As a leading market research and consulting company, Interconnection Consulting has offered industry and management forums as well as in-house seminars since launching industry conferences in 2004. Since 2019, we have also been hosting conventions for the first time. Below you can find an overview of the content and formats we offer.

InterConnection organizes international congresses and conferences in those industries where we have expertise in our work. In addition, we offer our know-how as an organizer and our knowledge as a guest speaker for own corporate events. As industry experts, we know the trends of the respective industries, as well as the personalities and ideas that dominate them. We strive for the right mix of current topics and influential people to organize events that benefit everyone.

Industry Forums
The focus of our marketing forums lies on the current and predicted market development of the respective industries over the next three years. We analyze the markets by region, examine the market environment, discuss industry-changing trends and present industry-specific success factors and marketing concepts.

• Industries: The offer is based on the markets we survey
• Market data: current market data on market developments including forecasts based on our studies
• Trends + Success factors: Analyzes of current trends and industry-specific success factors
• Marketing: Industry-related sales + marketing concepts
• Including discussion rounds on the active involvement of our participants

Management Forums + Inhouse-Seminars
Our management forums are aimed at managers and decision makers in marketing, sales and key account management. All seminars offered by us in this category can also be booked as In-House Seminars. We cover the following topics:

• Digitalization: Online Customer Acquisition Strategies + Customer Loyalty Strategies
• Sales Management: Sales Optimization Strategies | Revitalization of Key Account Management | Smart Selling: Selling in the 21st Century
• Pricing Performance: Strategies for Pricing and Pricing optimization
• Neuromarketing: Which motives accompany our decisions + Target group-oriented marketing

Keep up to date with regard to studies, forums, seminars and industry news and subscribe to the IC Newsletter!



Ausgehend von der Kaufkraftkrise die zu einem veränderten Konsumverhalten ab dem Corona Lock-Down Mitte März führte, zeigen wir hier, wie Sie Ihr Pricing & Selling bestmöglich am Kundennutzen orientieren und damit in Folge gewinnmaximierend agieren. Der klassische Weg der Rabatte greift nicht nur zu kurz, sondern schädigt auf längere Sicht Kunden und Unternehmen und verlängert die Krise, statt das System anzukurbeln.

In diesem Webinar zeigen wir Ihnen Tools, die Ihnen zeigen sollen:

  • Wie Kunden auf Preise jetzt reagieren und sich das Kundenverhalten geändert hat
  • Wie man die Auswirkungen von Preisänderungen antizipieren kann
  • Wie der Vertrieb mit der neuen Situation umgehen soll
WANN:  07.07.2020 – 10 UHR DAUER: ca. 40 Minuten KOSTEN: kostenlos

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Changing Markets

In this webinar, we will show how to quickly build new market information systems after Corona and how reliable information can be obtained for new strategies. We explain in facts what has changed and show where great uncertainties are located. Qualitatively, de-globalization, growing digitalization and new consumer behavior have changed to a large extent. Some of these factors were accelerated by the crisis, but in one way or another they have been evident for some time.

We present tools for building an individual market information system, using the following key points and methods:

  • Die BASIS | Market Environment Analysis
  • Der BONUS | Market Tracking
  • Das SAHNEHÄUBCHEN | Channel Information & Market share
WHEN: 09.07.2020 - 10 O'CLOCK Duration: approx. 30-40 minutes COST: free of charge

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apotheken business forum 2020

Premiere für das apotheken business forum in Wien! Die neue Fachkonferenz rückt gemeinsam mit führenden Vertretern der Branche und Experten das Berufsbild der Apotheker 1,5 Tage in den Fokus. Dabei werden Best Cases, Chancen und Lösungsansätze, Strategien und Maßnahmen zu Digitalisierung l Globalisierung l Regulierung mittels Key Notes, Marktanalysen und Diskussionen in einen lebendigen Diskurs gebracht. Zu den Vortragenden zählen u.a. DDr. Philipp Saiko, Dr. Hans-Peter Hutter, Mag. Alexander Ehrmann, Mag. Stefan Baumgartner und Dr. Klaus Schirmer.


Digitalisierung | Berufsbild im Wandel | Sortiment & Handel

Die Konferenz bietet interessierten Apothekern und deren Mitarbeitern, Handelspartnern und Pharmaunternehmen sowie Medien- und Verbandsvertretern eine Plattform in Sachen Innovation und Digitalisierung. Im Fokus stehen Informationen aus erster Hand und der persönliche Austausch!

Im Rahmen der Veranstaltung werden parallel zu den Fachthemen Awards in drei Kategorien vergeben. InterConnection ersucht dahingehend um Einreichungen, insbesondere für die Kategorie „Bester Online Auftritt“. Details zu den einzelnen Awards und den Einreichmodalitäten finden Sie anbei.


INFORMATION & Anmeldung:

WIR für Sie | Iris Wildauer, BA BA | Eventmanagement tel.:+43 1 58546-33

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On the 15th & 16th of October 2020 we will be holding the FLOORING Business Convention in Vienna for the first time. Here we offer insights into current topics of the industry, including innovation and distribution strategies, market specifics, appropriate marketing tools and success strategies. Following our themes Sales 2.0 I Innovation I Strategies, we want to sound out current opportunities, product innovations and positioning strategies together with leading representatives and companies in the industry.


Sales 2.0 | Innovation | Strategies

With regard to digitalisation and distribution, we will look at cross-material strategies, channel management and online trade. Regarding market and success concepts, we will present a market check and analyse communication strategies, visualisation and standardisation tools and last but not least take a look at innovations in the industry. We will cover a broad spectrum, from strategies concerning ecological change to an example of innovation (people tracking). And of course we will also analyse new strategies that have become necessary following the crisis.


Information & Registration:

WE for YOU | Iris Wildauer, BA BA | Eventmanagement Phone:+43 1 58546-33

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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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