IC | Event Overview

As a leading market intelligence company, Interconnection Consulting has been offering industry conferences, industry and management forums, and in-house seminars since the launch of our industry conferences in 2004. Since 2019, we have also been hosting congresses for the first time. Below we provide an overview of the content and formats we offer.

Conventions & Conferences

Interconnection organizes international conferences mainly in industries in which we have special knowledge due to our activities.  In addition, we offer our expertise as organizers and our knowledge as guest speakers for companies’ own events. As industry experts, we know the trends of the respective industries, as well as the personalities and thinkers who dominate them. We strive to find the right mix of current topics and influential people to organize events with added value.

The USP of our conferences
Industrie |
he offer is oriented towards the markets we study
Market Data | Current data on market development
Trends + Success Factors | Current trends and industry-specific success factors
Marketing | Sales | Digitalization
Industry-related sales + marketing concepts, digitization strategies
Interactive discussion rounds | Award ceremony | Conclusion


Inhouse Seminars

We address managing directors and decision-makers in marketing, sales and key account management. We cover the following topics in our in-house seminars:

Digitalization |Strategies for online customer acquisition + customer retention
Sales Management | Strategies for Sales Optimization | Revitalization of Key Account Management | Smart Selling: Selling in the 21st Century
Pricing Performance | Strategies for pricing and optimization
Neuromarketing | Which motives accompany our decisions + Target group oriented marketing

Stay informed regarding our market studies, conferences and industry news and subscribe to the IC Newsletter!


Vienna Window and Sun Protection Congress

Digitalization | Sustainability | Markets

The Vienna Window Convention always looks at opportunities and challenges in the window industry. This year, for the first time, it is also integrating the neighbourly sun protection sector into the programme. The focus is on the status quo of the European markets, as well as their trends. Above all, topics relating to digitalisation and its long-term and short-term consequences were prominently represented in 2022 and will be again in 2023!

At the Vienna Window and Sun Protection Congress, leading industry representatives will focus on innovation, sustainability and success strategies. Practical approaches to solutions will be presented by experts. In addition to the keynote lectures on an empirical basis, interactive discussions, the presentation of the WFK.Awards and an evening event will round off the event.

Detailed information on the program is available here:


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Brand Performance 2023

Austria's top event for brand management

BRAND PERFORMANCE is the new business event with a focus on the brand. As meeting place for marketing and brand management from industry and trade, the event will premiere in Vienna on 15 September 2023. Exclusive keynote speeches provide qualitative input on brand building, brand positioning, branding, story, image magic and much more. The brand as a strong mediator of values and brand communication in the (digital) change of times are central to this.

... with Dr. Helene Karmasin, MMag. Christian Schölnhammer, Peter Pirck, Thomas Niederdorfer, Dr. Frederik Lehner, Harald Doucha ... ... for management, marketing, product and brand management from industry and trade, as well as agencies and institutes ... ... from €299,- (online) and in presence as CLASSIC or PREMIUM ticket ...

More information: https://www.brand-performance.at/

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POLITICOM / Political Communication Days


Politicom is the event all about political communication. The event will take place from 28-29 September 2023 in Vienna's Palais Almanac and, as a cross-party event, will focus on successful political communication. The focus will be on measures to win votes. You can expect first-class lectures on cross-media strategies, marketing, positioning, framing, as well as polls and forecasts. The event is aimed at political management, campaign management and agencies.

Detailed information on the program is available here:


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Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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