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The Fight Against Tax Evasion Helps POS Systems Across Europe

The market for cash register systems, or POS systems, is growing in Europe due to an increasing demand that itself is being fueled by new fiscal rules. Overall, the industry is expected to increase its sales by 6.3% annually to 2021, according a study by Interconnection Consulting.   Food Retailers Under Scrutiny New regulations in Germany, France, and Poland now require many companies that have cash transactions to acquire POS systems. These rules have been implemented to prevent tax evasion among retailers. In particular, food retailers, restaurants, and hotels were the areas most affected by the new regulations. It thus comes as no surprise that in 2017 food retailers and restaurants & hotels accounted for 36.4% and 26.3%, respectively, of all POS systems sold.   High Growth Rates The five countries surveyed (Germany, the Benelux region, France, Great Britain, and Poland) have attained, in part, high growth rates. In Germany and Poland, the growth rate in sales is 11.2%, in the Benelux countries 5.4%, in the UK 8.6%, and in France 3.7%. Overall, the market volume in 2017 amounted to EUR 673.6 million, representing an increase of 9.5% over 2016. With 517,183 units sold and a growth of 7.9%, the half-million hurdle was cleared last year for the first time. The legislative changes especially benefited the top ten companies, which increased their market share from 78.8% to 79.4%. The leading players are, in alphabetical order, HP, NCR, Sharp, Toshiba Tec, and Wincor Nixdorf.    

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Refrigerated Furniture Market in Europe is on a Steady Rise

The market for refrigerated cabinets in Europe's top six markets (Germany, UK, France, Italy, Belgium & Netherlands, Poland) will increase by 3,3% this year. By 2021, the refrigeration market will see moderate growth of 2,9% per year continuing it’s steady rise as more markets try to reduce their emissions by investing in new refrigerated cabinets. Best Growth Registered in Italy The total market value in the examined markets was 1.156 billion euros in 2017. The biggest market is Germany with a value of € 275,8 million. In terms of growth potential, Interconnection expects Italy to make big steps forward with average growth of 4,0% annually until 2021. The reason for this is the recovering economy and higher demand for replacement of outdated refrigeration cabinets, which was often postponed due to the political and economic crisis. In France, on the other hand, economic stagnation has begun. Even the increase in the number of new grocery stores, the market is advancing just a mild 1,4%. Surprising Negative Performance of the Polish Market  Although Poland shines with good macroeconomic indicators, the countrys market for refrigerated cabinets reported negative growth. Stagnating investment in new commercial buildings and a renovation have created problems for the refrigeration market. While non-residential construction is not getting under way in Poland, this area has grown in Belgium and the Netherlands. In the next few years, the growth in the later countries will be 2,5% per year. The UK, in turn, is struggling with Brexit, which particularly badly affected by the replacement market. Therefore, growth will be only 0,4% in volume by 2021. Remote Gaining Shares The trend in Europe is moving strongly towards remote refrigeration cabinets. This segment has a share of 58,4% and stable growth (+ 3,3%), while plug-in refrigerating cabinets only achieved a weak growth (+ 0,4%) in 2017. This trend will continue in the future, as the number of large discount grocery stores increase. This sector usually chooses the remote cabinet version, explains Neva Kubicki, the author of the study. Convection cooling accounts for 73,3% of the total market compared to gravity cooling (26,7%). The segment of refrigerating cabinets with temperatures above 0°C accounts for 66,6%, followed by freezer cabinets (27,3%) and reversible cabinets (include both ranges – negative and positive temperatures) at 6,1%. The market is dominated by the big companies. In Italy alone, Epta, Arneg, ISA and De Rigo alone account for more than a third (34,3%) of the total market.  

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Two-thirds of German Window Dealers Give Automatic Discounts

A mystery shopping test conducted by Interconnection Consulting revealed that 66% of dealers offset their high window prices by offering automatic discounts. Overall, there are large price differences among the 20 window brands surveyed. There also happen to be geographic price differences. Southern Germans, for example, have to dig deeper into their pockets when purchasing windows than their compatriots in the north.   With an average price of EUR 342.70, Northern Germany has the least expensive PVC windows on offer. Far more expensive are the Southeast and Southwest regions, where average prices for PVC windows are 10% and 18% higher, respectively. However, the most expensive region in this segment is the East (EUR 408.30). In the wood/aluminum window segment, the highest average price of EUR 704.60 can be found in the Southwest, followed by the West, the Southeast, and the North at EUR 655.90.   Installation Most Expensive in the East For comparable wood/aluminum windows (1000 x 1400), the price difference between the cheapest and most expensive providers is 100%. "You’re not just paying for security features or good heat values, you’re also paying for the brand," explains Viorica Jeler, author of the study. In the case of PVC lift-and-slide doors, the average price was EUR 3,405 and thus significantly lower than in Austria (EUR 4,280). The mystery shopping test also inquired about installation prices. The average price in Germany was EUR 2,557, slightly higher than in Austria (EUR 2,274). Interestingly, the cost of installation was highest in the East (EUR 3,096) and lowest in the West (EUR 2,007). Regarding window suppliers, many of them offset their high installation prices by offering generous discounts. Around two-thirds of the dealers (66%) grant automatic discounts.   Safety Pays Off Features like lockable handles that increase window safety generally go hand-in-hand with higher prices. Compared to standard models, prices for safety windows are on average roughly one-third higher. In Austria, customers pay significantly more, namely 61.1%, for safety windows than for standard models. Interestingly enough, increased safety in wood-aluminum windows is much more expensive than with PVC windows. "This is just one indication that there are still many price potentials to be exploited in the German window market, in spite of what one often hears that the customer is only interested in the price," explains Viorica Jeler, author of the study.

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Product Diversification in Western Europe Boosts Thermoplastic Industry

The European market for the use of polyethylene terephthalate (PET) machines and molds has been expanding at a constant pace in recent years. In 2017, growth hit 2.2%, for a market volume of EUR 610 million. Such vitality is expected to increase in 2018. Interconnection Consulting anticipates a growth of 4.1% in value and 3.2% in volume.   Beverage Industry Spikes Demand Germany, Italy, and France are the largest markets in the production of PET machines and molds. The rising demand in the food and beverage packaging industry (from a total market volume of EUR 610 million in 2017, the beverage industry accounted for EUR 347.9 million and the food industry for EUR 83.4 million), along with the growing consumer awareness regarding recycling, will continue to expand the market. The beverage market will continue to defend its share of roughly 60% of the market through 2021. Following the food market, with a share of 14.3%, the largest markets are cosmetics (9.4%) and pharmaceutics (6.8%).   Largest Growth in Western Europe On account of its population growth, Western Europe is the fastest growing market, with a growth rate of 5.4%, followed by Eastern Europe (4.5%), Northwestern Europe (3.5%), and Central Europe (3.1%). Considering that the population in Eastern Europe is actually slightly declining, though increasing in Western Europe by roughly 9.0%, it is clear that individual demand in Eastern Europe has risen sharply, according to Viorica Jeler, author of the study. The largest producers in the PET mold market hail from Germany, Italy, and France.   Regions analyzed: Northwestern Europe (UK, Ireland, Norway, Sweden, Finland, Denmark, Iceland) Western Europe (France, Belgium, the Netherlands, Luxembourg) Central Europe (Germany, Austria, Switzerland) Eastern Europe (Poland, Hungary, the Czech Republic, Slovenia, Slovakia, the Baltics, Bulgaria, Russia, the Ukraine, CIS) Southern Europe (Spain, Portugal, Greece, Italy)

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Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

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Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

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Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

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The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

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When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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