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Thermal Insulation Market Remains the Island of Stability

The construction sector was hit hard by a downturn in 2023, but the thermal insulation market was not severely impacted by the steep decline (-2.6%) thanks to widespread European and governmental measures. Following a period of stagnation in 2024, the market is expected to rebound by the year 2025, according to a study by Interconnection Consulting.

 

Germany Is the Biggest Market

The EU aims to be climate-neutral by 2050, which supports by numerous subsidies with cooperation with national governments measures. This has created a protective cushion, that prevented the insulation market from collapsing significantly in 2023 and will help it rebound earlier. In 2023, the market fell more in value (-4.3%) than in quantity (-2.6%), as the prices partially stabilised after two years of heightened demand, inflation, higher prices of energy and inputs, which pulled the prices dramatically high.

Projections indicate that by 2027, the volume of insulation market is expected to reach 226.9 million cubic meters across the surveyed European countries, with a compound annual growth rate of 2.2% compared to 2023. Nonetheless, the analysis forecasts a rebound, with the market value projected to reach 21,296.8 million euros by 2027.

The largest thermal insulation market is Germany with a share of 18%, followed by Poland with a share of 14.6% in terms of quantity. Together with Great Britain and France from TOP4 countries, they hold almost 54% of European insulation market.

 

Mineral Wool as the Preferred Insulation Solution

Mineral wool retained its dominance in terms of sold quantity, commanding a market share of 39.9% in 2023, followed closely by polystyrene at 36.6%, and PUR/PIR at 13.8%. Notably, there’s a discernible shift away from polystyrene towards other product categories in several countries, attributed partly to concerns over its limited fire resistance despite its cost-effectiveness.

Bio-insulation products are witnessing a surge in demand across most European nations, buoyed by government support and growing ecological awareness among consumers. Although currently holding a smaller market share, bio-insulation products exhibit the highest growth potential.

 

The Renovation Segment Strengthens Its Market Position

Roughly half of the sales are allocated to walls, with roofs accounting for approximately one-third, and floors making up 12.9%. The primary purchasing segment is residential construction, constituting over 66% of the market. New construction is just ahead of the renovation segment with about 58.5% respectively 41.5%, where renovation is expected for growth in next years.

The most important companies in the European market are (alphabetically): Austrotherm, Baumit, DOW, Ecotherm, ISOVER, Kingspan, Knauf, Owens Corning, Paroc, Recticel, Rockwool, Ruukki, Saint-Gobain Weber, Sto, Sundolitt, Swisspor, Synthos, URSA.

The study examined: Germany, Austria, Switzerland, Spain, Italy, France, UK, Netherlands, Belgium, Sweden, Czech Republic, Slovakia, Poland, Romania, Türkiye

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Ho.Re.Ca. Coffee Market in Central Eastern Europe Despite the Crisis

The Ho.Re.Ca coffee market in the CEE countries, including Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, and Bosnia, has demonstrated significant recovery since the aftermath of the Corona pandemic. In 2023, manufacturer revenues in the region reached 217.4 million EUR, surpassing the pre-pandemic level of 2019 (206.4 million EUR). Although the market quantity of the CEE gastro coffee market increased by 27.1% in 2022, sales fell by -1.8% to 13,343 tons in 2023, as a current study by Interconnection shows.

Hungary’s Coffee Makers Bake Smaller Bread Rolls

Hungary, in particular, poses challenges as its Ho.Re.Ca coffee market contracted by 17.0% in quantity. Manufacturer revenues decreased moderately by 2.2% to 24.7 million EUR in 2023. Double-digit inflation rates in Hungary led to real wage losses and people were obviously saving money on the small luxury coffee. Conversely, Croatia experienced positive growth in 2023 and the market increased by 4% to 2,500 tons. The trend was supported by high tourist spending’s as tourism achieved record-breaking overnight stays.

Ground Coffee Still Important in Czech Republic and Slovakia

Country-specific differences add complexity, with the market share of ground coffee notably higher in the Czech Republic (2023: 10.5%) and Slovakia (2023: 9.9%) compared to the CEE region’s average across all seven countries. Croatia, Slovenia, Serbia, and Bosnia maintain a ground coffee market share of less than 3% in 2023. The aggregated market share for ground coffee in the CEE region will continue to decline by 2027. On the other hand, whole bean coffee accounts for the majority of the Ho.Re.Ca coffee market and will expand market share to 93.5% by 2027. Additionally, the bakery & confectioner market segment (CEE aggregated average 2023: 7.4%) plays a substantial role in Hungary, Slovakia, and the Czech Republic, distinguishing them from the other CEE countries.

Julius Meinl Maintains a Strong Presence

Major players in the surveyed seven countries include Atlantic Grupa, Franck, Jacobs Douwe Egberts, Julius Meinl, and Lavazza. Julius Meinl maintains a strong presence across all seven countries, while Franck excels in Croatia, Slovenia, and Bosnia. The overall market analysis reveals a significant market share held by smaller players, indicating lower barriers in the Ho.Re.Ca segment compared to the retail sector, as explained by Laszlo Barla, the author of the study. Laszlo Barla remarked, “Our comprehensive analysis sheds light on the nuances of the Ho.Re.Ca coffee market in Central Eastern Europe. Understanding these dynamics is crucial for businesses aiming to navigate these diverse and evolving markets.”

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