As a leading market research and consulting company, Interconnection Consulting has offered industry and management forums as well as in-house seminars since launching industry conferences in 2004. Since 2019, we have also been hosting conventions for the first time. Below you can find an overview of the content and formats we offer.

InterConnection organizes international congresses and conferences in those industries where we have expertise in our work. In addition, we offer our know-how as an organizer and our knowledge as a guest speaker for own corporate events. As industry experts, we know the trends of the respective industries, as well as the personalities and ideas that dominate them. We strive for the right mix of current topics and influential people to organize events that benefit everyone.

Industry Forums
The focus of our marketing forums lies on the current and predicted market development of the respective industries over the next three years. We analyze the markets by region, examine the market environment, discuss industry-changing trends and present industry-specific success factors and marketing concepts.

• Industries: The offer is based on the markets we survey
• Market data: current market data on market developments including forecasts based on our studies
• Trends + Success factors: Analyzes of current trends and industry-specific success factors
• Marketing: Industry-related sales + marketing concepts
• Including discussion rounds on the active involvement of our participants

Management Forums + Inhouse-Seminars
Our management forums are aimed at managers and decision makers in marketing, sales and key account management. All seminars offered by us in this category can also be booked as In-House Seminars. We cover the following topics:

• Digitalization: Online Customer Acquisition Strategies + Customer Loyalty Strategies
• Sales Management: Sales Optimization Strategies | Revitalization of Key Account Management | Smart Selling: Selling in the 21st Century
• Pricing Performance: Strategies for Pricing and Pricing optimization
• Neuromarketing: Which motives accompany our decisions + Target group-oriented marketing

Keep up to date with regard to studies, forums, seminars and industry news and subscribe to the IC Newsletter!



1st. Vienna Door + Gate Convention

On October 17, 2019, we will be presenting the Vienna Door + Gate Convention for the first time in the prestigious ambience of the Palais Coburg in Vienna. In addition to TOP Key Note speakers, you can expect compressed information and panel discussions.

The program takes up the most important aspects of the markets for interior and exterior doors, as well as fire doors and gates. Under the motto Strategies I Visions I Innovations we together with our experts meet the issues of our time and look at new developments and changes in the spectrum of product diversity:

Markus Hütt (JELD-WEN) and Mark Hámori (MACO) will introduce successful strategies of their companies and look at future potential in the field of product innovations. DI Markus Eichhorn-Gruber (IBS) will present innovations regarding standardization and will speak about their influence on the market. Afterwards, we reflect on what has been said in an open panel discussion.

In the afternoon we will look on current and future developments in the field of Smart Automation with Oliver Rilling (SOMFY).  And with Kai Teckentrup (TECKENTRUP) and Ewald Marschallinger (ASSA ABLOY) we will close the circle of our TOP Key Notes. Both of them also will discuss trends and future potential: The former from the point of view of a market-leading manufacturer, the latter from the perspective of a market-leading supplier. After that we will meet the challenges of tomorrow in a second panel discussion.


Ewald Marschallinger | CEO | Assa Abloy Österreich Mark Hámori | Managing Director | MACO Markus Hütt | CEO CEntral Europe | Jeld-Wen Kai Teckentrup | CEO + Owner | Teckentrup Oliver Rilling | Head Strategic Product Marketing | SOMFY Markus Eichhorn-Gruber | ‎Division Manager | IBS Austria Christian Kehrer | Head of certification body | ift Rosenheim _____________________________________________________________

Information  + Registration: TICKETS: Single Ticket, including Closing  € 790 .- Early Bird Single Ticket                € 690 .- (for bookings up to and including July 1, 2019) Plus-Ticket: -10%                          € 671, 50 .-  (further participants of a company) SPONSORING-Packages Silver | Gold | Diamond Immediately thereafter we invite you to a closing in the premises of the Palais Coburg to let the events of the day end together with musical accompaniment and a final refreshment. I am greatly looking forward to meeting you in Vienna! Dr. Frederik Lehner CEO, InterconnectionConsulting Tel: +43 1585 4623-0

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1. Pleasure Boat Congress

On 18 October 2019, we will be launching our 1. Pleasure Boat Congress in Milan, Italy, with the motto “Sailing Towards a Successful Future”.

Our goal is to make the Pleasure Boat Congress an annual setting for debates on various topics that heavily influence the boating industry in terms of strategy and innovation. This year, we are planning to welcome a diverse audience made up of manufacturers, suppliers, boating/yachting enthusiasts, as well as charter and associated business owners.

The development of the boating market is facing a host of challenges, ranging from the current macroeconomic environment, customer preferences, and the (waning) interest in boating among the younger generation, to various technical innovations in materials, engine efficiency, design, and so forth.

Not forgetting the limited space in marinas, the expectations of “sailors” and severe weather, our convention, which aims to identify the best strategies and visions for the future, will serve as the ideal platform for the ongoing success of your business – whether you are a supplier or yacht manufacturer.

Milan has been selected as the most accessible city for manufacturers and attendees from all over Europe and across the globe. This luxurious city also offers many additional perks of delicious cuisine, boutique shopping, and a wealth of cultural destinations.

TOP SPEAKERS   I  PROGRAM Angela Woo Luxury and Shopping Behaviour Expert Forbes Agency Council Fabio Planamente Owner, CEO of Brands Pardo & Grand Soleil Vice President Italian Marine Association David Tydeman Executive Chairman and CEO Fairline Yachts Massimiliano Mucchietto Vice President Brunswick and Mercury Dr. Frederik Lehner CEO & Managing Director Interconnection Consulting Group Jan Hudak Senior Business Development Consultant Interconnection Consulting Group _____________________________________________________________ Information + Registration: TICKETS: DOUBLE TICKET (for 2 people from same company) – until July 5th 929€ SINGLE TICKET – Early Bird – until July 5th 699€ DOUBLE TICKET (for 2 people from same company) 1199€ SINGLE TICKET 899€   Sponsoring-Packages:  Silver I Gold I Diamond Media Partner: IBI   I am greatly looking forward to seeing you in Milan ! Dr. Frederik Lehner CEO & Managing Director InterconnectionConsulting Group

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Workshop 'Wer einmal lügt... - implizite Messmethoden als Königsweg der Marktforschung'

Es ist bald soweit. Die Marktforschungsmesse Research & Results öffnet am 23.-24. Oktober in München wieder ihre Tore!

Wir laden herzlich ein zum Workshop "Wer einmal lügt - implizite Messmethoden als Königsweg der Marktforschung"

Mittwoch, 23. Oktober um 13.15 - 13.35 Uhr; Raum 1


Konsumenten lügen. Nicht bewusst aber vor allem dann, wenn sie explizit nach ihren Kaufmotiven oder Kaufwünschen befragt werden. Lügen haben allerdings kurze Beine, daher helfen implizite Messmethoden unbewusste Kauftreiber messbar zu machen und wahre Motive und Einstellungen aufzuzeigen. In diesem Workshop zeigen wir Ihnen die besten impliziten Methoden, die sich in der betrieblichen Praxis bewährt haben, mit praktischen Anwendungen rund um Markenwahrnehmung, Produktgestaltung und Werbewirkung.

Bitte beachten Sie, dass die Teilnehmerzahl für diesen Workshop begrenzt ist. Sichern Sie sich schon heute Ihre Teilnahme und melden Sie sich via Online Formular an.

Ich freue mich Sie in München zu begrüßen! Dr. Frederik Lehner Geschäftsführer, InterconnectionConsulting Tel: +43 1 585 4623-0

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13:15 - 13:45

MOC Veranstaltungscenter

Lilienthalallee 40 - 80939 München


Inhouse Seminars

Impulsworkshop: Vertriebsoptimerung

Der Impulsworkshop stellt konkrete Modelle zur Vertriebsoptimierung mit Fokus auf jene Bereiche vor, die den Erfolg im Verkauf von Produkten und Dienstleistungen entscheidend mitbestimmen: Das Erkennen von Kunden mit Potential, das Erarbeiten neuer Geschäftsmöglichkeiten und die Konzentration der Kräfte auf die Akquise.

Ziel ist es eine mögliche Effektivitätssteigerung im Vertrieb aufzuzeigen. Auf Basis eines Modells, das einerseits Schwachstellen offenlegt und andererseits Programme etabliert, die den Differenzierungsfaktor in einer immer vergleichbareren Welt an Produkten und Leistungen steigert.

Peter Berger veranschaulicht dabei die gesamte Vertriebskette: Von der Kundengewinnung, über die Kundenbindung, bis zum Lead Management. Außerdem berücksichtiget er zeitgemäße Veränderungen im Vertriebsmanagement durch den Digitalen Wandel.

UNSERE THEMEN Neugeschäfte aus Stammkunden + Neukunden generieren Optimierung des Bestandskundengeschäfts mittels Kundenportfolio-Management Neukunden methodisch gewinnen + externe Lead Generation nützen Empfehlungsmarketing + Online Lead Generation Preis: € 890.- pro Teilnehmer / ausgenommen EARLY BIRDS Der Preis beinhaltet ein 3-Gänge Menü, sonstige Pausenverpflegung und die Unterlagen in elektronischer Form. Konferenzsprache: Deutsch IN-HOUSE: Unser Forum kann auch als In-House Event gebucht werden. Bitte kontaktieren Sie uns bei Interesse! EARLY BIRD Special 2for1 bis 27. September 2019 Unser Special ermöglicht die Teilnahme zweier Personen zum Preis von einer und gilt für Teilnehmer desselben Unternehmens. Wir ersuchen um frühzeitige Anmeldung via Online Formular! Für Rückfragen stehen wir jederzeit zur Verfügung! Ich freue mich auf einen interessanten Workshop! Ing. Peter Berger, MA, CMC Senior Consultant Sales Excellence Interconnection Consulting Group t: + 43 1 585 4623-0 m:

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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