Sliding Elements give Hardware Fittings HopeNew Study Released by Interconnection
The demand for window fittings in the DACH region (Germany, Austria, Switzerland) is stagnating again in 2017. Around 17.4 million sets of hardware fittings indicate a slight decrease in volume (-0.6%) compared to the previous year. Thus, the trend of decreasing sales figures continues. By 2020, sales are expected to decline by a further 0.2% per annum, according to a new study by Interconnection Consulting.
Low Cost Eastern European Competition
The reason for the general slowdown in growth is mainly due to the low-cost competition of the Eastern European countries. "Above all foreign PVC window producers benefit from the construction offensive", explains Laszlo Barla, author of the study. Especially housing projects in conurbations are price-driven, which is why providers from Eastern Europe usually received the contract. The number of imports has risen steadily in recent years, which in turn has had an impact on national production.
High Quality Sliding Elements are Up and Coming
Despite the difficult situation of the domestic suppliers of window fittings, the hardware market will increase in terms of value. There are two reasons for this: Firstly, burglary protection provides for higher-quality fittings, which is reflected in rising average prices. Secondly, while the number of simple window fittings in the DACH region is declining, the number of high-quality sliding elements is growing continuously. Since 2012, the market share of this product group has increased in value from 19.7% to 24.6%. This development also has to do with the sharp rise in average prices in this segment (+ 12% since 2012 for folding/sliding elements).
Trend for Lifting and Sliding Elements
The lion’s share of sales lies in the area of windows and balcony doors. The turn-tilt hardware is by far the most popular: 3 out of 4 windows are turn-tilt hardware (76.8%). This is followed by casement inside with 21.7%. In Switzerland, this proportion is much higher and is just under 40%. In terms of volume, large sliding elements make up only 2% of the market, but defy the other negative trend. In 2017, 346,700 units were sold in this segment in the DACH region. Overall, Interconnection Consulting expects growth of 3.9% per year in this area by 2020. While folding and sliding elements are niche in all markets, the lift-and-slide elements are very much in vogue.