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Fire Door Market Slumped by Over Six Percent in Europe

Last year, the market for fire doors in Europe suffered a pandemic-related setback of 6.2%. The market is not set to recover from this with significant growth rates until 2022. A market volume of 3.4 billion euros is expected by 2024, as a study by Interconnection Consulting shows.

The market volume for fire doors in Europe fell from 3.2 to 3.0 billion euros in 2020. Although declines were recorded in all the submarkets studied, they were of varying degrees. Germany, the largest market for fire doors in the EU, recorded a decline of almost four percent, following the current weakness in non-residential construction activity. Despite this decline, however, Germany can still do very well in comparison. Italy, for example, recorded a hard crash of -15.4%. In the Benelux countries and Great Britain the decline was 9.5% and 8.6% respectively. The Scandinavian region recorded a minus of more than 5%.

Alternatives to Steel in Demand

The rising prices of steel have led to an increase in market share for other materials such as aluminium. Nevertheless, the steel segment remains very strong with a share of more than 40%, while the wood segment continues to lead with 46% shares in value. However, demand for the different material types varies greatly from country to country. While steel fire doors dominate in Germany, in France and Great Britain it is the timber segment. Wood is mainly used for fire doors with longer fire resistance (90min, 120min), while steel is mainly used for fire doors with shorter fire resistance (30min, 60min), due to the otherwise sprawling door thickness. Fire doors with 30min fire protection are the strongest market segment with a market share of almost 60 percent.

Standardisation Under Fire

The European market for fire doors is characterised by high price differences between the individual countries, which is mainly due to different fire protection regulations in the European countries. The latest hopes were now based on a harmonisation of safety standards in the EU and Turkey through the introduction of the new product standard EN 16034. The new regulation should have come into force at the end of 2019 for all fire doors, but for the time being interior doors and automatic doors remain excluded from the labelling and are still subject to the standards of the respective country. Experts say that this makes it more difficult for manufacturers to offer their products throughout Europe according to a standardised norm. The new standard currently only applies to exterior doors as fire doors and sliding doors. “Considering that the market share of these areas is almost negligible, standardisation has not brought anything so far,” criticises Sasa Spiridonov, the author of the study. It is still unclear when the entire product range will finally be subject to uniform standardisation.

 

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Hope for Quick Recovery Among Coffee Roasters

The administrative closure of hotels and restaurants and international travel restrictions led to a dramatic crash in coffee roasters’ sales in the HoReCa customer segment (hotels, restaurant, cafes) in 2020. The cumulative drop in sales in the three countries Croatia, Hungary and Slovenia was 31.0% last year. By 2023, the market should have returned to 2019 levels, according to a study by Interconnection Consulting. 

Length of Lockdowns Decisive

In absolute terms, coffee sales by coffee roasters in the HoReCa sector shrank from €72.3m to €49.9m in the three countries examined in the study.  The study shows that the total duration of the legally ordered closures had the greatest influence on the decline in sales. Thus, administratively mandated closures were shortest in Croatia, which resulted in the smallest decline of -25.3%. Hungary recorded the strongest decline with -38.2%. Slovenia falls in the middle with a minus of about 30 per cent.

Strongest Declines in the Hotel Segment

In terms of customer segments, the hotel segment was hit hardest by the closures and travel restrictions. The decline was almost 53% across all countries surveyed in this segment. Consequently, the market share of the hotel segment also dropped from around 25 to 17.5 percent. The coffeehouse segment still fared best during the pandemic, so that in 2020 the share rose cumulatively in the three countries studied to 45.9%. The share of the coffee house segment is strongest in Croatia, at 48.4%. In comparison, this is less than 40% in Hungary.

Rapid Recovery

Until the crisis struck, the examined markets were clear growth markets with much higher growth rates than in the saturated markets of Western Europe. Therefore, the recovery will also be faster than in Western Europe, reaching almost the pre-crisis level as early as 2022. Many large international players sell their products directly in these countries, which leads to a high ratio of direct sales. In Hungary and Slovenia, the share of direct sales is around 80%. Dominant companies in the three countries are Julius Meinl, Luigi Lavazza, Segafredo Zanetti, Alois Dallmayr or the Dutch coffee roaster Jacobs Douwe Egberts

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Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

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I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

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Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

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Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

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Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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