IC Management-Forum: Neuromarketing

Das IC Management-Forum Neuromarketing gibt Einblick in unbewusste Entscheidungsprozesse hinsichtlich des Kaufverhaltens
und der Wirkungsweise von Werbung auf den Rezipienten. Neuromarketing basiert in erster Linie auf wissenschaftlichen Erkenntnissen
aus dem Feld der Neuro-Ökonomie, die es erlauben Botschaften effizient und zielgerichtet zu optimieren.

Motivstrukturen und Limbische Entscheidungsstrukturen, die sich aus den Erkenntnissen von neuropsychologischen Messverfahren
lesen lassen, erläutern relevante Funktionsweisen des Gehirns. Wir präsentieren die daraus folgenden Konsequenzen für das Marketing
und Implikationen für die Marktforschung, in den Bereichen Kundensegmentierung, sowie Marken- und Unternehmenspositionierung.
Weiter werden im Einzelnen die gängigsten Messmethoden (EyeTracking, funktionelle Magnetresonanztomograhie –fMRT-, EEG)
inklusive ihrer Kosten, Nutzen und Grenzen vorgestellt und nicht zuletzt sich daraus ableitende Marketing-Methoden und
angewandte Konzepte erläutert.

Das ganztägige Forum präsentiert folgende anwenderorientierte Themenblöcke:
• • Wie entscheidet der Mensch. Was verrät uns dabei die moderne Gehirnforschung
• • Neuromarketing inspirierte Positionierung anhand der Motivstrukturen des Gehirns
• • Kundensegmentierung und Markenpositonierung anhand der Motivstrukturen des Gehirns
• • Messmethoden des Neuromarketing: EyeTracking, fMRT, EEG: Kosten, Nutzen und Grenzen
• • Methoden zur Anwendung: Multisensorales Marketing, Storytelling, Frame-Setting
• • Angewandte Konzepte: Best-Agers, Preis- und Kundentypen, Markenaufbau auf Basis von Neuromarketing

Preis: € 890.- pro Teilnehmer.

Frühbucher-Bonus TWO for ONE:
bis einschließlich 31. August 2018 bieten wir die Aktion TWO for ONE – für einen zahlen, zu zweit teilnehmen
(Jene gilt für Teilnehmer desselben Unternehmens)

Konferenzsprache: Deutsch

+ Veranstaltungsort*: HOTEL IMPERIAL
Kärntner Ring 16, 1015 Wien, Österreich
1060 Wien, Österreich

Interconnection Consulting ist ein österreichisches Marktforschungsunternehmen mit Fokus auf internationale Branchenanalyse
und Marktforschung sowie Marketingberatung, das mehr als 1000 Unternehmen zu seinen Kunden zählt. Seit vielen Jahren verbindet Interconnection das Verständnis wie Märkte funktionieren mit der Entwicklung und Umsetzungsbegleitung von Beratungs-Projekten,
Seminaren und Foren.

Die Teilnehmerzahl ist begrenzt, wir bitten um frühzeitige Anmeldung (via Online-Formular)!
Für Rückfragen stehen wir jederzeit gerne zur Verfügung!

Wir freuen uns auf Ihre Teilnahme!
Dr. Frederik Lehner,
Geschäftsführer, Interconnection Consulting
Tel: + 43 1 585 4623-0
event@interconnectionconsulting.com

* Aus technischen Gründen behalten wir uns eine Änderung des Veranstaltungsorts innerhalb Wiens vor.

Speakers

https://www.interconnectionconsulting.com/wp-content/uploads/2017/09/ferderik-lehner.jpg

Frederik Lehner

> Learn more about Frederik Lehner

Managing Director of Interconnection Consulting, since its foundation in 1998 in Vienna, Bratislava, Lviv, Oberstdorf and Buenos Aires. Long-term consulting and lecture experience in the fields of decision-oriented market research, marketing, price management and internationalization. Through annual market studies in over 200 different industries, Dr. Frederik Lehner can boast a comprehensive and broad industry know-how in both the consumer and B2B sectors.

Contact me without obligation, I support you gladly!

Tel: +43 1 585 46 23 11

E-mail: lehner@interconnectionconsulting.com

https://www.interconnectionconsulting.com/wp-content/uploads/2017/09/Panorea_HP.jpg

Panorea Kaskani

> Learn more about Panorea Kaskani

Since 2017 Panorea Kaskani has been working as a consultant in the field of neuromarketing at Interconnection. The graduate psychologist worked for many years at the Institute for Consumer Behavior Research at the University of Vienna. She effectively uses her expertise in behavioral psychology and her knowledge of implicit methods of measurement, as well as their application, in different modes of advertising and tailor-made communication concepts, with the goal of helping your company sell products and services more successfully.

Contact me without obligation, I support you gladly!

Tel: +43 1 585 46 23 27

E-mail: kaskani@interconnectionconsulting.com

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool ZAIS has become indispensable for many Austrian temporary staffing providers for fast and correct sales management decisions. A tailor-made online cockpit provides comprehensive monthly figures and data on temporary work and the labor market in Austria, while at the same time impressing with its overview and intuitive user guidance. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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