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More Than Hot Air: Controlled Home Ventilation Systems are on the Move!

2013-01-24 12:17:53

Recently published study on controlled home ventilation systems by Interconnection
The market for home ventilation systems is consistently growing. Despite the overall difficult economic environment and the Euro Crisis, the accumulated growth in Germany, Austria, and Switzerland amounted to a 15.2% increase in value in 2012. The German market which grew by 17.6% was the driving force, while the Swiss and Austrian markets grew by 9.7% and 3.5% respectively. According to a recent study by Interconnection, the trend towards passive and low-energy housing in the coming years will provide for an average yearly growth rate of 12.4% in the market for home ventilation systems.

Laws Make the Market
General legal regulations are bolstering the market. The resolutions from the Kyoto Protocol have been increasingly implemented in European and national law in recent years and have created more stringent requirements for insulating building envelopes. However, quality insulation that conforms to the requirements of the Kyoto Protocol brings with it the risk of mold growth, which can only be eliminated and removed by installing a home ventilation system. Thus, the market for home ventilation systems is parallel to the boom in passive and low-energy housing. In this context 86.7% of all newly constructed houses in Germany are passive and low-energy.

Germany Outperforms the other Markets
In 2012 the value of all three markets totaled 726.5 Million Euros. Austria and Switzerland were the frontrunners in the market for home ventilation systems by quickly offering subsidies, which caused the market to spring to life. Nevertheless, the German market is the heavyweight of the three due to its sheer size, compromising 72.2% of the market. The Energy Saving Act of 2009 (EnEV) awakened the German market: in 2011 the market quantitatively grew by 14.8%, and in 2012 it grew by as much as 17.6%. Furthermore, in 2013 the market is expected to grow by 16.2%. The construction of new housing and the renovation of old are both contributing to the very positive development in the German market.

Different Countries, Different Range of Products
In all three markets centralized heat recovery ventilation systems are primarily installed in newly built housing, and the growth of these markets correlates very strongly with the construction industry. This product group amounted to a quantitative market share of 32.5% in 2012. However, decentralized ventilation systems with and without heat recovery were preferred for renovations. While the latter can be found in all three countries and have a quantitative market share of 41.6%, individual room ventilators with heat recovery are a German phenomenon. In Germany they have a market share of 31.2%, whereas in Austria and Switzerland they do not even reach market shares in the double-digits.

The Boom in Renovations is Pushing Individual Room Ventilators Ahead
Interconnection expects, however, that individual room ventilators will establish themselves in all markets in the future. The reason for this is the boom in renovating older housing. In recent years many windows have been replaced with those that have higher thermal insulation values, thereby causing an increased risk in the growth of mold and simultaneously creating the need for a controlled supply of fresh air. “Individual room ventilators can be quickly and easily installed, and the heat recovery effect is the decisive argument against pure exhaust systems,” according to Dennis Rauen, author of the study. Interconnection expects an average annual growth of 16.3% from 2012 through 2015. By comparison, centralized ventilation systems will grow by 11.2% and exhaust ventilation systems by 8.5% during the same period.

The Early Bird Catches the Worm
The market for home ventilation systems is highly competitive, particularly in Germany. Due to the enormous market potential, an increasing number of new companies are entering the market. This is especially true for the market for centralized heat recovery ventilation systems. These companies are trying to appropriately position themselves in the market as early as possible because experts are predicting another growth spurt when stricter EnEV regulations are implemented. However, when these stricter regulations will be adopted remains unclear as the adoption of these regulations was originally planned for 2012. Whether they are included in the 2013 version of the EnEV is still unknown.

Rosy Outlook
Regardless of whether stricter statutory regulations are implemented or not, the outlook for home ventilation systems is very good. With an average annual growth rate of 12.3% from 2012 through 2015, the market volume will break the one billion Euro barrier in 2015. Since sustainability and environmental awareness are deeply rooting in the German-speaking population, passive and low-energy housing will become the standard for the construction of new housing throughout the German-speaking regions for the foreseeable future. Subsequently, demand for controlled home ventilation systems will only increase.

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IC Market Tracking® is an annually published industry report covering market and competition analysis and forecasts per country and by product group based on primary research.

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting

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