Die Tatsache, dass der Preis der wichtigste Faktor für den Unternehmensgewinn ist, macht PRICING TOOLS zu den mächtigsten Stellschrauben einer Unternehmensstrategie.

Einen Tag lang widmen wir uns der Wirkungsweise von Preisen auf sämtliche Unternehmensbereiche und vermitteln dabei ein klares Verständnis, über die wichtigsten Schritte bei der Preisgestaltung, der Preisfestsetzung und der Positionierung. Sie erhalten konkrete Werkzeuge zur Festlegung und Umsetzung Ihrer Preisstrategien und wir geben Antworten auf die täglichen Herausforderungen in Hinblick auf Mitbewerberpreise, Preistypen und Kundensegmentierung.

Profitieren Sie vom Wissen des führenden Instituts in der Preismarktforschung und erhalten Sie entscheidungsrelevante  Daten zu Preisstrategie, Positionierung und Segmentierung.

Unsere Themen im Überblick:

  • Die unglaubliche Macht der Preise
  • Tools zur optimalen Preisfestsetzung + Positionierung
  • Psychologische Preisbildung
  • Kundensegmentierung + Preistypen
  • Die hohe Kunst der Preisdifferenzierung
  • Umsetzung von Preisstrategien

Preis: € 890.- pro Teilnehmer.

EARLY BIRD 2for1: 05.02.2020
bis einschließlich 05. Februar 2020 gilt unser 2for1. Jener ermöglicht die Teilnahme 2er Personen zum Preis von 1.
(gilt für Teilnehmer desselben Unternehmens)

Konferenzsprache: Deutsch

Pricing Tools: Interconnection Consulting ist das führende Institut im komplexen Bereich der Preismarktforschung. Wir liefern entscheidungsrelevante Daten für Preisstrategie, Positionierung und Segmentierung. Mit unseren Tools wird der Preis zum Gewinntreiber.


Ich freue mich auf Ihre Teilnahme!
Dr. Frederik Lehner
Geschäftsführer, Interconnection Consulting
Tel: + 43 1 585 4623-0


Frederik Lehner

> Learn more about Frederik Lehner

Managing Director of Interconnection Consulting, since its foundation in 1998 in Vienna, Bratislava, Lviv, Oberstdorf and Buenos Aires. Long-term consulting and lecture experience in the fields of decision-oriented market research, marketing, price management and internationalization. Through annual market studies in over 200 different industries, Dr. Frederik Lehner can boast a comprehensive and broad industry know-how in both the consumer and B2B sectors.

Contact me without obligation, I support you gladly!

Tel: +43 1 585 46 23 11


Ernst Rumpeltes

> Learn more about Ernst Rumpeltes

Ernst Rumpeltes, Senior Consultant, has been responsible for the preparation of studies and consulting projects at Interconnection Consutling since 2010. He is an expert in market intelligence, brand image analysis and customer behavior. Ernst Rumpeltes studied Business Administration at the Vienna University of Economics and Business.

Contact me without obligation, I support you gladly!

Tel: +43 1 585 46 23 38


Leading Companies trust in Interconnection Consulting


At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)


The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)


EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)


I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)


The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)


Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)


When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

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