YOUR ADVANTAGES AT A GLANCE | Event Overview

As a leading market research and consulting company, Interconnection Consulting has offered industry and management forums as well as in-house seminars since launching industry conferences in 2004. Since 2019, we have also been hosting conventions for the first time. Below you can find an overview of the content and formats we offer.

Conventions
InterConnection organizes international congresses and conferences in those industries where we have expertise in our work. In addition, we offer our know-how as an organizer and our knowledge as a guest speaker for own corporate events. As industry experts, we know the trends of the respective industries, as well as the personalities and ideas that dominate them. We strive for the right mix of current topics and influential people to organize events that benefit everyone.

Industry Forums
The focus of our marketing forums lies on the current and predicted market development of the respective industries over the next three years. We analyze the markets by region, examine the market environment, discuss industry-changing trends and present industry-specific success factors and marketing concepts.

• Industries: The offer is based on the markets we survey
• Market data: current market data on market developments including forecasts based on our studies
• Trends + Success factors: Analyzes of current trends and industry-specific success factors
• Marketing: Industry-related sales + marketing concepts
• Including discussion rounds on the active involvement of our participants

Management Forums + Inhouse-Seminars
Our management forums are aimed at managers and decision makers in marketing, sales and key account management. All seminars offered by us in this category can also be booked as In-House Seminars. We cover the following topics:

• Digitalization: Online Customer Acquisition Strategies + Customer Loyalty Strategies
• Sales Management: Sales Optimization Strategies | Revitalization of Key Account Management | Smart Selling: Selling in the 21st Century
• Pricing Performance: Strategies for Pricing and Pricing optimization
• Neuromarketing: Which motives accompany our decisions + Target group-oriented marketing

Keep up to date with regard to studies, forums, seminars and industry news and subscribe to the IC Newsletter!

 

 

Managementforum: WARUM KONSUMENTEN LÜGEN ..

Marketing und Werbung haben sich in den letzten 10 Jahren parallel zur Digitalisierung und der zunehmenden Erkenntnisse aus Neurowissenschaft und Psychologie stark verändert. Das zielgruppenorientierte Marketing steht heute verstärkt im Vordergrund und Unternehmen verfügen heute über mannigfaltige Daten Ihrer potenziellen Kunden und damit über ein spezifisches Wissen, wen sie ansprechen wollen. Parallel zur Zielgruppensegmentierung, verändert sich aber auch die Art der Ansprache nachhaltig:

Im vorliegenden Seminar befassen wir uns mit den unbewussten Treibern hinter unseren Kaufentscheidungen. Wir präsentieren Konsequenzen für das Marketing und Implikationen für die Marktforschung, in den Bereichen Kundensegmentierung, Marken- und Unternehmenspositionierung.

Erhalten Sie Einblick in die Möglichkeiten und Grenzen des Neuromarketing und optimieren Sie Ihre Zielgruppenansprache, Ihr Produktmarketing und Ihre Marketingkommunikation.

Unsere Themen:
  • Wie tickt der Konsument? 
Kaufentscheidungstreiber & Wirkfaktoren von Werbung, Marke und Produkt
  • Messverfahren der Neuropsychologie & deren Einsatz in der Marktforschung
  • Emotionen & Motive im Kaufentscheidungsprozess: Anwendungen für die Praxis
  • Markenpositionierung und Kundensegmentierung auf Basis der Neuropsychologie
  • Neuroselling: Emotionales Verkaufen mittels Neuro-Kommunikation
Preis: € 890.- pro Teilnehmer. 2for1-Aktion bis 27.03.2020 Konferenzsprache: Deutsch

Neuromarketing-Analysen: Wir bieten im Bereich Neuromarketing neben der Neuro-, der Verpackungs- und der Werbemittelanalyse eine Reihe impliziter Verfahren an. Neuromarketing-Inhouse: Wir bieten in unseren Kernkompetenzen laufend Seminare an, die auch als Inhouse-Termine gebucht werden können. Details hierzu finden Sie auf der entsprechenden Seite.

Ich freue mich auf ein spannendes Seminar! Mag. Panorea Kaskani Senior Consultant, Interconnection Consulting Tel: + 43 1 585 4623-0 event@interconnectionconsulting.com * Aus technischen Gründen behalten wir uns eine Änderung des Veranstaltungsorts innerhalb Wiens vor.

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apotheken business forum 2020

Interconnection Consulting veranstaltet am 17. & 18. September 2020 das apotheken business forum in Wien, eine 1,5-tägige Fachkonferenz zur Apotheker-Branche, die  thematische Schwerpunkte auf den Apotheker der Zukunft und die Sortimentsgestaltung legt.

DIGITALISIERUNG | VISIONEN | ERFOLGSTOOLS

Mit unseren Schwerpunkten zum sich wandelnden Berufsbild und einhergehender Herausforderungen des Marktes, zur Digitalisierung und dem Online-Handel und zur Sortimentsausrichtung verhandeln wir aktuelle Diskurse der Branche auf unterschiedlichen Ebenen: Neben Key Note Vorträgen und empirischen Marktanalysen geben Paneldiskussionen Impulse zu interaktiven Think Tanks und stärken die Kommunikation und den Austausch unter der Anwesenden. Sie akzentuieren die Veranstaltung ebenso, wie eine Award-Verleihung in Kooperation mit unseren Medienpartnern.Das detaillierte Programm inklusive der Vortragenden steht Ihnen unter www.apoforum.biz zur Verfügung!

Bei Rückfragen kontaktieren Sie bitte: Laura Marker, BEng | Eventmanagement tel.:+43158546-33 mail: marker@interconnectionconsulting.com

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2nd Vienna Window Convention

Interconnection Consulting on June 18 & 19, 2020 will present the 2nd Vienna Window Convention, a 1.5-day conference for the window industry, which this year has the motto Strategies | Distribution | Innovations and looks at the current topics of digitalization and sustainability.

STRATEGIES | SALES | INNOVATION

Also in our 2nd year the focus lies on personalities who decisively shape the industry with their ideas, innovations and strategies and who drive the successful development of the window market. In addition to key note speeches and empirical market analyses, two panel discussions provide impulses for interactive think tanks and strengthen communication and exchange among those present. They accentuate the event as well as an award ceremony in cooperation with our media partners.

More detailed information can be found at www.wienerfensterkongress.at !

For further inquiries please contact: Laura Marker, BEng | Eventmanagement tel.:+43158546-33 mail: marker@interconnectionconsulting.com

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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