IC Management Forum (FR): NEUROMARKETING

Le forum IC Management Neuromarketing: les structures de décision limbiques + les conséquences pour le marketing donne un aperçu des processus de prise de décision inconsciente concernant le comportement dachat et leffet de la publicité sur le destinataire. Le neuromarketing est basé principalement sur des découvertes scientifiques issues du domaine de la neuro-économie, qui permettent doptimiser efficacement les messages.

Les structures de motif et les structures décisionnelles limbiques, qui peuvent être examinées/observées à partir des résultats des méthodes de mesure neuropsychologiques, expliquent les fonctions pertinentes du cerveau. Nous présentons les conséquences qui en résultent pour le marketing et les implications pour létude de marché dans les domaines de la segmentation des clients, du positionnement de marque et de lentreprise. En outre, les méthodes de mesure les plus courantes (EYE-Tracking, tomographie par résonance magnétique fonctionnelle -fMRT-, EEG), y compris leurs coûts, avantages et limitations sont présentés en détail:

Les méthodes de marketing qui en résultent et les concepts appliqués sont expliqués. Le forum (qui dure une journée) présente les sujets suivants (orientés aux utilisateurs)

• • Comment lhomme décide-t-il ? Qu`est-ce que nous révèle la recherche moderne sur le cerveau ?
• • Le positionnement inspiré du neuromarketing basé sur les structures de motif du cerveau
• • La segmentation de la clientèle et le positionnement de la marque en fonction des structures de motif du cerveau
• • Les méthodes de mesure du neuromarketing : Eye Tracking, fMRT, EEG : les coûts, les bénéfices et les limites
• • Les méthodes d’application : Marketing multisensoriel, Storytelling, Frame-Setting
• • Les concepts appliqués : Best-Agers, les prix et les types de clients, le développement de marque basée sur le neu-romarketing

++ Prix: 890€ par participant
++ Langue de la conférence: Français

++ Réduction pour réservation anticipée: DEUX pour UN est valable jusquau 14 septembre 2018
++ Ceci est valable pour les participants de la même entreprise.

++ Lieu: Hôtel NOVOTEL Paris Gare de Lyon
2 rue Hector Malot 75012 Paris, France

Le nombre de participants est limité, nous demandons une inscription anticipée á partir du formulaire en ligne.

Nhésitez pas à nous contacter si vous avez des questions!

Je me réjouis de votre participation!
Doris Bankosegger,
Analyste de marché + Consultante Senior
Tel: +43 1585 4623-0
event@interconnectionconsulting.com

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