wp-content/uploads/2018/09/Michael_46007-1.jpg

Michael Cetinkan

> Learn more about Michael Cetinkan

Michael Cetinkan is a trainer and coach at the IC Sales Academy. He studied economic sociology and completed a Master of Business Administration at the University of Krems. As a trainer and coach in the field of leadership and sales, he has develop SALES Excellence Trainings, such as u.a. Building relationships in sales 2.0 and phone acquisition. As a coach with a managerial function and a management consultant, he can draw on many years of professional experience in personnel management, marketing and sales, both in the private sector and in the non-profit sector.

Contact me without obligation, I support you gladly!

Tel: 43 660 864 20 94

E-mail: cetinkan@interconnectionconsulting.com

Location Plan

Hohenbühlstrasse 1, Zürich, Schweiz

https://www.aparthotelzurich.ch/de/

Leading Companies trust in Interconnection Consulting

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.