Do you have a strategy how to attract customers over the internet for online and offline business?

The Internet has fundamentally changed the rules in the construction industry (such as house building, windows, doors, flooring, ventilation and heating systems, building materials, etc.). Traditional customers, looking for offline information only, will die out.
As part of a purchase decision in B2B transactions as well as in the B2C area, information channels will be used online and offline in any order. Customers presents their interests through their search behavior and thus valuable information for your company.

As a company, you must analyze the customer journeys and pick up your customers with compelling website content and campaigns.

A systematic lead generation strategy can turn a high percentage of these anonymous prospects into hot, personalized leads for your business.

This lead generation process is very complex, is often realized across departments or within a collaboration with partners, like Manufacturer and dealer. A clear vision with goals, well-founded planning, key performance indicators and the effective processing of generated leads are essential to win at the highly competitive online construction market place.

We present for you:

• Current Trends, Business Opportunities and Challenges – How the Internet is Revolutionizing the Construction Industry!
• Strategies for generating leads via internet for online and offline business (indirect sales or direct sales B2B or B2C (tailor-made for our participants)
• Implementation of the homepage as a sales machine: How to systematically and sustainably generate leads
• Search engine optimization 2018 in the construction industry: target group specific web presence, as the key to success!
• Online Marketing Campaigns as Sales engine or Euro grave? Requirements for customer-oriented online lead generation compaigns for new construction and renovation clients, as well as in the B2B area.
• Tit-for-Tat as a new Internet currency – How do I come to new addresses, despite DSGVO?
• Lead generation process: technologies, communication chains, business models are presented in a practical way
• Lead Management: concepts and tools for more transparency in the lead pipeline
• Lead Nurturing: evaluating and processing of personalized leads while maximizing the sales completion rate!

The number of participants is limited to 12, which makes it possible for me to respond individually to participants. (telephone call before the event for analysis for example of websites, adwords, newsletter, social media appearance, etc.)

We ask for early registration.
If you have any questions, I please contact me at any time.

Benefit as an early bird participant:
Until the 3rd of August 2018 we offer the Early booking benefit: TWO for ONE [pay for one while two participate]. Valid for participants of a company.

I am pleased to meet you personally in our event!
Best regards

Raphael Amschl
(Seminar leader and speaker)