Exterior Sun Protection in D-A-CH

Market data – Success factors - Sales strategies

ic events
Information about the event
09:00 am - 05:00 pm
HOTEL IMPERIAL, a Luxury Collection Hotel
Kaerntner Ring 16
1015 Vienna, Austria

Conference language: German (simultaneous translation to English)
Price: 790 €
Interconnections current forum delivers concentrated information on the major exterior sun protection markets and
market environments in the D-A-CH-region
focusing Germany and Austria compared to Europe’s top countries and
presents analyses regarding the most important drivers of the branch. Furthermore we present tailor-made marketing
concepts as well as strategies in order to optimize distribution.

We introduce following topics and presentations including discussions:

o Current detailed facts, figures and forecasts of the sun protetcion markets in the D-A-CH-region

- Focusing Germany and Austria compared to Europe
- Concerning the window market as one of the most important market environments
- Focusing the following product groups: awnings, folding shutters, external blinds and roller shutters
- benchmark-comparison regarding average prices, material and growth rates
- as well as reports and forecasts on trends of the market

o Positioning strategies on the window market: How popular is customer orientation?
o Power Pricing: How to use intelligent Pricing Strategies for Profit Maximization
o Online Lead Generation Strategies: How to systematically generate leads
o ‚Share of Wallet‘-Program: Grow with your client, but which client suits you best?

Conference language: German
(simultaneous translation to English should there be 2 or more non-German speaking participants)

Price: 790€ per participant

Early booking benefit: TWO for ONE - pay for one while two participate
Advantage in our early booking offer can be taken until March 17th, 2017
(This special offer is available for participants of the same company.)

Karlsplatzgarage Contipark
Kärnterring Garage
Garage Robert Stolz-Platz
Short-term parking zones close to the venue

As the number of participants is limited, an early booking is advised.
If you have any questions, please do not hesitate to contact us !

We look forward to your participation!


Frederik Lehner is Managing Director at Interconnection Consulting with offices in Vienna, Lviv, Bratislava, Gdansk and Oberstdorf since 1999. Interconnection Consulting specializes in the area of international market research and consultation and has over 1,000 companies included in their portfolio. Frederik Lehner has extensive consulting and lecturing experience in the areas of decision-oriented market research, marketing, price management, internationalization, marketing and innovation management, and CRM. He has secured his position in the industry as a top consultant with over 200 studies in 30 different branches including the consumer and B2B divisions.
Peter Berger is an expert in the areas of sales-oriented management consulting, sales process optimization, CRM / CAS implementation, strategy optimization and change management. Peter Berger previously acted as General Manager for Sales & Marketing at Greiner Extrusion and Actual Fenster and established himself as the Head of Sales & Marketing of the HT-Extrusion (Theysohn, Technoplast, Topf) concentrating on the optimization of market strategies. Before he became a self-made sales-orientated management comsultant in order to promote businesses and people he wrote a book on “Sales Control – Technical Sales” which would enhance the library of any sales manager.
Consultant at Interconnection, Vienna Raphael Amschl has been a consultant in the E-Commerce and online marketing fields at Interconnection Consulting since 2008. Raphael Amschl has analyzed, optimized and implemented a lot of online marketing projects for many renowned companies. Prior to his career at Interconnection Consulting Raphael Amschl was responsible for technical organization at Du Pont as well as the University of Vienna and the Technical University of Vienna. He graduated with a major in Business Informatics from the University of Vienna and the Technical University of Vienna.
Ernst Rumpeltes is Senior Consultant since 2010. He is responsible for conducting studies and consultancy projects in this industry. He is an expert in the area of market intelligence and forecasting models. Ernst Rumpeltes graduated from the Business Administration Department at the Vienna University of Economics.

Further event information

Managing Directors, Marketing and Sales Directors, Distributors and Suppliers from this industry
HOTEL IMPERIAL, a Luxury Collection Hotel
Kaerntner Ring 16,
1015 Vienna, Austria
Phone: 0043 1 501100
Internet: www.imperialvienna.com