Climate Systems

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Air Conditioners in Central and Eastern Europe 2024

IC Market Tracking

Air Conditioners in Western Europe 2024

IC Market Tracking

Air Curtains Systems in Europe 2024

IC Market Tracking

Air Conditioners in Central and Eastern Europe 2023

IC Market Tracking

Air Conditioners in Western Europe 2023

IC Market Tracking

Air Curtains Systems in Europe 2022

IC Market Tracking

Air Conditioners in Europe 2024

IC Customer Insight

IC News

Air Conditioning Market Shows Full Recovery

The air conditioning market in Western Europe (Germany, Italy, Spain, Benelux, France, UK and Austria) recorded a 7.3% increase in turnover in 2021. The CEE region (Poland, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, Macedonia, Bosnia-Herzegovina, Slovenia, Albania, Bulgaria, Greece) recorded an even greater increase of +13%, according to a study by Interconnection Consulting.

In Western Europe, the market for air-conditioning systems clearly exceeded the pre-crisis level with a turnover volume of 4.5 billion euros. In the CEE countries, the turnover volume was 1.7 billion euros. The market will continue to flourish in the future. Interconnection forecasts an average growth rate of 4.2% until 2025 for both markets.

Romania with Top Growth

The Italian market remains the largest sales market among the countries surveyed, followed by France and Germany, while in the CEE region Poland and Greece represent the regions with the strongest sales. Romania, however, is the country with the strongest growth figures across all market segments. Office buildings are the largest business segment, generating a market share of 31% last year, followed by HoReCa (hotel, restaurant, café) with around 17% and industrial buildings with 16%.

Chinese Emerging

Market concentration in the sector is very high. The market is dominated by Japanese manufacturers such as Daikin, Mitsubishi, Toshiba and Fujitsu. This dominance is threatened by the rising Chinese suppliers such as GREE and Midea, especially in the field of conventional split air conditioners, which are mainly used in the residential sector. In the CEE region, Chinese manufacturers are gaining market share, but also in the VRF sector. VRF is a variable refrigerant flow control system that allows end-users to simultaneously use several air conditioning areas independently of each other. These systems are mainly used in large commercial buildings.

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EU Regulation Boosts Market for Air Conditioners

The non-residential air conditioner market will increase its sales in the CEE countries (Central and Eastern Europe) by 4.5% this year. Sales volume has reached EUR 568.3 million, representing an increase of 6.0%. The market is also expected to continue to grow over the next few years. According to a study by Interconnection Consulting, industry sales will see an annual increase of 5.3% to the year 2021.

 

As part of the EU’s environmental goals (-20% CO2 emissions, +20% renewable energy, -20% energy consumption), air conditioning systems have also been affected by the EU regulation. Thus, in an attempt to make the market more transparent, the ratings for air conditioning systems have been revised. New performance indicators (seasonal energy efficiency ratio – SEER; seasonal coefficient of performance – SCOP) are designed to accurately assess performance throughout the entire year, instead of measuring short-term performance as was the case in the past. Furthermore, the EU will now be controlling imported goods more carefully, thereby creating a better competitive environment for European manufacturers. This, in turn, also affects pricing. As a result, Interconnection expects to see an above-average price increase on the market, which means that the nominal increase in revenue will amount to 5.3% annually to 2021, while sales volume will only increase by 3.5% per year.

 

Bosnia and Serbia – The Kings of Growth

The largest markets are Romania and Bulgaria. In 2017, sales growth was 5.2% in Bulgaria and 4.8% in Romania. The fastest-growing markets are Bosnia (17.5%), Serbia (16.0%), and Albania (13.6%). At the other end of the spectrum last year were the Czech Republic and Slovakia, whose sales both stagnated. The biggest market segments are offices, with a market share of 36.3%, and commercial properties (29.4%). However, as the market share of offices continues to rise, it is stagnating in the commercial buildings sector. Due to the increasing supply in tourism, hotels are also experiencing an upward trend. Their market share is currently at 24.4%.

 

Single-Split Dominates Market

Compared to Western Europe, the market share of single-split systems (permanently installed air conditioning units consisting of an outdoor and an indoor unit connected by refrigerant lines) is relatively high in Eastern Europe. In 2017, this segment accounted for 46.0% of total revenue. In terms of value, VRF units (cooling and heating with heat recovery) represent the second-largest product segment this year with a market share of 18.0%, followed by multi-split units (18.0%) and rooftop units (rooftop central air-conditioning units) with 2.8%. Although the single-split segment will maintain its leading edge over the medium term, the strongest growth is expected from VRF and chiller products, with an average annual growth of 6.9% and 7.1%, respectively.

 

 

 

 

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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