Digitization and Online Marketing

Raphael Amschl

> Learn more about Raphael Amschl

Raphael Amschl is Head of IT and Digitization at Interconnection Consulting. Since 2008 he has analyzed, optimized and implemented projects in this area for international corporations and medium-sized companies. He is a specialist in management information systems, big data projects, digital communication and marketing tools (websites, shops, Google tools). Raphael Amschl graduated business informatics and information systems at the Vienna University of Technology.

Contact me without obligation, I support you gladly!

Tel:+43 1 585 46 23 20



Our offer

Online Lead Generation Audit

Online Lead Generation Audit

IC Offer


IC Events

IC Defining the Growth: (Commercial) Due Diligence Webinar

Join us on December 7th, 2023 for the presentation of the Due Diligence services and options, which Interconnection can provide for your business.


The presented content shows the portfolio of tools, research and customized state-of-art ad-hoc for your mergers, acquisitions, repo analysis and expansions. In addition, we will share few case studies and samples of past projects.


We will share with you besides above mentioned case studies our tools such as Global Import-Export Database, Big-Data Tools, Industry IC Insights along with our regular Market Forecasts and Trackings and much much more…!


Webinar will be led by Mr. Jan Hudak – a managing director of Interconnection Consulting, who will be ready also to discuss current macroeconomic development and share some of the insights from current findings of our research.

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IC News

Windows in Austria: Good Order Situation Makes Online Sales Lag Behind

mystery shopping

New Online Mystery Shopping Study Shows Sellers Are Out of their Depth

Corona has given e-commerce a new lease of life. However, Interconnection Consulting’s annual online mystery shopping test of the Austrian window market shows major shortcomings in online sales, which can also be attributed to staff being overtaxed.

The study examined the online customer service of 144 Austrian window manufacturers. Almost all manufacturers (96.7%) responded to online enquiries, but only after several interventions (reminder e-mail, telephone contact). Nevertheless, the percentage of manufacturers who responded after the first e-mail rose to more than 58%; in the previous year, this value was still below 50%.

Almost No Follow Up with Potential Customers

The percentage of window dealers who submitted an offer after the e-mail enquiry increased in comparison to last year, up to 61.1%, whereby in 2021 it was 55.3%. 27.7% of manufacturers do not send a quotation without a reason, the rest issued a rejection for a quotation due to the lack of personal contact. The bad news, however, is that only 5.4% of dealers who sent an offer followed up to see if there was still interest or if there was any ambiguity. A figure that deteriorated significantly compared to the previous year. “Follow-up is still not working at all,” sums up Vito Graziano, the author of the study. The overtaxed salespersons are often left alone by the companies, says Graziano. Attempts to upsell or cross-sell are also very rare. Only one in four retailers tries to increase sales through targeted upselling measures and one in six retailers uses the customer relationship to offer additional or complementary services.

Companies Quicker To Respond than in 2021

The golden rule of a response within 24 hours was only met by around one in three retailers. Nevertheless, the speed of response increased significantly compared to 2021. The average response time in 2022 was 2.8 days, a full day less than in the previous year. The average time to place an offer also fell from 7.4 to 6.7 days. Nevertheless, 14% of traders took more than ten days to make an offer. 59.1% of the traders surveyed responded to all three questions asked (assembly, warranty, delivery time).

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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