Online Lead Generation:
The way to attract new customers online
As a manufacturer you are in many industries dependent on close cooperation with trading partners, but the online market, where potential customers are looking for product information or to buy directly, must also be viewed with a clear strategy. Over 95% inform themselves over product information online before purchasing. Manufacturers and distributors searching for new customers and customer loyalty should not ignore this lucrative online market. The key to success is to find potential customers on the internet and to provide target groups with the requested information or products. You must analyze the search behavior of the users, collective it and turn it into leads. Isolated solutions do not lead to success! It requires a sound lead generation strategy with a clear division of powers, harmonization and coordination of various marketing projects or tools and meaningful metrics to measure success.
In order to accomplish this, Webverstärker, a spin-off from Interconnection, has conceptual and practical tools.
- Webkraftverstärker – More leads through search engine optimization! Optimizing the conversion rate: from searching to inquiring!
- Online Lead Generation Audit – Analysis and optimization proposals for current lead generation strategies. If necessary, complete realignment of lead generation projects!
- AdWords Lead Generation - Customized search engine campaigns for effective lead generation in collaboration with trading partners where necessary.
Based on your specific sales situation, we will make you an offer tailored to your exact needs that has the best cost-benefit ratio for you. For more information do not hesitate to contact us.