Refugee wave provides momentum on the window market
The growth on the German window market varies greatly in the individual regions, ranging from + 15.5% in Berlin to -7.0% in Thuringia. The entire window market grew by 4.7% in 2016. The refugee crisis will continue to contribute to medium term growth in the window market due to the increased housing demand, as demonstrated by the new regional market study Win! Local by Interconnection Consulting.
Cologne is a growth emperor
The population growth in particular is giving new impetus to the window market. The capital Berlin in particular benefits from the influx. While the regions are broken down according to the first two digits of the postal codes, the capitals only take the eleventh place among the growth emperors. Cologne reached the top rank with 23.8%. Other cities, which experienced an even bigger growth than Berlin, were among others Celle, Mönchengladbach and Zwickau. On the other hand, in the regions of Thuringia (-7.0%) and Mecklenburg-Vorpommern (-3.3%), the economically dreary situation of these regions, which is also characterized by emigration, is reflected in the window market. Otherwise the industry will gain momentum, especially through the south-west of the republic. With almost 3.3 million window units, Bavaria is the largest market. This is followed by North Rhine-Westphalia with 2.65 million and Baden-Württemberg with 2.1 million window units.
Renovation is still dominant
Overall, the proportion of renovation is greater than the proportion of new construction in the window market. Depending on the region, the share of the segment residential renovation varies between 33.5% and 47%. The leader in the renovation segment is the South-West region with 47.0%, ahead of the Eastern region (including Berlin) with 45.3%. The lowest renovation rate in the southeast of the republic (Bavaria) is 33.5%. Overall, the renovation share makes up over 50% in three of the five main regions. In the west, the share is highest with 57.8%. The lowest share is in the north (48.5%). One reason for the high renovation rate is that two-thirds of all residential buildings at the time of their construction before 1979 did not meet the requirements of the 1st Heat Protection Ordinance, explains Viorica Jeler, author of the study.
Single and double family houses are on the advance
A total of 4.3 million windows were sold nationwide for one- and two-family houses. Sales for multi-storey residential buildings amounted to 4.65 million units. Regions with stronger window sales for one- and two-family houses include Bavaria, Saarland, Rhineland-Palatinate, Brandenburg and Schleswig-Holstein. The overall trend is rather towards one- and two-family houses. For example, the number of single- and two-family dwellings built in the last two decades clearly exceeds that of multi-storey dwellings over the same period.
Win!Local takes a closer look at regions
In total, the market data for private construction (single- and two-family houses) and property construction (multi-storey housing construction and non-residential construction) are collected and evaluated in the system Win! Local, divided into new buildings and renovations at the level of the federal states, city / country code or two-digit postal codes. The data can be directly integrated into the customers planning systems. Data for all important window markets in Western Europe are offered on the same basis by the Interconnection Consulting Group.
The calculation is based on data concerning completed buildings, which are linked, among other things, to local economic data, income trends, population numbers, etc. For this purpose, multivariate analysis methods are used to determine the factor influencing the market size. In doing so, regional peculiarities are addressed and the data are validated against the overall market development.