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IC News - Don't miss any Industry Trends

Only 44% of Window Dealers Provide an Offer Upon Request

The results of Interconnection Consulting’s annual Online Mystery Shopping Study shed light on the service performance of window dealers in Austria. While the response time of dealers to online customer inquiries is improving and an increased focus on closing deals is evident, customer consultation and quoting remain critical areas with room for improvement.

Increasing Response Rate of Window Dealers to Customer Inquiries

In the study, a total of 132 window dealers were contacted via email to make a specific inquiry about a renovation project. Additionally, three questions were asked to assess service quality. The results show a pleasing increase in dealers’ responsiveness: While only 58.7% of dealers responded to the initial email inquiry last year, this year the response rate rose to 75.8%. After a follow-up email and a call, the response rate increased to 93.2%, although slightly below last year’s rate of 96.7%.

Decrease in Offers, But Increased Focus on Closing Deals

However, the study also revealed some concerning trends. While responsiveness increased, the number of dealers who provided an offer after the email inquiry dramatically decreased – from 60.0% last year to only 44.7% this year. Yet there is hope: the focus on closing deals, i.e., dealers following up after providing an offer, significantly improved from 13.6% compared to 5.4% last year. Nevertheless, this figure is catastrophically low and should be above 80%.

Efficient Service – Window Dealers Score with Quick Response and Fast Quoting

The average response time to customer inquiries improved to 2.3 working days compared to 2.8 working days last year, with a notable 59.1% of dealers adhering to the golden rule and responding within 24 hours. The average time to provide a quote also shortened to 5.6 days, compared to 6.7 days last year.

Regarding communication preferences, the study showed that 49.2% of dealers prefer communication via email. Only 23.7% suggested a personal meeting, while only 13.6% proposed a phone call to advise potential customers.

Quality of Customer Consultation Remains a Challenge

Despite the improved response times, the study indicates a decline in the quality of customer consultation. Only a third (35.5%) of dealers answered all three questions about installation, delivery time, and sun protection, compared to 59.1% last year. Mag. Panorea Kaskani, author of the study, emphasizes the importance of these results: “It is encouraging to see window dealers responding more quickly to online inquiries. However, there is an urgent need to improve the quality of consultation and enhance sales closure.”

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Recruiting Market Declines by 1,7% in 2023

The market for external personnel service providers in Austria experienced a slight setback last year, as indicated by a recent study by Interconnection Consulting. After two consecutive years of double-digit growth, the overall value of the market decreased by -1.7% in 2023. Although growth in 2023 was conservative, increases in value are expected in the coming years.

In 2023, the market for personnel service providers in Austria generated a total revenue of 203.5 million euros. Despite this solid result, it failed to reach the remarkable previous year’s level of 207.0 million euros with a double-digit growth of 20.9%. Staffing services saw a lower decrease in value, while quantitative growth (number of filled positions) declined significantly by -8.5%.

This discrepancy can be attributed to increased placement fees charged by personnel service providers, partly due to salary increases resulting from inflation (placement fees are typically tied to the salary of the placed candidates), and partly due to increased staffing efforts.

IT and Telecommunications Remain the Largest Occupational Segment

Despite the overall negative growth in 2023, some professional groups experienced positive developments, while others faced challenges. The tourism sector saw a notable increase of 6.2%, making it the sector with the highest growth rate. The IT sector maintains its leading position with a revenue share of 22.0%, showing high potential for future growth. Particularly promising is the growth potential in the engineering sector, with a projected growth rate of 5.0%.

In terms of the number of placed individuals, the entry-level sector accounts for 15.1% while in value it represents only 7.0%. Executive search accounts for 44.9% of total revenue but only about 20.4% in quantity, illustrating the significant variation in placement fees between the areas.

Importance of Direct Sourcing is Increasing

Direct sourcing is becoming increasingly important in the industry, while traditional portal searches are losing ground. According to recruiters, portals rarely deliver suitable profiles, especially in the specialist area, which is described as partly dried up. Therefore, there is a growing reliance on direct sourcing, even in the specialist recruitment sector, which was previously mainly associated with executive search. Companies are increasingly relying on active sourcing to counteract the shortage of skilled workers.

Since many companies do not have a sufficient pool of applicants and still primarily rely on online portals, the demand for external support from recruiters will remain high. In this context, the focus of consulting is increasingly shifting towards quality. The quality of applicants is still more important than the speed of filling positions.

The Top 5 Companies Account for 27% of the Market

The leading personnel service providers in Austria, alphabetically listed, are Deloitte, Egon Zehnder, epunkt, ISG, and Michael Page. These companies account for approximately 27% of the total market, with epunkt playing an outstanding role as the market leader, especially in the IT sector. The top 50 players have a combined market share of 75.7%. The industry remains dynamic and, despite short-term challenges, offers promising opportunities for the future.

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Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

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