As a leading market research and consulting company, Interconnection Consulting has offered industry and management forums as well as in-house seminars since launching industry conferences in 2004. Since 2019, we have also been hosting conventions for the first time. Below you can find an overview of the content and formats we offer.

InterConnection organizes international congresses and conferences in those industries where we have expertise in our work. In addition, we offer our know-how as an organizer and our knowledge as a guest speaker for own corporate events. As industry experts, we know the trends of the respective industries, as well as the personalities and ideas that dominate them. We strive for the right mix of current topics and influential people to organize events that benefit everyone.

Industry Forums
The focus of our marketing forums lies on the current and predicted market development of the respective industries over the next three years. We analyze the markets by region, examine the market environment, discuss industry-changing trends and present industry-specific success factors and marketing concepts.

• Industries: The offer is based on the markets we survey
• Market data: current market data on market developments including forecasts based on our studies
• Trends + Success factors: Analyzes of current trends and industry-specific success factors
• Marketing: Industry-related sales + marketing concepts
• Including discussion rounds on the active involvement of our participants

Management Forums + Inhouse-Seminars
Our management forums are aimed at managers and decision makers in marketing, sales and key account management. All seminars offered by us in this category can also be booked as In-House Seminars. We cover the following topics:

• Digitalization: Online Customer Acquisition Strategies + Customer Loyalty Strategies
• Sales Management: Sales Optimization Strategies | Revitalization of Key Account Management | Smart Selling: Selling in the 21st Century
• Pricing Performance: Strategies for Pricing and Pricing optimization
• Neuromarketing: Which motives accompany our decisions + Target group-oriented marketing

Keep up to date with regard to studies, forums, seminars and industry news and subscribe to the IC Newsletter!




On the 15th & 16th of October 2020 we will be holding the FLOORING Business Convention in Vienna for the first time. Here we offer insights into current topics of the industry, including innovation and distribution strategies, market specifics, appropriate marketing tools and success strategies. Following our themes Sales 2.0 I Innovation I Strategies, we want to sound out current opportunities, product innovations and positioning strategies together with leading representatives and companies in the industry.


Sales 2.0 | Innovation | Strategies

With regard to digitalisation and distribution, we will look at cross-material strategies, channel management and online trade. Regarding market and success concepts, we will present a market check and analyse communication strategies, visualisation and standardisation tools and last but not least take a look at innovations in the industry. We will cover a broad spectrum, from strategies concerning ecological change to an example of innovation (people tracking). And of course we will also analyse new strategies that have become necessary following the crisis.


Information & Registration:

WE for YOU | Iris Wildauer, BA BA | Eventmanagement Phone:+43 1 58546-33

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fast moving consumers - summit austria

On the 5th of Novemer 2020 we will be holding the fast moving consumers summit austria Convention in Vienna for the first time. The main topic will be importance of brand identity and the methods and means used to create it, with a particular emphasis on regional | digital | sustainable. The speakers are Ludwig Askemper, Günter Thumser, Hermann & Thomas Neuburger, Dr. Gabriele Strakas, Rainer Will, Alexis Johann and Markus Gull.


Brand identity - regional | digital | sustainable

With the fmc-summit we want to establish an annual communication platform for industry & trade in the field of fast moving consumer goods. We therefore address decision-makers and employees in the fields of marketing & strategy | brand management & business development of branded companies, the retail sector and other partners and agencies. You will meet media and association representatives as well as technical and economic experts.  

Information & Registration:

WE for YOU | Iris Wildauer, BA BA | Eventmanagement Phone:+43 1 58546-33

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Vienna Window Convention 2020

Due to recent events we announce our new date for the 2nd Vienna Window Convention on 19 & 20 November 2020! This year our 1.5-day conference for the window industry will be held under the motto Strategies | Sales | Innovations. With Dr. Andreas Sönnichsen we present a public health expert who will open this year’s congress on living with the corona virus & the future from a public health perspective.

Also in 2020 we will make Vienna the meeting point of the window industry. As before, the focus will be on innovators and influential personalities in the industry who drive and shape the development of the markets. We take a look at strategies that became necessary after the crisis and analyse their effects on the industry. Best cases in the areas of digitalization, sustainability and BIM are also on the programme, as well as first-hand information and personal exchange, is in focus !



After the opening by Dr. Andreas Sönnichsen (MedUni Vienna) on the effects of the current crisis, Patrick Seitz (aluplast & EPPA) will present approaches to reconcile sustainability and corporate growth in his lecture Green prospects. Helmuth Berger (Internorm) gives strategic input regarding distribution and positioning and Jens Eberhard (Oknoplast Germany) shows strategies of the price market leader to position the company successfully also in terms of distribution. With Roberto Antoniotti (Voilap Digital) we will look at digitalization in distribution. He presents new approaches to Retail 4.0 for windows and doors.

Two market analyses provide additional input on strategic positioning: Christoph Blepp (S&B Strategy) presents current study results on the window industry, as well as challenges and opportunities it is facing.  The digital turnaround and the changes that come with it are the focus of attention. And as InterConnection, we will then present a contribution on the window market(s) after the Corona crisis, analysing in particular the effects on the industry.

With Patric de Hair (Plan.One), we will focus on digital cooperation with architects. Plan.One, the search and comparison portal for building products, forms an interface between the digital planning level of architecture and the manufacturers of building products. The expert Christopher Strobel (CS Consulting), who specialises in the fields of smart home and digitalization issues in building services engineering, will present smart future concepts for the industry. And Roger Wollhaupt (Jansen) will be presenting digitalization concepts with regard to Business Information Modeling (BIM) for window and facade construction in his lecture.

Key note speeches, empirical market analyses and two panel discussions on the success factors on the window market – moderated by Dipl.-Ing. Daniel Mund (GLASWELT) – and the effects of digitalization on the industry – moderated by Frank Lange (VFF) – provide impulses for interactive think tanks and strengthen communication and exchange among those present. They accentuate our event as well as the award ceremony in cooperation with bauelemente bau and an evening event on 19.11.2020.



WE for YOU | Iris Wildauer, BA BA | Eventmanagement Phone:+43 1 58546-33

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On 08.&09.04.2021 we are organising the solarcom in Vienna for the first time. Together with leading representatives of the industry and experts, we want to look at new challenges in the sun protection industry, analyse the status quo of the markets and present innovations. We will hear best cases on and multi-channel management and digital distribution. And expert opinions on innovation topics such as outdoor living, smart home technologies, sun protection in glass and sun protection in the contract sector.

We discuss success stories and best cases, new opportunities and approaches to solutions over a total of 1.5 days, within key note speeches, empirical market analyses and panel discussions.

Panel discussions & think tanks | Award ceremony

Our conference is a communication platform! Our target group are managing directors and decision makers from marketing and sales of companies in the sun protection industry. We address manufacturers ans sales partners. You will meet representatives of the media and associations and last but not least experts from the economy. Our discussions provide impulses for interactive think tanks and strengthen communication and exchange among those present, just as our evening event on 08.04.2021 strengthens the networking character of the event.

Details of the agenda will be available shortly! Information & Registration:

  WE for YOU | Your contact for further questions: Mag. Nina Serfözö | Projektmanagement Events tel.:+43158546-73 mail:

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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