Bioclimatic Pergolas had their first slowdown after impressive growth

Lamellendach

Bioclimatic pergolas suffered a setback in volume for the first time and declined by -8,3% in 2022. Especially in the second half of the year, the whole outdoor living market was affected by a lack of demand, mainly due to the negative impact of the crisis on consumers’ spending.  “Bioclimatic pergolas experienced double-digit growth during COVID and a slowdown was expected, although more gradual” explains Dr. Armandi, the author of the study, and adds “in the medium-term fundamentals are still good and demand will resume”. Interconnection that the market will grow at an average yearly rate of 2,3% up to 2025 with a recovery expected only from 2024.

Mature markets underperforming

Demand fell stronger in mature markets like France and Italy. Short-term factors played a role, but the high level already reached by bioclimatic pergolas in these countries pointed to a stabilization. More unexpectedly, the German market failed to grow in 2022, but pergolas overperformed relative to other outdoor living solutions, which were heavily impacted by the crisis. Still, the German market is expected to recover faster in the next 3 years as bioclimatic pergolas are becoming increasingly popular. The French market counts for more than one third of all bioclimatic pergolas sold in 2022, followed by Italy and Benelux.

Prices will start to stabilize a bit in the next 2 years

Average price rose by +11,1% in 2022. Higher prices more than compensated the fall in quantity and  revenues have reached now 420 million euros. Despite the current slowdown, the turnover has doubled in the last 5 years. However, Interconnection predicts that in the next 2 years turnover will go back slightly below 400 million euros as prices will finally start to stabilize a bit.

Premium, high-quality solutions now counts for 32,1% of the market and kept overperforming  in the last years. There are however huge country differences: in Benelux premium solutions covers more than  half of the market, while in France only 1 out of 10 pergolas belongs to the high-end segment.

Pergolas with ZIP-Screens as side protection gaining popularity

Stand-alone pergolas constitute 48,6% of the whole market, while pergolas with a side protection element keep expanding strongly. Among the different types of side protection, Zip-Screens are the most popular: two out of three bioclimatic pergolas are sold with at least one ZIP-Screens and this proportion is even higher in the premium segment. The three main competitors in Europe are Brustor, Pratic and Renson.

Stefano Armandi / Armandi@interconnectionconsulting.com

12/12/2022

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

Stefano Armandi

> Learn more about Stefano Armandi

Since 2013 Stefano Armandi has been responsible for the preparation of studies and consulting projects at Interconnection Consulting. He is an expert in market intelligence and the international economy, especially in the development of forecast models. Stefano Armandi previously worked for many years as a company consultant, before doing research and teaching at the International University Vienna. Stefano Armandi studied Economics at the University of Rome and completed a PhD Programme in Political Science at the Catholic University of Milan.

Contact me without obligation, I support you gladly!

Tel:+43 1 585 46 23 54

E-mail:armandi@interconnectionconsulting.com

Inquiry

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.